What Are We Actually Doing This Week?

Deepen the local Hawaiian experience for visitors.

empathize: what?

When you feel what the other person is feeling.

When you can mirror their expression, their opinions, and their hopes.

empathize: what?

11

empathize: why?

Look for needs that are meaningful to THEM, not to you.

to discover people’s expressed and latent needs so that you can meet them through your design solutions.

empathize: why?

14

empathize: how?

without judgmentwith a beginner’s eyeswith curiosityoptimisticallyrespectfully

immerse

observe

engage

empathize: how?

immerse yourself in the situations and experiences your

user has

immerse

observe

engage

empathize: how?

19

observe what your user is doing,how s/he is doing it,

and what prompted the behavior

immerse

observe

engage

empathize: how?

what is this person (or persons) doing?Notice what is happening both with the person and the context he/she is functioning within.

how are they doing it? pretend you are describing the picture to someone not looking at it.

why are they doing it this way? take a guess. start to form a story. then ask.

what :: how :: why

1. seek stories

2. talk about feelings

3. ask “why”

empathize: how?

1. Thinking you are a user and can design from your experience

2. Asking your user to design for you

empathize is NOT:

1. seek stories

2. talk about feelings

3. ask “why”

4. capture your findings

empathize: how?