WHAT IS A WHAT IS A MOBILITY MOBILITY

MANAGEMENT MANAGEMENT CENTER?CENTER?

HOW WOULD IT HOW WOULD IT FUNCTION?FUNCTION?

MOBILITY MANAGEMENT MOBILITY MANAGEMENT CENTERCENTER

• IT IS A CENTER SERVING THE GENERAL IT IS A CENTER SERVING THE GENERAL PUBLIC THAT RESPONDS TO AND PUBLIC THAT RESPONDS TO AND INFLUENCES THE DEMANDS OF THE INFLUENCES THE DEMANDS OF THE MARKET BY UNDERTAKING ACTIONS MARKET BY UNDERTAKING ACTIONS AND SUPPORTIVE STRATEGIES, AND SUPPORTIVE STRATEGIES, DIRECTLY OR IN COLLABORATIONWITH DIRECTLY OR IN COLLABORATIONWITH OTHERS TO PROVIDE A FULL RANGE OF OTHERS TO PROVIDE A FULL RANGE OF OPTIONS FOR TRAVEL. THE CENTER OPTIONS FOR TRAVEL. THE CENTER WOULD CONCEPTUALIZE, PLAN, WOULD CONCEPTUALIZE, PLAN, DEVELOP, AND OPERATE THOSE DEVELOP, AND OPERATE THOSE PROGRAMS THAT MAKE TRAVEL PROGRAMS THAT MAKE TRAVEL OPTIONS MORE ATTRACTIVE.OPTIONS MORE ATTRACTIVE.

MOBILITY MANAGEMENT MOBILITY MANAGEMENT CENTER FUNCTIONSCENTER FUNCTIONS

• 1.) Provide mobility services using traditional 1.) Provide mobility services using traditional & nontraditional transit services.& nontraditional transit services.

• 2.) Utilize technologies that make transit easy 2.) Utilize technologies that make transit easy and convenient to use.and convenient to use.

• 3.) Provide information on all modes & 3.) Provide information on all modes & ridesharing opportunities.ridesharing opportunities.

• 4.)Treat the customer as an obsession by 4.)Treat the customer as an obsession by coordinating their needs with appropriate coordinating their needs with appropriate resources.resources.

• 5.) Influence transit friendly land use 5.) Influence transit friendly land use development through the building of development through the building of community partnerships.community partnerships.

1.) TRADITIONAL & 1.) TRADITIONAL & NONTRADITIONAL NONTRADITIONAL

TRANSITTRANSIT• TRADITIONALTRADITIONAL• RailRail• Fixed-RouteFixed-Route• ShuttlesShuttles• Route/Point Route/Point

DeviationDeviation• Demand Demand

ResponsiveResponsive• FeedersFeeders• TaxiTaxi

• NONTRADITIONALNONTRADITIONAL• Carpool/VanpoolCarpool/Vanpool• Service RouteService Route• JitneyJitney• Volunteer DriverVolunteer Driver• Flex CarFlex Car• Guaranteed Ride Guaranteed Ride

HomeHome• Travel TrainingTravel Training• Faith-Based RourcesFaith-Based Rources

2.) TECHNOLOGIES2.) TECHNOLOGIES

• Rideshare MatchingRideshare Matching• Integrated BillingIntegrated Billing• Electronic Fare Electronic Fare

PaymentPayment• Automatic Automatic

Passenger CountingPassenger Counting• Automatic Vehicle Automatic Vehicle

LocationLocation• Mobile Data Mobile Data

TerminalsTerminals• Traveler InformationTraveler Information

• Hybrid-Hybrid-Cards( contact & Cards( contact & proximity)proximity)

• Computer aided Computer aided DispatchDispatch

• Audible EnunciatorsAudible Enunciators• Transit Stops Transit Stops

w/automated infow/automated info• Internet WebsitesInternet Websites• Interactive Voice Interactive Voice

