What Influences My Choices?

Lesson 2.4 & 2.5

Learning Targets (p.99)

Today in class, I will…

◦Identify advertising techniques used in various advertisements.

◦Create a visual representation of each type of advertising technique.

Word Wall Vocab.Under vocabulary tab in your binder

place your word wall handout, and write the following definition.

◦Hypothesize: to purpose an explanation for something or make an educated guess.

Example: science experiment

Advertisements Advertisements:

influence opinions, emotions, attitudes, or behavior.

benefit the sponsor, company, or business.

appeal to the emotions of customers.

persuade their audience.

Advertising TechniquesBandwagonTestimonialSnob Appeal Plain FolksPatriotismEvidence ClaimsGlittering

Generalization

TransferSloganWit and HumorRewardsName-CallingBig LieScapegoat

BandwagonIntended to make you feel left out if

you don’t buy the product.

Invites you to join the crowd…Everybody’s doing it!

TestimonialCelebrities endorse products by

using or making positive comments about a product.

Intended to make you want to be like your favorite musician, actor, or athlete.

Snob AppealAims to flatter you and make you feel

important/cool. “Avant Garde” ahead of the times.

Insinuates that the product is better than other products.

“The Ultimate Driving Machine!”

Plain FolksNormal/everyday people use practical

products.

Intended to make you feel comfortable and like the company is your friend.

“Like a good neighbor…”

PatriotismIntended to make you feel like you

will display love for your country or financially help your country.

“…built American tough!”

Evidence ClaimsFacts and Figures– statistics prove

superiority.

Hidden Fears– suggests you are safe from danger.

Glittering Generalizations

Intended to give you hope and suggests the product works every time.

“Glittering” because the products are falsely attractive.

TransferPositive feelings or desires are

connected to the product. Insinuates that you will have:

Love/PopularityFameBeautyWealthPower

SloganIntended to be catchy, clever, and

easy to remember.

Used repeatedly to promote sales.

Trust Sleepy’s for the “Rest’”of your life!

Name CallingIntended to damage or smear an

opponent.

Intended to give you an uneasy feeling about an opponent.

Big LieProvides you with an outrageous

falsehood, but it captures your attention because it’s so outrageous.

Convinces you into believing and buying it.

ScapegoatIntended to make you feel bad by

focusing on your emotions.

Wins you over with sympathy.

Engaging TechniquesWit and Humor– diverts the audience

and gives a reason to laugh often through the use of clever visuals or language.

Rewards– bonus awarded to consumer for purchase. (Toys, gimmicks, rebates, free payment)

Buyers BewareBe a conscientious consumer!

Know the game and don’t fall for tricks!

Make an informed decision!

Advertising PosterUse magazine ads to locate an

example of each advertising technique we learned about in class.

In cooperative groups, create a collage about the advertising techniques you used. Identify the techniques used in the ads.