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WHAT CUSTOMERS WILL WANT
THE ‘HOW-TO’ OF PREDICTING THE FUTURE OF CUSTOMERS’ WANTS AND CREATING ‘COMPETITION-BUSTING’ PRODUCTS
Trying to sustain success, firms seek unmet customers’ needs by asking for their input. This is ineffective for at least two reasons.
Competitors also do it and gain the same information - nobody has an advantage.
The development process takes time, so today’s needs become obsolete before a new offering hits the market .
Creating an advantage and growth requires knowing the future of customers’ needs, yet the future is unknowable, is it not? The advent of General Theory of Innovation
(GTI) solves this challenge! Join us, master GTI, and you will be able to identify customers’ unaware/latent/future needs today!
FOLLOWING CUSTOMERS CANNOT CREATE GROWTH
PRIMARY BENEFITS
This seminar will benefit execu-tives and managers leading inte-gral to revenue growth activities at these functional areas: Market Research / Marketing Strategy Business development / M&A Research & Development New Product Development Finances / Investment Business / competitive intelli-
gence
“General Theory of Innovation presents an absolutely new way to better understand ways to improve our product offering. Good job! I recommend the course to anyone interested in satisfying the customer.” Mark Clemons, Senior Manager, Market Research, CHRYSLER GROUP LLC
The course primary benefits are: Gain the capability to predict
the future of market’s / cus-tomers’ requirements
Learn the process for identify-ing growth opportunities
Learn a set of tools required for effective management of Strategic Innovation projects
Learn 6 Strategies of identify-ing the growth opportunities
Much more...
WHO THE SEMINAR IS FOR
2 © 2016, Institute of Professional Innovators. For questions, write to [email protected], call +1.248.381.1491
LEADING THE CUSTOMERS IS REQUIRED FOR SUCCESS!
“The course has introduced a very logical process for pre-dicting the future of the mar-ket and customers’ require-ments. It will change my framework for approaching, recognizing and solving issues. I would absolutely recommend it to others.”
Joseph Veltri, Director of Marketing, Body-On-Frame Vehicles
“Since November of 2013, Northrop Grumman has been investigating GTI and its Stra-tegic Innovation methodology. Thus far, all of the conducted pilot projects in the area of business development have met or exceeded our success requirements.”
Rufus Shockley, Director, Strategic Sourcing NG Information Systems
“General Theory of Innovation addresses several areas that are never considered in the industry, in my experience. Well done! One of the best courses I’ve ever had. I highly rec-ommend it. This will permanently change the way I work.” James Sutton, Systems Engineer Principal, LOCKHEED MARTIN, Corp.
CHRYSLER GROUP, LLC NORTHROP GRUMMAN, CORP
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THE ’HOW-TO’ OF PREDICTING CUSTOMERS’ NEEDS
Forecasting market’s needs is en-abled by the General Theory of Innovation (GTI), a scientific the-ory of innovation, which is based on the following principles. 1. As systems, products and ser-
vices evolve. Any innovation is a single step in this process.
2. Despite perceived random-ness, evolution has logic and a predominant direction, devia-tion from which predetermines troubles for a new offering.
3. Instead, obeying the logic of evolution (deliberately or not) enables reversal of the odds and creation of successful in-novations virtually on demand!
GENERAL THEORY OF INNOVATION GTI & THE FUTURE OF NEEDS
EVERY INNOVATION IS A SINGLE STEP IN THE EVOLUTION OF SYSTEMS. MASTER ITS LOGIC AND IDENTIFY THE FUTURE OF CUSTOMERS’ NEEDS!
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A better/cheaper/faster solution to a known need does not ensure strategic advantage and growth. Identification of Unique and Meaningful needs (aka the RIGHT Problems) is required. Based on the underlying logic of evolution of products and ser-vices, GTI enables reliable identi-fication of the RIGHT Problems and has 6 Strategies to do so. GTI approach to uncovering these strategic opportunities is called “Design for Advantage”. It is de-signed for identifying, prioritiz-ing, selecting, and solving the RIGHT Problems. Sign up and learn this powerful methodology!
© 2016, Institute of Professional Innovators. For questions, write to [email protected], call +1.248.381.1491
“Already, I have been able to apply the GTI approach to forecasting to predict future trends in the Graphics printing business resulting in the generation of several truly novel product concepts. Thank you for your help!”
William Y. Fowlkes, Director, IP Portfolio Management
THE INDUSTRY VALUES WHAT YOU WILL MASTER
EASTMAN KODAK, CO.
“High level insightful thinking. Very helpful. Develops and allows a fundamentally new way of analyzing customer input. Extremely well done! I absolutely recommend the course to others.” Ron Zarowitz, Senior Manager, Product Planning
CHRSYLER GROUP, LLC.
“With GTI help, we have developed a breakthrough in the power tools segment, and, as a result, we expect significant financial gains.”
Mike Brennan, Vice President, Product Development
BLACK AND DECKER, INC.
