&WFSZ'BDFCPPLET5BSHFUJOH0QUJPO - Amazon S3ads+club... · Job Titles: CEO, Marketing Manger, Founder etc Industries ... Strategy Video Word Live events Ballet Bars ... He alth Fo od

Loan Officer's Guide to Facebook

Targeting Options

"Every Facebook Ads Targeting Option!"

www.MortgageAdsClub.com

http://www.fbinsidersreport.com/

Guide to Facebook Targeting Options

Demographics & Connections


BASIC DEMOGRAPHICS:

Country

StateCityCity + Radius,Excluding

Age: 18 to 65+Gender: Man and WomanLanguage: All options

ADVANCED DEMOGRAPHICS

RELATIONSHIP

Interested In

MenWomenBothUnspecified

Relationship Status

SingleIn A RelationshipMarriedEngagedUnspecifiedCivil UnionDomestic PartnershipOpen RelationshipComplicatedSeparatedDivorcedWidowed

DEMOGRAPHICS & CONNECTIONS PAGE 1 OF 4

CONNECTIONS

AllOnly people connected to your pageOnly people not connected to your pageAdvanced connection targeting

Include people who are connected to yourpage, app or eventExclude people who are connected to yourpage, app or eventInclude people whose friends are connected toyour page, app or event

EDUCATION

Education Level

Associates DegreeCollege GradDoctorate DegreeHigh School GradIn CollegeIn Grad SchoolIn High SchoolMaster's DegreeProfessional DegreeSome CollegeSome Grad SchoolSome High SchoolUnspecified

Fields of Study: English, History, all optionsSchools: university, college, all optionsUndergrad Years (1980 -2018)


LOCATION

••

•

•

••

•

•••

•

••


WORK

Employers: From Olive Garden to Twitter, etc

Job Titles: CEO, Marketing Manger, Founder etcIndustries

AdministrativeArchitecture and EngineeringArts, Entertainment, Sports & MediaBusiness and Financial OperationsCleaning and MaintenanceCommunity and social servicesConstruction and extractionEducation and libraryFarming, Fishing and forestryFood preparation and servicesHealthcare and medicalIT and technicalInstallation and repairLegalManagementMilitaryPersonal CareProductionProtective ServiceRetailSalesScienceTemporary and SeasonalTransportation and MovingVeterans (US)

Office TypeCorporateSmall OfficeHome Office

WORK

Income:

$30k to $40k$40k to $50k$50k to $75k$75k to $100k$100k to $125k$125k+

Net worth: $1 to $100k$100k to $1M$1M to $2M$2M+

POLITICS

Donate to political causes

ConservativeLiberal

Registered voters

DemocratIndependentRepublican

US Politics

ActiveConservativeLiberalModerateVery ConservativeVery Liberal


•••

•

•

•

•

•

•

HOME

Home Type

Multi-family homeSingle-family home

Home Ownership:HomeownersRenters

Home ValueLess than $50k$50k to $100k$100k to $150k$150k to $200k$200k to $250k$250k to $300k$300k to $350k$350k to $400k$400k to $450k$450k to $500k$500k to $600k$600k to $700k$700k to $800k$800k to $1M$1M to $1.5M$1.5M to $2M$2M+

Household CompositionChildren in homeEmpty NestersGrandparentsNew teen driversNo children in homeVeterans in homeWorking womenYoung adults in home (18-25 y/o)


Ethnic Affinity: Hispanic (US)

AllBilingualEnglish dominantSpanish dominant

GenerationBaby boomersGeneration XMillennials

ParentsBoth Parents

Expectant parentsAll ParentsChildren 0-3Children 4-12Children 13-15Children 16-19

MomsBig city momsCorporate momsFit momsGreen momsSoccer momsStay-at-home momsTrendy moms


•

•

•

•

•

•

•


LIFE EVENTS

Away from family

Away from hometownFriends of newly engagedFriends of NewlywedFriends of recently movedLong distance relationshipNew jobNew relationshipNewly engaged (1 year)Newly engaged (3 months)Newly engaged (6 months)Newlywed (1 year)Newlywed (3 months)Newlywed (6 months)Recently movedUpcoming birthday


