content c o m p a n y h i s t o r y

h o w w e t h i n k

b e f o r e g r i d

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o u r n e w l o g o

c o l o r a p p l i c a t i o n

t y p o g r a p h i c s t a n d a r d s

l o g o u s a g e

l o g o d o n ’ t s

c o l o r a p p l i c a t i o n

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OURHISTORY

// Launched in 1980 as the USA’s first ‘all 99 cent’ cosmetic line, wet “n” wild is a sexy, fashionable

and diverse range that sells on its high quality product and espeical its affordable price. Now

listed as one of the top five selling cosmetic brands in lythe States www.wnwbeauty.com. Wet n

wild has transformed everybody from ‘A’ list to celebrities such as Claire Danes and Rachel Bilson

to music icons Avril Lavigne and Ashlee Simpson. Since 1979, millions of women around the world

have trusted wet n wild in delivering prestige-quality cosmetics at an affordable price. A division

of Markwins North America, wet “n” wild fuses high-performance formulations with the hottest

palettes to offer women a full range of superior cosmetics at an unbeatable value.

01OURHISTORY

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OURSTORY

// All fashion-conscious women across the United States know that there is only one

product that allows them to stand out from the crowd, from lips that shimmer during

the day to all during eyes that you can captivate attention at night, see our extensive

collection of dazzling colours in the latest shades Whether sassy on the street, confi-

dent at work, or the centre of attention whilst out on the town, wet n wild’s vast range

allows you to create any look you want. The thirty years old brand is loved for its huge

assortment of products in on color and formulations at an entry level price tag, as well

as for its ubiquity Wet “n” Wild is a fixture on the shelves of most major drugstore

chains. Wet”n” Wild cosmetics is one of quality product from Markwins International.

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HOW WE

THINK

// It’s pretty. Maybe a little twisted. But never prissy. Makeup for your eyes, lips, nails, hair, and skin.

It’s always beautiful but sometimes unusual. It is make up for its own individuals, not for those who

want to blend in. Shimmer, glitter, sparkle, sheen use it all and change your face to match your mood.

Go from a pixie to a vixen, from a rock star to a starlet. Be who you want to be today, Be creative with

your style. Being a great cosmetics company doesn’t stop at having the right colors or the most

creative packaging. To keep loyal wet customers coming back, each product must be of the highest

quality, and worth every single penny. Hours of overtime are spent time in the labs to make sure

that the ingredients selected yield the most benefits for the dedicated fans of wet.

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before:

PLAIN DULL

DULL

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VIVID GLAMOUR

after:

GLAMOUR

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OURMISSION

// It’s pretty. Maybe a little twisted. But never prissy. Makeup for your eyes, lips, nails, hair, and

skin. It’s always beautiful but sometimes unusual. It is make up for its own individuals, not for those

who want to blend in. Shimmer, glitter, sparkle, sheen use it all and change your face to match your

mood. Go from a pixie to a vixen, from a rock star to a starlet. Be who you want to be today, Be

creative with your style. Being a great cosmetics company doesn’t stop at having the right colors

or the most creative packaging. To keep loyal wet customers coming back, each product must

be of the highest quality, and worth every single penny.

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O U R L O G O // Our current company logo is a logotype in sans serif type with italic “N” in between.

Although the logo has lead the our market successfully through the past years, but now

we want to change wet n wild name to a brand new idea. Our new mission now is bring

the “wet “ feeling to our consumers. New Wet cosmetic line will provides you the best

cosmetics to help to create perfect look for your perfect time.

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WE ARE NOT

ANYMORE Wet ‘n’ Wild

WE ARE:

ANYMORE

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S Y M B O L :

S I G N AT U R E : is used to identify and unify all of

our communications efforts and

ultimately to build and strength

your brand identity. A signature

consist of two components: our

symbol and the logotype

is graphically simple so it will

function in all media: products,

prints, on screen and display.

c o s m e t i c s

LOGO CONSTRUCTION

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OURCOLOR

p a n t o n e 2 4 5 U ; r 2 4 G 1 4 0 B 1 8 9 ; c 1 4 y 5 3 m 0 k 0

p a n t o n e w a r m G r a y 7 U U ; r 1 7 2 G 1 6 0 B 1 4 9 ; c 0 y 8 m 1 4 k 3 8

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p r i m a ry c o l o r s:

s U p p o r t c o l o r s:

// Color can be used to link certain information, and to offer our viewer visual cues

for continuity for differentiation. Using this color palette will lend consistency to your

communications. The color can be various choices depends on the package itself.

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DONT’S LOGO

d o n ’ t a l e r t t h e p e r s p e c t i v e d o n ’ t U s e G r a d i e n t

d o n ’ t U s e o U t l i n e

d o n ’ t U s e d r o p s h a d o w d o n ’ t t w i s t t h e l o G o

d o n ’ t r e m o v e t h e s w i r l

// An important factor in creating and maintaining a visual identity is the consistent presentation of our

identity elements. Therefore, the way the signature is displayed must be given careful attention. Shown

below are examples of incorrect or unacceptable uses of our symbol, logotype and signature. 05

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we are biggerthan justcosmetics

// Wet’s has expand it’s brand extensions to all different application. From products to services.

Body wash, hair shampoo, skin care, beauty salon, spa and as well as makeover station in local

departments store. You can enjoy the our brand more than just cosmetics, wet will give you a

different look and feeling.

NEWBODYWASH

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beauty salon

beaut y school

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