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Economic Development
Basics
What We Do
City/County’s Most Important Job
• Do a good job of delivering services
– Clean and Safe are the basis for everything
– Reliable Water, Sewer, and Streets
– Code Enforcement
– Parks, Libraries, and Quality of Life
• No amount of economic development can erase a bad impression
• Dissatisfied existing customers (residents or businesses) will drive away new ones
EDC’s Most Important Job 1) Determine your Economic Development Program
Design – Understand The Community/County
– Conduct Research And Analyze Local Data & Information • Demographic and economic data Assessment
• Workforce Assessment
• Land Uses
• Business Environment
– Know The Stakeholders And The Roles And Responsibilities Of Parties Involved
– Identify And Implement Programs An Services To Address Local Business And Community Needs
EDC’s Most Important Job
2) Do a good job delivering it
• Set a regular annual process for evaluation
• Measure your progress
• Be accountable for the results
3) Communicate findings /information to decision
makers
• Reliable data and information to make good
decisions
4) Communicate findings to business and community
members
• Assist small businesses and entrepreneurs
5) Make program changes to keep the results on-
target
Balancing the Elements Economic Development Emphasis
Business Retention
Marketing & Recruitment
Small BusinessDevelopment
Community Dev
Business Retention • Practices and policies aimed at keeping existing
businesses healthy and in town
• 70% of growth in jobs and investment comes from
existing businesses
• Losing a prospect won’t change your community… but
losing a business will.
• Retention means contacting and following up
Why Engage in Retention?
• Pros
– Success is much more likely than with
attraction
– Usually less expensive than attraction
• Cons
– Takes commitment: hard to do well and
consistently
– Not as exciting to the general public as
recruitment
Contacting Businesses
• Decide which businesses are critical
• Develop a process to contact businesses
• Draft a questionnaire to collect information
• Implement the process and collect the information
• Record the results
Following Up
• Review results for red flags or requests for service
• Follow up requests for service or red flags by
referring to outside agency or by offering direct
assistance
• Follow up on general responses with policy or
service changes as appropriate
Community Marketing
• Marketing is telling your community’s story –a
message about your community
• It is critical that your community frame the
message about itself, or others
will frame it for you
• Marketing means framing the
message and then communicating it
Why Engage in Marketing?
• Pros
– Potential to attract new businesses and
residents
– Increases community morale
• Cons
– Time-consuming and expensive
– Hard to evaluate
Framing the Message • Know your community
– What makes Zapata (and countywide) different and distinct?
– Competitive advantages (and disadvantages)
• Target your customer – Specific industry, business, resident
• Diversify your economic base
• Uniquely suited to capitalize on your assets
– Get to know your target customer
• Craft a message that matters to the customer
Sending the Message • Again, depends on the customer
• Advertising is expensive, so – Be creative
– Be consistent
– Evaluate what you’re doing
• Tools Include – Web based
– Printed pieces
– Trade shows
– Partnerships
Business Recruitment
• Bringing new industries – and jobs and
investment – into a community
• Supports existing business
• Recruitment
means developing
leads and
responding to
leads
Why Engage in Recruitment?
• Pros
– New dollars into the community
– Increases local sense of success
• Cons
– Costly in time and money
– Few successes
Developing Leads • Target customer from marketing process
– Specific industries
– Specific businesses
• Get to know industries to identify likely prospects – Trade shows
– Site selectors
– Publications
• Receive leads from developers, State, etc.
Responding to Leads • Get to know the prospect
• Send the message about your community
• Host a site visit
• Negotiate incentives – Have existing policy: what you’re willing to offer
– Have process in place for case-by-case evaluation
• Execute a performance agreement
Small Business Development • Small businesses have special needs
– Finance
– Production
– Marketing
• One person is unlikely to have all
skills needed to maximize business potential
• SBD means connecting people with resources
Why Engage in Small Business
Development? • Pros
– Small businesses are more likely to be successful if they have access to resources
– Overall, success rate among small businesses is low
• Cons
– Small business assistance requires a high degree of expertise
– Entrepreneurs often do not want advice
Connecting Small Businesses
with Resources • Get very familiar with the expert resources
available through outside agencies
• Develop communication pathways
– from you to businesses
– between businesses and each other
• Establish a location where small businesses can receive counseling in your town
• Share success stories
Community Development
• Other Groups involved in Economic
Development
• Housing Development
• Social Services
• Advocates
• Support Services
• Civic Organizations & Churches
Why Engage in Community
Development? • Communicate and advocate effectively for
what the local community wants in economic development.
• Provide important services like screening, counseling and support services for community participants like job training
• Better able to Involve local community micro businesses, or residents who want to open a new business or expand
• Involve and attract foundation or federal government investment in local areas economic development efforts
Why Engage in Community
Development • Public Support for programs and projects
• Build the local capacity of community
leaders to implement
• Pride in Place
• Public Participation in policy decisions
• Feedback and input from all perspectives
Economic Development Policies • Overall Economic Development Policies
– Budget
– Organizational Structure
– Mix of Marketing, Recruitment, Retention, Small Business Development, Workforce Development, Community Development, or Other Initiatives
• Marketing Policies – Method of Framing the County’s Marketing Message
• Retention Policies – Which Businesses to Target
Cont-Economic Development
Policies • Recruitment Policies
– Method of Prospecting
– Whether to Offer Incentives
– What Type of Incentives to Offer
– Process for Case-by-Case Evaluation of Incentives
• Small Business Development Policies
– Whether to Offer Direct Assistance
– What Type Of Assistance To Offer
– Process for Referrals and Cooperative Agreements With Partners
Zapata Economic Development
Corporation Team
Peggy Umphres Moffett President
Chief Executive Officer
Maricia Perez Rodriguez Analyst/Chief Administrative Officer
Victor J. Gonzalez GIS Administrator/Chief Operating Officer
ZEDC Contact Information
1301 N US Hwy 83
(Located at corner of Hwy 83/FM
496)
PO Box 549
Zapata, TX 78076
(956) 765-1113
What is GIS?
