What about YOUR Magazine?

By Robin Lagrou, Senior Research Consultant

InSites Consulting

Who still believes in the power

of magazines?

is communication so important ?

COMMUNICATION IS

THE START OF A CONVERSATION.

BRAND BRAND BRAND

COMMUNICATION

CONVERSATIONS

CONSUMERS

We believe in brands,

activation & conversations

What should people

tell each other?

Are they brand lovers? Brand haters? Are they seen as

experts by their peers?

Is it about the funniness of the viral or is it

about the brand behind? Is it relevant for the

brand?

What was the motivation to spread the

campaign? Was it the brand, the message or

something else?

It is not all online these days!

94%

of the conversations happen

in an offline context

What is the driver of the

succes behind the

Catholic Church?

They have a damn

good magazine

What should readers

be saying after they’ve

seen my magazine?

Let’s focus on

some of

the results!

4 out of 10 readers have

conversations after reading

the magazine

When discussing on the brand or

the magazine the tone of voice is

very positive

70% is triggered to

visit your website

63% feels more involved

to your brand

77% thinks your magazine makes

your brand trustworthy

Only 1 out of 4 readers throw

the magazines away

Almost 50% passes

the magazine on to

other people after

reading it

General evaluation

7.7 / 10

What about your magazine?

Custometer ………………………………………..……..…

How do they read the magazine?

How well does the magazine fullfill its role?

What do readers expect?

………………………………………..……..…

What is the role of the magazine for the brand?

Online Survey Recruitment of participants

Incentive motivation

3 Target Groups Content

Magazine evaluation

Employees

http://localizedusa.com/logos/bnp-paribas-sa-logo.jpg

Want to know more?

Thank you!

Robin Lagrou, Senior Research Consultant

Robin.Lagrou@insites-consulting.com

http://be.linkedin.com/in/robinlagrou

+32 9 269 15 23 | +32 486 600 333

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