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What is BBA?

Bachelor of Business Administration, or BBA, is a three-year fulltime course that is designed to give rise to future

professionals, rather than mere degree holders. This course keeps in mind the needs of the industry where thestudents would ultimately find employment, and, therefore, has a completely different approach to learning.

The Bachelor of Business Administration (BBA) is a bachelor's degree in business studies. In most universities,

the degree is conferred upon a student after four years of full-time study (120 credit hours) in one or more areasof business concentrations. The BBA program usually includes general business courses and advanced courses for

specific concentrations.

Scope of BBA

The BBA program aims at developing a student's intellectual ability, executive personality and managerial skills

through an appropriate blending of business and general education. The program assists the student in

understanding and developing the unique leadership qualities required for successfully managing business

functions, an organizational unit or an enterprise. The specific objectives of the program are to:

- produce up-to-date, assertive and effective executives for business and other organizations, and

- prepare students for higher studies in business at home and abroad.

While this course provides an overview of business management in a nutshell, it doesn't offer much scope by itself,

unless you follow it up with a good MBA. After which you will start off as an executive or assistant manager in any

of the business organisations, manufacturing companies, export or trading houses, financial concerns, banks,

NGOs, PSUs or multinational corporations. In the private sector, promotions are essentially based on your

efficiency and enterprise, while in the public sector, seniority is the determining factor. Needless to say, the kind of

job you will get and the salary you will be offered will to a large extent depend on the reputation of the B-school

you graduate from.

The BBA program prepares students for executive career in business and other organizations. The BBA degree is

many a times referred to as the golden passport, since it gives its holder an edge in the job market by opening

more doors of opportunity. The degree helps the graduate to fulfill potential for high earnings, increased

responsibility, and greater personal development. The present decade has been labelled as the era of business,

business administration and business graduates.

The BBA program serves the needs of the bright young persons who have completed twelve years of education in

high school and college and are looking for a career education in business or profession. They come from varied

educational backgrounds-arts, science, commerce, engineering etc. and from different educational system like

HSC, Senior Cambridge, Professional Diploma, etc. These students have excellent academic record, high potential

for success and strong motivation for achievement. They are a selected few out of many

candidates carefully screened through a selection process

Why is BBA better than any other conventional degree?

A professional course: BBA goes beyond bookish knowledge. Instead, it sharpensyour managerial

skills through presentations, case studies, industry visits, guest lectures by professionals, etc. that helpyou deal with real-life situations better.Best colleges, better prospects: There are quite a few reputed BBA colleges in Delhi & NCR with atotal intake of around 1500 seats. You can even apply to Symbiosis (Pune). Passing out from one of

these institutes will create a foundation for pursuing a PG program an MBA.A structured syllabus: Almost 70% of the subjects taught in the BBA course, be it areas ofmanagement like marketing, finance, systems or human resource management, is similar to that in the

MBA program. Theoretical concepts learnt in the classroom are supported by practical experience in theform of projects, presentations, industrial visits and summer placements, thereby making the course a

complete learning experience.

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An edge over other undergraduate courses: The limited number of seats in the BBA

collegesmeansthatonly the best students get selected. They are then trained by some of the finestfaculty members. Add to this, the guest lectures delivered by industry experts, and you know that BBA

graduates have a definite edge over others.Program content

BBA programs expose students to a variety of "core subjects", and, as

above, allow students to specialize in a specific academic area;compare MBA Program content.The core usually comprises: accounting, businesslaw and ethics, economics, finance, management information

systems, marketing,operations management, organizational behavior and

management, operations research, and strategic management.

The Bachelor of Business Administration program allows students tospecialize in a specific academic area including:

Accounting Entrepreneurship Finance Management Management information systems Marketing Supply chain management

What after BBA?

The obvious choice after BBA is opting for postgraduation an MBA. Having a prior knowledge of different aspects

of management, BBA graduates often find it easier to crack MBA entrance exams, as compared to commerce

graduates. After completing your BBA program, you also have the option of joining as a Management

Trainee/Executive Trainee in any of the following sectors:

Banking, Consultancy, Finance, e.g.: Citibank, HSBC, etc.

FMCG and Consumer Durable companies, e.g.: HUL, P&G, Marico, etc.

IT companies, e.g.: Infosys, Wipro, Microsoft, Compaq, etc.

Advertising agencies, e.g.: JWT, Lintas, Mudra, O & M, Leo Burnett, etc.