••••

••

••••

••

••

••

Interests



BUSINESS & INDUSTRY

Advertising

AgricultureArchitectureAviationBanking

Investment bankingOnline bankingRetail banking

BusinessConstructionDesign

FashionGraphicInterior

EconomicsEngineeringEntrepreneurshipHealth CareHigher EducationManagementMarketingNursing

INTERESTS 1 OF 6

Online

Digital MarketingDisplay advertisingEmail marketingOnline advertisingSearch engine optimizationSocial mediaSocial media marketingWeb DesignWeb DevelopmentWeb Hosting

Personal FinanceCredit cardsInsuranceInvestmentMortgage loans

Real EstateRetailSalesScienceSmall business


••••

•

•

•

•

••••

••••

•

•••

••

•

ENTERTAINMENT

Games

ActionBoardBrowserCardCasinoFirst-person shooterGamblingMassively multiplayer onlinegamesMassively multiplayer onlinerole-playing gamesOnlineOnline pokerPuzzle videoRacingRole-playingShooterSimulationSportsStrategyVideoWord

Live events

BalletBarsConcertsDancehallsMusic festivalsNightclubsPartiesPlaysTheater

INTERESTS 2 OF 6

Movies

ActionAnimatedAnimeBollywoodComedyDocumentaryDramaFantasyHorrorMusical theatreScience fictionThrill

Music

BluesClassicalCountryDanceElectronicGospelHeavy medalHip hopJazzMusic videosPopR&BRockSoul


•

•

Entertainment continued

ReadingBooksComicsEbooksFictionLiteratureMagazinesMangaMystery FictionNewspapersNon-fictionRomance

TVComediesGame showsRealityTalk shows

Family and relationships

DatingFamilyFatherhoodFriendshipMarriageMotherhoodParentingWedding

INTERESTS 3 OF 6

Fitness and wellness

BodybuildingDietingGymsMeditationNutritionPhysical exercisePhysical fitnessRunningWeight LossWeight trainingYogaZumba

Food and drink

Alcoholic beveragesBeerDistilledWine

Beverages

CoffeeEnergy DrinksJuiceSoft DrinksTea

Cooking

BakingRecipes


•

•

•

•

••

•

•

Food and drink continued

CuisineChineseFrenchGermanGreekIndianItalianKoreanLatin AmericanMexicanMiddle easternSpanishThaiVietnamese

Food

BBQChocolateDesertsFast FoodOrganicPizzaSeafoodVeganismVegetarianism

Restaurants

CafesCoffeehousesDinersFast Casual RestaurantsFast food restaurants

INTERESTS 4 OF 6

Hobbies and activities

Arts and MusicActingCraftsDanceDrawingDrumsFine ArtGuitarPaintingPerforming artsPhotographySculptureSingingWriting

Current eventsHome and garden

DIYFurnitureGardeningHome appliancesHome improvement

PetsBirdsCatsDogsFishHorsesPet foodRabbitsReptiles


••

•

•

••

•

•

Hobbies and activities continued

Politics and social issuesCharity and causesCommunity issuesEnvironmentalismLawMilitaryPoliticsReligionSustainabilityVeteransVolunteering

TravelAdventure TravelAir travelBeachesCar rentalsCruisesEcotourismHotelsLakesMountainsNatureSight seeingTheme parksVacations

VehiclesAutomobilesBoatsElectric vehiclesHybridsMinivansMotorcycles

INTERESTS 5 OF 6

RVs

SUVsScootersTrucks

Shopping and fashionBeauty

Beauty salonsCosmeticsFragrancesHair productsSpasTattoos

ClothingChildren'sMen'sShoesWomen's

Fashion accessoriesDressesHandbagsJewelrySunglasses

ShoppingBoutiquesCouponsDiscount StoresLuxury goodsOnline shoppingShopping malls

Toys


•

•

•

•

••

••

•

•

Sports and outdoors

Outdoor recreationBoatingCampingFishingHikingHorseback ridingHuntingMountain bikingSurfing

SportsAmerican FootballAssociation football (Soccer)Auto racingBaseballBasketballCollege footballGolfMarathonsSkiingSnowboardingSwimmingTennisVolleyball

INTERESTS 6 OF 6

Technology

ComputersComputer memoryComputer monitorsComputer serversDesktop computersFree softwareHard drivesNetwork storageSoftwareTablet computers

Consumer electronicsAudio equipmentCamcordersCamerasEbookreadersGPS devicesGame consolesMobile phonesPortable media playersProjectorsSmartphonesTelevisions