Geographic Information Systems
What is geography?
Definition: “Writing or describing the world”.
Modern geography is much more than just describing the world as having static features that don’t change, it is about observing the world and our environment outside of our buildings and offices, documenting and sharing geographic information and sometimes investigating it and solving problems.
Let’s look first at geography…
So What is GIS?
• “Geographic Information Systems (GIS) is a set of computer-based systems for managing geographic data and using these data to solve problems”
• It is a Data management system using maps to display information for making intelligent decisions. GIS enables this by allowing the person reading a map to select data necessary for a specific project or task giving the person a great amount of control over what data is to be analyzed or presented visually.
• Understanding geography and its relationship to how we live is crucial to making intelligent decisions.
A geographic advantage is created enabling
users to become more productive, more aware,
and facilitating intelligent decisions.
So What is GIS? Cont.
• “GIS can be applied to nearly every field of knowledge .
(ex. Environmental Study, Demographics, Economic Development, Planning, Engineering, Archeology…)
• A good GIS program is able to process geographic data from a variety of sources and add it to a map project.
Data Sources:
– Government Agencies / Vendors
– Local / Field data collection
• GIS maps are interactive and can be used for querying or investigating
– GIS administrators on an internal network in the office
– GIS applications can be embedded for web based functionality for use by the public and commercial industries
A geographic advantage is created enabling
users to become more productive, more aware,
and facilitating intelligent decisions.
Why Do It? Benefits of using GIS in local government include the following: • Increase Efficiency and Save Money
– Quick search and analysis of data to produce accurate results, Avoid duplication of effort.
• Improve accuracy – Take the guess work out of estimating population growth, etc.
• Automate tasks – Access data without going through filing cabinets and paper maps.
• Increase Public Participation with Greater Access to Government – Provide information on services, receive feedback.
• Promote Greater Collaboration Among Public Agencies – Provide decision support.
• Explore Environmental Concerns – Access information on environmentally sensitive areas.
• Economic Development – Gives economic developers the ability to more efficiently conduct analysis, by use of visualization,
modeling, and collaboration to make informed decisions on the current market place (focusing on job
growth, development, and quality of life), and offer the same to potential developers, investors, and
decision makers.
What is GIS? “Geographic Information Systems (GIS) is
a set of computer-based systems for
managing geographic data and using
these data to solve problems”
A good GIS program is able to process
geographic data from a variety of sources
and add it to a map project.
Data Sources:
Government Agencies / Vendors
Local / Field data collection
GIS maps are interactive and can be used
for querying or investigating
Land Use Plan
Why Use GIS? • Increase efficiency
•Improve accuracy
•Automate tasks
•Promote greater
collaboration among public
agencies
•Provide decision support
•Save time
•Enhance public participation
This example shows a public
User interface that allows
users to find information
about their local government
services, infrastructure, and
facilities.
Why Use GIS?
•Explore environmental concerns
•Improve accuracy
•Automate tasks
•Provide decision support
•Manage resources
This example shows an analysis
that was performed based on
acquired GIS data related to
surface features and
environmentally sensitive areas.
The analysis shows areas of
developable lands and lands with
development constraints.
Why Use GIS? Economic Development – GIS
technology is an effective decision
making tool that gives economic
developers the ability to more efficiently
conduct analysis, by use of visualization,
modeling, and collaboration to make
informed decisions on the current market
place, and offer the same to potential
developers, investors, and decision
makers.
This is an example of a site suitability
study for potential developers. A map
similar to this can be published to
address requests from developers or
searched for through an online GIS
application.
How GIS helps…
• Business
• Environment
• College (ZTAEC)
• County / Residents
Business
• Attract New Business
– Find a good business location
– What are Zapatans buying outside of Zapata
• Retain and Grow Existing Businesses
– Better know who your customers are
– Where to find new customers
Environment • Know where the sensitive areas are,
– i.e. flood zones, historic areas, pollution cases,
endangered species
• Map monitoring & compliance data to assess
risk
• Identify land uses and industries subject to
regulation
ZTAEC
• Market and Recruit new Students
• Map Labor Demographics to develop
applicable Courses
• Identify Education Opportunity Grants
County / Residents
• Map Public Utilities – water, sewer,
electrical, etc.
• Planning, to help spend public dollars in
most efficient way
• Voting Precincts / Zoning / Tax Appraisals
Business – Leakage Report
Retail Sales Gap
$93.5 Million
Environment – Sensitive Areas
ZTAEC - Recruiting
County / Residents - Utilities
Questions?
Questions for the Audience
1. What do you want to know about your
community?
2. Why do you not shop local?
3. What are your top five frustrations or
challenges about living in Zapata / Zapata
County?
4. Would you use this?
Contact Information 1301 N US Hwy 83
(Located at corner of Hwy 83/FM 496)
Zapata, TX 78076
(956) 765-1113
www.zapatacountyedc.org