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GTI BENEFITED PROFESSIONALS FROM MANY GREAT ORGANIZATIONS
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THE SEMINAR CURRICULUM
DAY 1 (8 AM - 5PM)
I. INTRODUCTION - 1 HR. The root cause of corporate growth cessation Course overview Challenge: Is the future knowable? Solution: General Theory of Innovation (GTI); major findings
II. THE FUTURE OF CUSTOMERS’ NEEDS AND REQUIREMENTS - 4 HRS. The logic of evolution of products and services The major concepts and definitions 10 Primary Evolutionary Patterns Case Studies Hands-on Workshop
III. IDENTIFYING GROWTH OPPORTUNITIES The major principles and concepts - 1 Hr. Building the Value Map (a Model of the Competitive Landscape) - 2 Hrs.
a. Objectives, inputs, and outputs b. Rules and procedures c. Case Studies d. Quality criteria and recommendations e. Hands-on Workshop
III. IDENTIFYING GROWTH OPPORTUNITIES (CONTD.) Building the Value Map (a Model of the Competitive Landscape) - 2 Hrs.
e. Hands-on Workshop (contd.) 6 Strategies for identifying Growth Opportunities - 5.5 Hrs.
a. Strategy 1: Moving Value Event b. Strategy 2: Use of Standard Value Parameters c. Strategy 3: Combining Standard Value Parameters d. Strategy 4: Threats to the Customer’s Value Process e. Strategy 5: Modifying / Changing the Customer f. Strategy 6: Invalidating Assumptions of the Customer’s Value Process g. Case Studies h. Quality criteria and recommendations i. Hands-on Workshop
IV. CONCLUSION, QUESTIONS AND ANSWERS - 0.5 HRS. Group Discussion Next Steps
DAY 2 (8 AM - 5PM)
© 2016, Institute of Professional Innovators. For questions, write to [email protected], call +1.248.381.1491
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THE WORKSHOP INFORMATION
The Workshop will be led by Greg Yezersky. He is the creator of the General Theory of Innovation (GTI) and GTI-based multiple busi-ness applications, including the Strategic Innovation methodology, aka Design for Advantage™.
He has been in the business of innovation since 1983 and provided consulting services for many Fortune 500 companies (e.g. GM, Ford, Boeing, Lockheed Martin, Johnson & Johnson, etc.) with innovation projects success rate exceeding 98 percent. Greg has taught GTI and its applications globally (Italy, Turkey, Poland, so on) in both com-
mercial and academic settings. Mr. Yezersky is Leader of the Strategic Innovation Cer-tification program at the Oakland University (Auburn Hills, MI). He is also CEO of In-vinsys LLC, a premier innovation consulting firm with HQ in Poland, and president of the Institute of Professional Innovators (IPI).
THE SEMINAR LEADER
‘YOUR SATISFACTION’ POLICY If you feel dissatisfied with the quality of this program, let us know by the end of Day 1. We will immediately refund 110% of your tuition fee!
THE WORKSHOP DETAILS
1. Dates: refer to the schedule at www.strategicinnovation.com
2. Registration (first day) and conti-nental breakfast (every day) will begin at 7:30 AM
3. Daily sessions begin at 8:00 AM and conclude at 5:00 PM.
4. The Course venue Davenport University 19499 Victor Pkwy, Livonia, MI
48152 5. For help or answers, feel free to
contact Greg Yezersky by phone: 248-381-1491 or email: [email protected]
WORKSHOP FEES AND POLICIES
1. Tuition fee ▪ Individual: $2,950.00; an addi-
tional attendee: $2,650.00 ▪ 45-day post-workshop FREE
coaching to support and en-courage your implementation efforts
2. Cancellation made within two weeks prior to the seminar start date incurs 10% fee; otherwise - full refund.
3. To guarantee the course quality, seating is limited to 30 partici-pants. Registration is complete after the payment is received.
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INSTITUTE OF PROFESSIONAL INNOVATORS (IPI)
WHY CHOOSE IPI?
In addition to the Innovation Cer-tification , IPI services include: Creation of the ‘Innovation On
Demand’ corporate capability Seminars on a broad range of
innovation applications In-house Workshops Train-the-trainer program Consulting CALL US AT 248-381-1491 TODAY!
You should choose Institute of Professional Innovators as your partner, if you seek consistency of results. As creators of General Theory of Innovation, our innova-tion projects success rate ex-ceeds 98 percent; you can achieve the same outcome. Fi-nally, we guarantee your results, or our services are free.
IPI SERVICES
Established in 2005, Institute of Professional Innovators (IPI) is on the mission to develop every human being’s ca-pability to produce value-adding innovations on demand, which explains our focus on education and certification. We deeply believe that with advent of the General The-ory of Innovation (GTI), everybody can learn and with practice master skills that are required for creating the RIGHT Solution to the RIGHT Problem at the RIGHT Time EVERY Time, thereby becoming a Professional Innovator!