••

•

••

•

Behaviors



AUTOMOTIVE

Motorcycle

Purchased0 –6 Months Ago7 –12 Months Ago13 –24 Months Ago25 –36 Months Ago37 –48 Months AgoOver 48 Months AgoNewUsed

OwnersAll MotorcyclesAll-Terrain Vehicle (ATV)BMWDomesticForeignHarleyHondaKawasakiLess than 600cc EngineMinibike/Moped/ScooterOff-Road/Trail/Dirt BikeOver 600cc EnginePolarisRoad/Street BikeSuzukiYamaha

BEHAVIORS 1 OF 8

New Vehicle Buyers (Near Market)Style: See below

New Vehicle Shoppers (In Market)Make: 33 optionsModel: 50 optionsStyle

CrossoverEconomy/CompactFull-Size SUVFull-Size SedanHybrid/Alternative FuelLuxury SUVLuxury SedanMidsize CarMinivanPickup TruckSmall/Midsize SUVSports Car/Convertible


•••

•

•

Automotive continuedOwners

AftermarketAuto PartsAuto Parts and accessoriesAuto Service Buyer

Make: 40 optionsPurchased

0-6 Months Ago7-12 Months Ago13-24 Months Ago25-36 Months Ago37-48 Months AgoOver 48 Months Ago

StyleCommercial TruckCrossoverEconomy/CompactFull-Size SUVFull-Size Sedan

Vehicle Age0 –1 Year Old2 Years Old3 Years Old4 –5 Years Old6 –10 Years Old11 –15 Years Old16 –20 Years OldOver 20 Years Old

BEHAVIORS 2 OF 8

Vehicle PriceLess than $20,000$20,000 –$30,000$30,000 –$40,000$40,000 –$50,000$50,000 –$75,000Over $75,000

Purchase TypeBuy New (In Market)Buy New (Near Market)Buy New or Used (In Market)Buy New or used (Near Market)Buy Used (In Market)Lease (In Market)

Used Vehicle Buyers (In Market)Make: see aboveStyle: see above


•

•

•

Charitable donationsAll charitable donationsAnimal welfareArts and culturalChildren's interestsEnvironmental and wildlifeHealthPoliticalReligiousVeteransWorld relief

Digital activitiesConsole gamersEvent creatorsFacebook page adminsInternet browser used:

ChromeFirefoxInternet ExplorerOperaSafari

Online spendersOnline spenders (active)Online spenders (engaged)Operating system used:

Mac OS XWindows 7Windows 8Windows VistaWindows XP

Photo uploadersPrimary email domain

AOLApple

BEHAVIORS 3 OF 8

GmailHotmailMSNYahoo

Small business ownersTechnology early adoptersTechnology late adoptersUnity plugin

Mobile device userAll mobile devices by brand

AmazonAppleAsusBlackberryGoogleHTCHuaweiLGMotorolaNokiaOther android devicesSamsungSony

All mobile devices by operatingsystem: Android, iOS, WindowsAll mobile devicesFeature phonesNetwork connection: 2G, 3G, 4GNew smartphone and tablet ownersSmartphone ownersSmartphone and tabletsTablet owners


•

•

•

FinancialInsurance

AutoHealthHomeLife: renewal by month

InvestmentsHighly likely investorslikely full-service investorsInvestorsself-directed

Spending methodsActive credit card userAny card typeBank cardsGas, department and retail storecardsHigh-end department store cardsPremium credit cardsPrimarily cashPrimarily credit cardsTravel and entertainment cards

Purchase behaviorBusiness purchases

Business marketingMaintenance, repair and operationsOffice and corporate giftsTraining and publications

BEHAVIORS 4 OF 8

Buyer profilesDIYersFashionistasFoodiesGadget enthusiastGamersGreen livingHealthy and fitLuxury brands and servicesOutdoor enthusiastsShoppersSkiing, golfing and boatingSpa enthusiastsSportsmenTrendy homemakers

ClothingChildren's

Children’s ApparelInfant & toddler apparel

Men'sAccessoriesBig and tallBusinessJeans

Seasonal:FallWinterSummerspring


•

• •

•

Clothing continued

Women'sAccessoriesBusinessFine jewelryHigh-ticket apparel and accessoriesJewelryLow-ticket apparel and accessoriesLuxury brand apparelMid-ticket apparel and accessoriesPlus sizesWomen's shoesYoung women's apparel

