What can a company like HUR offer to China

today and in the future?

HUR

Lena Karjaluoto, Executive Vice President, HUR Finland

THE HEART OF HUR

As the world-leading supplier of exercise solutions to active ageing,

rehabilitation and the inclusive wellness markets, the mission of HUR

is to provide the best concepts and products for lifelong strength.

HUR aims thereby to contribute to solving the big socio-economic

challenges arising from an ageing society, improve quality of life for the

user, increase revenues for HUR customers and lower costs for society as

a whole.

” Give them the strength they need,

for the life they deserve”

HUR Company Summary

• Founded at Helsinki University 1989

• Cooperation with Doctors and Universities around the world

• Computerized Equipment and High Level Technology for Exercise and Rehabilitation.

• Active in Rehab- and Senior Markets since 1992

• More than 10 000 Installations in Retirement Communities and Rehab centers Worldwide

• Installations in more than 50 countriesworldwide

• Representation in 35 countries

• Subsidiaries in USA, Germany, Norway, Australia, Canada and Russia

GymTonic, Singapore

Honkaharju Senior Home, Kokkola, Finland

OVER 25 YEARS.

5 CONTINENTS.

10.000 INSTALLATIONS.

HURComputerized Smart Exercise Equipment using AirPressureTechnology for Exercise and Rehabilitation, used for preventive, rehabilitative and maintaining exercise

HUR in China 1999 - 2016

Four non exclusive distributors (China number 5 among export countries):

• Fitness & Health (Sport, Sport Rehabilitation)

• Direct Supply China

(Elderly Care, Senior Homes, USA based company)

• Beijing Pukang Sports & Medical (HUR Balance products)

• AT Health Technology

(Total exercise concepts for Sports & Elderly Care, education)

THE POST -2015 CHALLENGEMinisterial Meeting on Universal Health Coverage

Singapore 11th – 12th of February,2015

• Ageing population exploding• Healthcare costs skyrocketing• Increasing obesity, lifestyle

diseases

• Social Isolation• Preventive actions • Tracking results by Data

• Governmental responsibilities• Individual responsibilities• Industrial responsibilities

• Comparison of different systems• Manpower challenges (volunteers)• Good Health as the Foundation of

Human Wellbeing

Challenges in China Elderly Care• China is getting old before getting rich!

• Older Adults (Age 65+) in China in 2050 = 322 million, 24%

• One child politics, 4-2-1 problem

• Urban – rural areas (big differences)

• 42 000 operating facilities – need for 3.4 million nursing home

• Increasing depression among elderly

• Memory diseases increasing

• Knowledge issues

China has the fastest ageing population in human history

In 2017 looking for new strategies – deeper cooperation

• Need for preventive, rehabilitative and maintaining exercise (cooperation with doctors, universities, high technology)

• More focus on total HUR solutions, not only equipment sale

(attitude/management, education, testing, proper training, follow up)

• HUR more directly present on the Chinese market

• Deeper partnership with Chinese partner (partners) needed

• More understanding of the Chinese culture and also business culture

• Sales office?, Joint Venture?, Assembling unit?

…HUR in China 2017 - ?

BEIJING SPORTSUNIVERSITY

Shandong Luneng Taishan football club

Shandong Luneng Taishan Football Club was initiated and established in 1998.

During the years, Luneng Taishan FC has sent more than 30 players for the national team and more than 60 players for the national youth and Olympic teams.

TAISHAN FOOTBALL CLUB

SHANGHAI SPORTSINSTITUTE

https://www.youtube.com/watch?v=twnFo_aXhMo

HUBEI INSTITUTE OF SPORT SCIENCESOOCHOW UNIVERSITYTONGZHOU TABLE-TENNIS TRAINING BASEPHYSICAL EDUCATION OFFICE CHANGCHUN ICE BASE OF JILIN PROVINCEBEILUN SPORTS SPORTS AND ARTS CENTERSHAOXING UNIVERSITY SHANGHAI ATHLETIC CENTERSHANGHAI DONGFANG LUZHOU TRAINING BASESHANGHAI PHYSICAL EDUCATION TECHNOLOGY SHENYANG SPORT UNIVERSITY PHYSICAL EDUCATION TECHNOLOGY INSTITUTETIANJIN BEICHEN TCM HOSPITALXIAN PHYSICAL EDUCATION UNIVERSITY XIAMEN COMPETITIVE SPORTS CENTERXIAMEN SPORTS WORKING TEAMZHEJIANG TAIZHOU UNIVERSITY

BEIJING LU CHENG SPORTS SCHOOLBEIJING XIAN NONG TAN SPORTS SCHOOLBEIJING MUXIYUAN SPORTS TECHNIQUE SCHOOLBEIJING INSTITUTE OF SPORT SCIENCEDIE SCHWERATHLETIC SPORTS TRAINING CENTERPHYSICAL EDUCATION TECHNOLOGY INSTITUTESPORTS SCIENCE INSTITUTE OF GUANGDONGGUANGDONG SPORTS HOSPITALGUANGZHOU CHINESE MEDICINE COLLEGEGUANGXI COLLEGE OF PHYSICAL EDUCATIONGUI ZHOU NORMAL UNIVERSITY TANGSHAN TEACHER’S COLLEGE TANGSHAN NORMAL UNIVERSITYSWIMMING AND DIVING ADMINISTRATION CENTER

SPORTS SCIENCE

Famous Shanghai Movie Star with age 87 at China Aid 2015

LELING SENIOR APARTMENT

http://leling.genway.net/main.asp

LELING SENIOR APARTMENT

Suzhou Leling Senior Apartment is one of our first senior facility references in China.

With a focus on the innovative ideas, social responsibility and high quality products, their mission is to meet the needs of the elderly people and enhance the residents' quality of life.

FIRST HUR SMARTTOUCH

INSTALLATION IN CHINABeijing A-T Health Technology Co.Ltd and A-T Physical Therapy Center has just finished the installation of 13 HUR SmartTouchmachines.

Beijing A-T Health Technology Co. Ltd. is the pioneer in the sports medicine and physiotherapy industry in China, committed to promote the entire service level and sustainable development since its foundation in 2010.

SMART ELDERLY FUNCTIONAL SPORTS

(REHABILITATION) BASE AND LABORAOTY

Located in Beijing Guoyu Sunshine Health Management Center.- Education, testing, training and research- 4 partners (High level technology, education, property

development, investment)

- Discussions with National Aging Committee

SHANGHAI SUNSHINE

REHABILITATION CENTER

Located at the ShanghaiNursing University

In one little moment, my life was almost over

…But I decided to fight!

SHANGHAI SUNSHINE

REHABILITATION CENTER”I was then taking medical treatmentin the hospital but now have checkedout. The recovery appliances in ourhospital are produced in yourcompany. And it is really amazing.”

”I hope that although maybe I cannotstand up or walk in the future, I willbe blessed with a grateful heart and also healthy body, so that I canaccompany my beloved familymembers.”

Mr Zhu, Anhui Province

THANK YOU!