RecognitionRecognition

3.) MODAL INFORMATION 3.) MODAL INFORMATION SHARINGSHARING

• ONE CALL DOES IT ALLONE CALL DOES IT ALL• INFORMATION ON ALL MODES & INFORMATION ON ALL MODES &

PROVIDERSPROVIDERS• TRIP PLANNING KIOSKSTRIP PLANNING KIOSKS• JOINT PROGRAMS WITH PRIVATE JOINT PROGRAMS WITH PRIVATE

PROVIDERSPROVIDERS• AGREEMENTS WITH RIDESHARING AGREEMENTS WITH RIDESHARING

AGENCIES FOR TRIP PLANNINGAGENCIES FOR TRIP PLANNING

4.) OBSESSION WITH THE 4.) OBSESSION WITH THE CUSTOMERCUSTOMER

• Determine what specific characteristics of the Determine what specific characteristics of the travel experience are of the greatest travel experience are of the greatest importanceimportance

• Collect data regularly on those factors Collect data regularly on those factors through a combination of customer surveys & through a combination of customer surveys & independent evaluationindependent evaluation

• Utilize information systems that can Utilize information systems that can continuously track changes in performance at continuously track changes in performance at a level that allows meaningful change to a level that allows meaningful change to occuroccur

• Administer performance based incentives and Administer performance based incentives and disincentivesdisincentives

5.) TRANSIT FRIENDLY 5.) TRANSIT FRIENDLY COMMUNITY BUILDINGCOMMUNITY BUILDING

• Transit Management Transit Management AssociationsAssociations

• Intermodal Facility Intermodal Facility SitingSiting

• Commuter Check Commuter Check PassPass

• Chamber of Chamber of CommerceCommerce

• Guaranteed Ride Guaranteed Ride HomeHome

• Medicaid Transit PassMedicaid Transit Pass• Telecomuting CentersTelecomuting Centers• Metro-Checks Metro-Checks

(vouchers for fares)(vouchers for fares)• Transit Info Transit Info

Integration Into Integration Into Traffic Management Traffic Management CentersCenters

• Transit Villages in Transit Villages in Joint VenturesJoint Ventures

FUNDAMENTAL CHANGE FUNDAMENTAL CHANGE IS NECESSARY!IS NECESSARY!

• MISSION SHIFTMISSION SHIFT• CUSTOMER ORIENTATIONCUSTOMER ORIENTATION• COLLABORATION AND COLLABORATION AND

INTEGRATIONINTEGRATION• INFORMATION TECHNOLOGYINFORMATION TECHNOLOGY• ORGANIZATIONAL STRUCTUREORGANIZATIONAL STRUCTURE

TCRP 21- Strategies to Assist Local TCRP 21- Strategies to Assist Local Transportation Agencies in Becoming Transportation Agencies in Becoming

Mobility ManagersMobility Managers RECOMMENDATIONSRECOMMENDATIONS

• Develop a cohesive internal vision and Develop a cohesive internal vision and missionmission

• Ensure that staff have an understanding Ensure that staff have an understanding of mobility management techniques and of mobility management techniques and why mobility management is so importantwhy mobility management is so important

• Attract and support good personnel Attract and support good personnel through management training and through management training and teamwork and providing opportunities for teamwork and providing opportunities for creativity and leadership in the industrycreativity and leadership in the industry

TCRP 21 TCRP 21 RECOMMENDATIONSRECOMMENDATIONS

• Redefine roles and responsibilities on Redefine roles and responsibilities on the basis of customer’s needs instead the basis of customer’s needs instead of modes of operationof modes of operation

• Establish marketing, planning and Establish marketing, planning and service review processes that are service review processes that are market drivenmarket driven

• Encourage staff to actively look for Encourage staff to actively look for opportunities instead of only reacting opportunities instead of only reacting to problemsto problems

SOME ISSUES IN THE SOME ISSUES IN THE DEVELOPMENT OF MMCsDEVELOPMENT OF MMCs

• APPROPRIATE FUNDINGAPPROPRIATE FUNDING• RECRUITMENT OF QUALIFIED PEOPLERECRUITMENT OF QUALIFIED PEOPLE• COMMITMENT TO OPERATIONAL DATA COMMITMENT TO OPERATIONAL DATA

QUALITYQUALITY• UNDERSTANDING THE MARKETUNDERSTANDING THE MARKET• CREATING THE APPROPRIATE VISIONCREATING THE APPROPRIATE VISION• MONITORING SERVICE DELIVERYMONITORING SERVICE DELIVERY• PARTNERING WITH THE COMMUNITYPARTNERING WITH THE COMMUNITY• FLEXIBILITY IN CONTRACTINGFLEXIBILITY IN CONTRACTING