Search Whys: Finding Good Keywords

what are the POWER words?

select the words from the question that have the best chance of returning relevant results

how much did gasoline at the pump cost in 1920 (in 2007 dollars)?

Search Whys: Finding Good Keywords

semantic searchingusing words effectively to search

21cif answers ask beta cloud database filter finding fluency folksonomy google good home information investigation keywords literacy questions scanning search

skimming students tags taxonomy teachers www Web 2.0

Search Whys: Finding Good Keywords

how would you tag this?

Keywords: MealEggsBreakfastMorning

Search Whys: Finding Good Keywords

the One-In-Five Rule

On average, there’s a one in five chance you will use the same keyword as another person

You may have to try four unsuccessful words first

Search Whys: Finding Good Keywords

elementary semantics

The first word I try will probably not work

Unless…

It’s a Proper Noun, a Number or an unambiguous object

Search Whys: Finding Good Keywords

why?

Unique or unambiguous meanings

Staybridge

ISBN-13: 978-0-8144-7386-3

Search Whys: Finding Good Keywords

Search Whys: Finding Good Keywords

getting started 1

ask: for what am I searching?

questions v answers

how far is Earth from Mars?

Earth is ____ million miles from Mars

or the distance from Earth to Mars is …

Search Whys: Finding Good Keywords

getting started 2

checklist: question to query

Earth is ____ million miles from Mars

or The distance from Earth to Mars is …

http://21cif.imsa.edu/rkitp/course/twohourworkshop/queries.html

Search Whys: Finding Good Keywords

getting started 3

create powerful combinations

buffalo +hide

buffalo +hide +tanning +training +schedule

two weak words = increases powermore than four words = too much power

Search Whys: Finding Good Keywords

getting started 4

gaming: keyword challenges

middle school and uphttp://21cif.imsa.edu/rkitp/challenge/Keyword_Challenge/KeywordChallenge.swf

elementary levelhttp://21cif.com/flash/challenge/keywordchallenge/index.swf

Search Whys: Finding Good Keywords

getting started 5

convert words to objects or nouns, eliminate redundancies

earthquake challenge:

what toy is modeled on a construction principle that reduces damage from earthquakes?

Search Whys: Finding Good Keywords

getting started 6

think, read, ask a friend: alternate keywords

buffalo challenge:

how many buffalo are there in North America today?

Search Whys: Finding Good Keywords

elementary semantics

the first result I retrieve may not be what I’m looking for

but it probably contains clues!

Search Whys: Finding Good Keywords

homing in 1

read snippets for better* words

buffalo challengehttp://21cif.imsa.edu/rkitp/elementary/3/Snippet_Detective_1.swf

soccer challengehttp://21cif.imsa.edu/tutorials/challenge/soccerchallenge/Nyms_index.swf

*increasingly SPECIFIC words (hyponyms)

Search Whys: Finding Good Keywords

homing in 2

pay attention to unfamiliar words

viking challenge:

What type of coins were highly treasured by the Vikings?first, turn this question into a query

Search Whys: Finding Good Keywords

homing in 2

pay attention to unfamiliar words

viking challenge:

What type of coins were highly treasured by the Vikings?

Search Whys: Finding Good Keywords

homing in 2

pay attention to unfamiliar words

viking challenge:

*Ø* Wilson's Almanac free daily ezineThe Cuerdale hoard is the largest Viking treasure trove found outside of Russia. ... The coins found with the Cuerdale Hoard reveal that it must have been ...www.wilsonsalmanac.com/vikings.html - 82k - Cached - Similar pages - Note this

Search Whys: Finding Good Keywords

homing in 3

browse for keywords and clues

eagle challenge (intermediate level):

Using only your mouse, locate an eagle web cam indexed in Google’s Directory

Search Whys: Finding Good Keywords

for more resources … and practice…

21cif.imsa.edu (or google information fluency)

• Workshop Materials (free)

• Full Circle Resource Kits (free)•question to query •homing in

•Online courses ($, cpdu’s, ceu’s)