PHOTO EDITING, DESIGN, & COLLAGE

JOHN ERWIN BAUTISTAPUBLIC RELATIONS & SOCIAL MEDIA CONSULTANT

INTRODUCTION

What makes a bad photo a bad photo?

What makes a good photo a good photo?

“You don’t take a photograph, you make it.”– Ansel Adams

PHOTO EDITING TOOLS

• Softwares• Online Editors• Apps

COMMON PHOTO EDITING TERMS

BRIGHTNESS / CONTRAST

• One of the simplest things you can do is make an image lighter or darker, or increase or decrease its contrast.

AUTO COLOURS / AUTO LEVELS

• Quick fixes that adjust the colours, making them appear more natural. Sometimes if the light is artificial, pictures will appear a strange colour; a quick edit will make your photo look better.

HUE / SATURATION / LEVELS / CURVES

• Hue allows you to change the colour of an image.• Saturation allows you to make an image more colourful.• Levels allow you to adjust the amount of the 3 primary

colours individually.• Curves go one step further by allowing you to adjust

the shadows and highlights.

SHADOWS / HIGHLIGHTS

• Allows you to brighten the dark regions of an image, and darken the bright bits.

CROPPING

TONING / DESATURATING

• TONING – Adds a colour to a black and white image.• DESATURATE – Turning colour image into black and white.

PHOTO COMPOSITION

There are no fixed rules in photography,

but there are guidelines which can often help you to enhance the

impact of your photos.

RULE OF THIRDS

• The rule of thirds is applied by aligning a subject with the guide lines and their intersection points, placing the horizon on the top or bottom line, or allowing linear features in the image to flow from section to section.

BALANCING ELEMENTS

Balance the "weight" of your subject by including another object of lesser importance tofill the space.

LEADING LINES

By thinking about how you place lines in your composition, you can affect the way the image is viewed.

SYMMETRY AND PATTERNS

We are surrounded by symmetry and patterns. Use it.

If desired, break the symmetry or pattern in some way, introducing tension and a focal point to the scene.

VIEWPOINT

Take time to think about where you will shoot it from.It can greatly affect the message that the shot conveys.

BACKGROUND

Look around for a plain and unobtrusive background and compose your shot so thatit doesn't distract or detract from the subject.

DEPTH

You can create depth in a photo by including objectsin the foreground, middle ground and background.

FRAMING

By placing objects aroundthe edge of the composition you help to isolatethe main subject fromthe outside world.

CROPPING

By cropping tight aroundthe subject you eliminatethe background "noise", ensuring the subject getsthe viewer's undivided attention.

EXPERIMENTATION

Remember to have fun!

PHOTO EDITING: APPLICATIONS

• Find and save an example of a poorly shot photograph.

• Identify the mistakes and explain how the image can be

improved.