What are Online Listings?

Online listings are what people find about your business and how they find you online.

There are over 300 “places” your business could be found online. These places range from websites, map apps on phones, to navigation systems in cars!

Think of these things as what the Yellow Pages were a decade ago. Only this time three hundred times larger.

Why are Online Listings Important?

People use their phones all the time to find phone numbers, addresses to put in their GPS, and links to websites with more information.

Would you put an incorrect phone number, or wrong address on your business card you pass to a customer?

Of course not. So why would you let incorrect information linger online.

Where Does The Data Come From?

High Influential ● Business Owner ● Paid Aggregators & Listings ● Claimed Listings● Company Website

Less Influential ● Unclaimed Free Listings

Offline ● Government Sources ● Public Company Filings● Utility Information ● Phone Books ● Yellow Pages

Where Does The Data Go?

Major Search Sites

Include the big three search engines (Google, Bing and Yahoo), major rating and review sites, traditional IYP sites, directories and social platforms. Presence on the major search sites and the accuracy of those listings are measured across these major players.

Citations

Include hyperlocal sites, smaller vertical sites and websites that may include a mention of the business and basic contact information but not a complete listing with full NAP (Name, Address, Phone Number) data.

Why are Online Listings So hard? It’s very messy.

The online listings world is such a mess. We need to have: short term, long term and manual solutions to have a substantial and positive result.

Online listing is constantly changing. Your listings need to be: maintained, monitored and updated all the time.

A one time fix is not going to cut it over the long term.

Online Listing Strategy

Short-Term: Focus on big name, frequently visited directories, with high traffic. Use a mixture of technology & manual digital agency work for the best result.

Long-Term: Increase online citations & create long term organic search engine optimization. Consistent online business listing data, which helps you rank higher on a Google search. Fixing your listings at the source, an insurance policy against negative effects.

Short Term: Listing Sync

Sync to Google in real-timeInstantaneously update location data, including contact info,hours of operation and more.

Efficiently update Google Maps, Search and Google+ listings from one easy-to-use dashboard.

Short Term: Listing Sync Pro

Sync to 40+ reputable business listing sites in real time

Boost local search engine rankings & ensure customers can easily discover your locations

Protect listings from unwanted changes by third parties

Short Term: Listing Sync Pro

Short Term Fix:Create and update business listings on over 40 reputable sources in real-time.

Short Term: Listing Sync Pro

Get discovered in Navigation Systems

Create listings in popular GPS systems, including eight car manufacturers.

Take Advantage of Gamification

Show clients how many sites they are currently syncing vs. how many they could be syncing.

Long Term: Listing Distribution

Long Term Fix:

Correct information on the four online data providers.

Increases online citations, and help create consistent online listing data.

