Western & Oriental Media Pack - 2016/17

M E D I A PA C K A G E

PRIVATE AND CONFIDENTIAL

Contents

Introduction

Offline

- Other Shores

- National Press

- Magazines

- Direct Mail

- Events

Online

- Website

- E-newsletters

Trade

Joint Marketing – W&O and ITC

WHAT AW&ONDERFUL

WORLD


Western & Oriental Media Pack

1

At Western & Oriental we pride ourselves on the

relationships we have with our clients and partners.

It is these relationships that have helped to create

more inspiring marketing opportunities year on year.

Our Product & Marketing team’s ultimate aim is to

provide our clients with informative and inspirational

travel choices through a number of touch points,

which are presented through this pack giving you

maximum opportunities to build brand awareness in

a cost effective manner! The team here is on hand to

put together a bespoke marketing plan to suit both

your budget and your promotional requirements.

Our commitment to you includes:› Complimentary placement in

our main portfolio brochures and/or via

the Western & Oriental website

› Social media presence via

Facebook and Twitter

› Providing PR opportunities

› Product & Sales training and engagement



2

Other ShoresThis twice yearly consumer magazine features inspirational images and content about a variety of destinations as well as travel news and article written by well known national press journalists. Other Shores is a group piece, covering all our brands.

› Published June and December

› 12,000 print run

› Mailed to ITC, W&O, Regent Holidays and Rainbow Tours clients

› Placed in Villa Select properties throughout Europe

› Handed out at various events including Destinations Travel Show

› Full page advert £1,000

› Full page advertorial £1,500

› DPS £2,750

› Outside back cover £3,000

› Inside back £2,000

› Inside front £2,500



3

National PressCo-branded national press advertising.

We work closely with the following titles

The Times

The Sunday Times

The Daily Telegraph

The Sunday Telegraph

Prices available on request

There are opportunities to take slots

on scheduled national press adverts

› 6 full page classifieds from

May 2016 to April 2017

£850 per slot (12 slots available

on each full page)



4

Direct Mail

In a busy market our aim is to inspire through

our direct marketing by helping to create

the perfect holiday that whets our clients’

appetites, so this year we will be producing

quarterly mailers that will be dedicated to top

experiential resorts across the portfolio with

strong commercial messages throughout and

will be sent to our database of active bookers

and enquirers.

Top 20 Experiences PiecesSpring

Summer

Autumn

Winter

£500 per feature

PRIVATE AND CONFIDENTIAL 10

Scheduled Direct Mail

Top 20 Experiences - July 2015 › 180mm x 180mm › 24pp › £500 per page

Undiscovered Islands - Sept 2015 › 8pp gatefold mailer > £400 per insertion

Family Calendar - Dec/Jan 2016 › 10pp gatefold mailer › £300 per insertion

Train Journeys - Feb 2016 › 8pp gatefold mailer › £400 per page

There are opportunities to take sections or pages in scheduled direct mail pieces.


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5

Website

The homepage is the most frequently visited

page on the Western & Oriental website and

is often used as the starting point for potential

clients who are looking for inspiration for their

next holiday. Offers of the Week are therefore a

fantastic “shop window” in which to showcase

your hotel and any key strong offers you would

like to promote.

There are 4 offers of the week opportunities on

the homepage at £250 per feature.

Web stats

22,000 average visitors per month

102,000 average page views per month



6

E-newsletters

W&O e-newsletter stats for November 2015:

› Average data delivered to: 60,000

› Average open rate: 16%

› Click to open rate: 3.01%

Solus E-newsletters

We can send e-newsletters dedicated to a

specific hotel, destination, resort or airline.

(2 x per month)

£1,500 per e-newsletter

Monthly ITC Luxury Travel E-newsletter

Includes the following opportunities:

› 1 x Main Feature - £500 per inclusion

› 2 x Star Hotels - £350 per inclusion

› 6 x Editor’s Choice Hotels -

£250 per inclusion



7

W&O and ITC Joint Marketing

Sister companies in the ITC Luxury

Travel Group, Western & Oriental and ITC

Luxury Travel are two of the UK’s finest

independent tour operators in their own

right, so bringing together their extensive

portfolios here allows us to offer our

clients an impressive range of superb

holiday choices, therefore in 2016 we

will be creating and offering marketing

opportunities for the brands in both the

media and direct mail.



8

W&O and ITCNational Press Supplements

3 x 8 page Sunday Times supplements

› May 2016

› September 2016

› February 2017

3 x Sunday Times full page classifieds

› November 2016

› January 2017

› February 2017



9

W&O and ITCDirect Mail

Generating immediate short term bookings

and early bookings for the year ahead, this

communication will be mailed to over 30,000

clients in early January 2017

January Sale Mailer £850 per feature

25


Western & OrientalLayden House76-86 Turnmill StreetLondonEC1M 5QU

020 3588 [email protected]

westernoriental.com

Emma DurkinHead of Marketing020 7666 [email protected]

David PointerHead of Product020 7666 [email protected]

For further information please contact a member of the team:

Head of Product & Marketing: [email protected]

Senior Product & Marketing Manager - Caribbean & Cruise: [email protected]

Senior Product & Marketing Manager - Indian Ocean & Middle East: [email protected]>

Senior Product Manager - Afri SA & Ranch, Canada, Jamaica, Mexico, U ca, Guadeloupe, Dominican Republic: [email protected]

Product & Marketing Executive - Europe & Health and Wellbeing: [email protected]

Product Manager - Asia, Australasia, Latin America: [email protected]

Product Manager - India: [email protected]

Marketing Production Manager: [email protected]

Online Manager: [email protected]

Documents

Western & Oriental Media Pack - 2016/17