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PIONEERING MARINE CONSERVATION
Registered Charity number: 1137772
What Sets Bite-Back Apart
- Bite-Back is about spirit, passion and determination
- Self expression and empowerment
- Community and pride
- Fun
- Integrity and ‘doing the right thing’
- Creative and intelligent solutions
- Celebrating /protecting the oceans
- Engaging campaigns for everyone
- Measurable results
Bite-Back In Numbers
- Worldwide supporters = 13,000
- Facebook friends = 2,600
- Unique web visitors a month = 2,300
- Web sites linking to Bite-Back = 212
- Weeks at No.1 for a Google.com search * = 360
- Scuba specific magazine articles = 40
- National newspaper articles = 11
- E-communications to database per year = 5
- Full-time staff = 1
* Google search for “shark conservation”
Bite-Back Supporters
- ABC1
- 48% male
- 52% female
- Aged between 23-55 (university educated)
- 73% located in UK /12% located in USA
- 15% located across Australia, Canada, France, Germany, Denmark*
- 84% recreational water uses / scuba divers
- 12% environmentally aware consumers / foodies
* in descending order of web visits
Bite-Back Partners - London Dive Chamber - Seven Tenths Dive wear - The Underwater Channel - O’ Three - Cameras Underwater - Scubazoo - Chokolit
What We’ve Been Up To
Creating News
Creating News
Bite-Back Victories
- ASDA has removed shark, swordfish and marlin - Morrisons has stopped selling swordfish - Sainsbury’s has halted the sale of swordfish and marlin - Somerfield has removed monkfish from stores - Tesco has stopped selling swordfish and marlin - Waitrose has ended the sale of swordfish - Holland & Barratt has dropped shark cartilage capsules - Hakkasan has removed shark fin soup from its menu - Wagamama has ended the sale of shark steak - Restaurants in Chinatown have removed shark fin soup - Celebrity chef, Rick Stein, has ended the sale of shark
Bite-Back’s Four Point Focus
- Halting the trade and consumption of threatened species
- Promoting sustainable fishing
- Protecting ocean habitats
- Inspiring worldwide respect for the marine environment
Long Term Ambitions
- A UK ban on retail opportunities for shark products
- A nationwide end to the sale of threatened fish species
- A retailer-led agenda to promote sustainable fishing
- A marine conservation programme added to the national curriculum
- A measurable shift in public awareness of marine conservation issues
- An end to oceanic pollution from industrial and domestic users
- An introduction of artificial reefs to previously destroyed habitats
What We’ve Got Coming Up
PARTNERSHIP PROGRAMME
Delivering The Promise
- Communicate news & offers
- Increased online, event and print branding
- Joint branded PR communications and events
- New opportunity to communicate green credentials
- Be the first … association with an innovative group
- Stunts, giveaways, projects, events, celebrity access
Summary
- More established than ever
- Making marine conservation engaging / inspirational
- Now full time commitment
- Exciting and creative programmes and projects
- Increased business and brand opportunities
- Synergistic partnership that pays for itself!