Over 300 Citation Sources Pull Data From The Aggregators

[24]7 411.ca 411info Access Together Acura Addresses.com Admedia Advameg Advertise.com Advice.com Agero Aisle50 Alk Technologies Allpages.com AlterGeo Alteryx AmericanTowns.com Answers.com anywho.com AOL Apartmentfinders.com apartmentguide.com Apple Maps App.net AroundMe.com Ask.com AT&T ATD Austin Atlanta NewHomes AYO Technology-WebSite Alive B2Byellowpages.com bckyrd.com beachcalifornia.com Belo Best Of The Web Local Bing Biz Scrambler Blackberry BMW Boorah BrightData Bundle.com Business Directories of Texas BusinessSearch.com Care.com Cars.com Centzy.com ChaCha Search challama.com Chamberofcommerce.com Chewsy Chrysler City-data.com City.com CityBot Citygrid CityMaps Citysearch.com CloudMade Cloudy Clutch Shopping Comcast.net Search Consolidated Communications Contextuads.com Contractors.com CoPilot Cornerstone Group Coupon Sherpa CouponMap CrowdSpot Databanq DataSphere DDC Dealsplus Denso Dexknows Directory Avantar Dirxion DoctorWait.com Dogpile Dogtime Media Driverside Earthlink.com Eating Places Echoer Edmunds eGood eGumball Elocal eLocal Listing eMbience eServiceLog ezlocal.com EveryScape.com EZToUse.com Facebook.com Family Finds FeedMe fetchtoto.com Fieldforce First Street Live Fivestar Software Fizzlocal Focus Local Foodie Ford Foursquare Free411.com gapNsnap Gas Station Checker GenieKnows.com Getlisted.org GiftCards.com GM GoLocal247.com GoodInfo Google Groupon Gvidi Harman HelloMetro.com Herald.com Hibu Hineighbor.com Homeplete.com Homesandland.com Homestore Honda Hoodoyou Hostway Hotbot.com Hotfrog.com Houzz.com HTC Hyundai iGoLocal.com Indeed.com Infiniti InfoSpace.com Infutor Innova Electronics Insiderpages Intel Intelius Intellistrand InTheMO.com Intuit Jetpac JiWire Judy's Book Justclicklocal.com Keen.com KGB Kia KSL.com Kudzu.com Larky Lexis Nexis Lexus Likeness.com LivingSocial Local.com Localedge.com localpages Localscope Localsearch.com LodgeNet Looksmart.com Lumatic Magicyellow.com MakeItLocal MamaAlwaysSays MapMyRun MapQuest Menu pages MerchantCircle Metroland Publishing metropolist.com Microsoft (Bing) MidwestYP.com MindMeld Mobifind MojoPages.com MyCity MyCityWay.com MyCoupons.com Mylocalheadlines MyLocally mymove.com Mywebyellow Nara News-Gazette Nissan Nokia Nomao OnMedia OnStar Oomea Openlist.com Paradine patch.com Patriot Phonebook Pelopidas Picksie Pioneer Pioneer Directories Place of Mine PlaceIQ Planapple PlanetDiscover.com Pokitdok Porsche PowerProfiles PulseLA Radarfrog Radiate Media Radius Intelligence ReachLocal realtor.com Reply.com Restaurants.com RightWay RoadTrippers Rocket Fuel Saga Salespider.com Samsung Search Initiatives Searchbug.com SeccionAmarilla Seekitlocal.com Sense Network SEOmoz Shoptopia.com ShowMeLocal Smart Marketing Team Snoox Southern Directory Publishing (YPsouth) SpecialsAgent.com Speed Run SpeedSpot Spotcast spotlikes.com Spotzot Sprint Subaru SuperPages.com Surewest Switchboard.com TechnoCom Tele Atlas (TomTom) TeleNav Teleroute Therapists.com Theredbook.org Time Out New York Town Planner Toyota Trafficengine.net TravelShark Tribune Interactive TripAdvisor Trulia TruPro Twitter.com UpMeSocial.com Urban Mapping Urbanspoon usdirectory.com V-enable.com Vendasta Verizon Vernon Publishing VerveMobile.com Veveo Viewpoints Local VisiKard Voltari Walkable Restaurants WalkScore.com Walt Disney Weblocal.ca WeddingWire.com Where Inc. Whisper White Pages WhosCall Whowhere.com Why Wait Wimgo.com World Media xAd XO Group Yahoo Local Yellowbook.com Yellowbot Yellowmoxie.com Yellowone YellowPageCity.com Yellowpages.com Yellowusa.com Yellowzip.com Yelp YP Zenrin Zidster.com Zipcodez.com ZipLocal

Don’t Leave Your Clients In The Dark

The data landscape is very complex, and understanding how data changes across the web can be challenging for advertisers.

Therefore, it’s critical to report on how everything is working.

Through our dashboard your clients can keep up to date on how their listings appear on the data providers and where there may be rejected listings data.

Introducing A Point Based Listing Score

Keep your clients engaged by positioning new sites as opportunities

Highlight the ongoing work you do on behalf of your clients local business

We properly reflect the impact Listing sites have on a business’ online visibility by giving higher-traffic sites, such as Google, a greater influence on the Listing Score.

The new score considers other citations, meaning Listing Distribution will now increase the Listing Score over time.

Online Listing Strategy - Vision

A point-based score opens up a world of opportunities for gamification. Encourage your clients to complete tasks—such as activating Listing Distribution and/or Listing Sync Pro—in order to boost their Listing Score.

Listing Optimization Overview

PROBLEM SOLUTION

Get found with good rank on search engines

Through consistent listing data, and constantly growing correct listings

Instant results needed Correct client information on 41 directories

Listings reverting back Continuously monitor and optimize listings with these solutions