Food and drinkAlcoholic Beverages

BeerSpritsWine

BakeryBakery products

BeveragesBottled WaterCarbonated DrinksCoffeeCoffee (K-Cup)Diet DrinksEnergy DrinksHot Tea

Iced Tea and Lemonade

BEHAVIORS 5 OF 8

JuiceNon-Dairy MilkSports Drinks

CerealAll CerealChildren’s CerealsFiber CerealsHot Cereals

Children’s FoodBaby food and productsChildren's foodChildren's food and products

Condiments and DressingsCondimentsSalad dressings

Cooking SuppliesBakingSpices

Dairy and EggsCheeseEggsMilkYogurt

Frozen FoodEntreesMeats and seafoodVeggiesIce cream and novelties

Grocery Shopper TypePremium brand groceriesTop spenders


•

•

•

•

•

•

•

•

•

Health FoodDiet foodsFresh produceLow-fat foodsNatural and organics

Meat and SeafoodMeatSeafood

SoupSweets and Snacks

Breakfast barsChocolate candyCookiesCrackersGranola barsNon-chocolate candyPeanut butter and jellySalty snacks

Health and beautyAllergy ReliefBeauty Products and AccessoriesCosmeticsCough and Cold ReliefFragranceHair CareOver-the-Counter MedicationPain ReliefSun CareVitaminsVitamins and Supplements

BEHAVIORS 6 OF 8

Home and gardenEntertainingHome RenovationOrganizationTools

Household productsCleaning SuppliesFood StorageGreen Cleaners and SuppliersLaundry Supplies

Kids productsBaby careBaby toysChildren's products

Pet productsCat Food and ProductsCat OwnersCat ProductsDog Food and ProductsDog OwnersDog ProductsPet Care ProductsPet Products

Purchase habitsAbove Average SpendingOffline BuyersOnline Buyers


•

••

•

• •

•

•

•

•

Purchase typesAppliancesArts and CraftsBeauty AccessoriesBooksCollectiblesCosmeticsElectronicsGender Neutral ApparelGift ProductsGifts and FlowersGifts and Party SuppliesHigh-End Home DecorHome OfficeLow-End Home DecorMen’s ApparelMusic and VideosSenior ProductsShoesSmall and Home Office ProductsSoftwareSpecialty Foods and GiftsSports and OutdoorsTools and ElectronicsTravel SuppliesUpscale Travel and ServicesWomen’s Apparel

BEHAVIORS 7 OF 8

Sports and outdoorsCyclingFishingFitnessGolf and TennisHiking and CampingHuntingRunningWinter Sports

Store typesFurniture StoresHigh-End RetailHome Improvement StoresLow-End Department StoresMembership Warehouse

Subscription servicesAuto Insurance OnlineHigher EducationMortgage OnlinePrepaid Debit CardsSatellite TV


•

•

••

Residential profilesExpats: All & IndiaLikely to moveRent homebuyerRecent mortgage borrowerRecently moved

Seasonal and eventsFall Football (US)

Casual fanFan of 1 or more teamsFan of 3 or more teamsSuper fans

TravelAll frequent travelersBusiness travelersBusiness travelers (International)Business travelers (US)Casino vacationsCommutersCruisesCurrently travelingFamily vacationsFrequent flyersLeisure travelersPersonal travelers (International)

BEHAVIORS 8 OF 8

Personal travelers (US)Planning to Travel

Intender (any destination)Intender AustraliaIntender BeachIntender BrazilIntender DubaiIntender EnglandIntender FranceIntender GermanyIntender ItalyIntender Las VegasIntender Los AngelesIntender MexicoIntender NetherlandsIntender New YorkIntender OrlandoIntender San FranciscoIntender SpainIntender Thailand

Returned from trip 1 week agoReturned from trip 2 weeks agoTimesharesUsed travel app (1 month)Used travel app (2 weeks)


•••••

••

•

•

•

http://www.willirish.com/insiders

Documents

&WFSZ'BDFCPPLET5BSHFUJOH0QUJPO - Amazon S3ads+club... · Job Titles: CEO, Marketing Manger, Founder etc Industries ... Strategy Video Word Live events Ballet Bars ... He alth Fo od