1. SOFT LANDING SUPPORT S.M.KARUPPANCHETTY Deputy Chief Operating Officer (ASP) & Senior Manager Agri Business Incubator ICRISAT, Patancheru Andhra Pradesh INDIA 502 324

2. What is Soft landing?

It is the support given to foreign companies when they come and want to establish their business in a new country.

Some other soft landing providers are NBIA (National Business Incubation Association), EBTC (European Business & Technology Centre).

3. Soft landing Opportunities inAgri Business

Marketing of the various products and services of the company for Agriculturist in the new country

Innovative Agro Tech application, Up gradation opportunity in the new country

Business tie-ups with Agri Business ventures in New country for Business development, Supply Chain, Investment, Outsourcing etc.,

Strategic Investment in Developing country's economy by Diversification in Agri Business

Mergers & Acquisitions of Agri Business Ventures

4. Soft landing Services

Physical Office Space

Domestic market research, Test Marketing and entry assistance

Trials, Testing and customization of Products & services

Assistance regarding registration of firm, product by liaison with different govt. & municipal departments

Communication services (telephone, fax, internet)

Access to mailing and courier services

Language training

Recognition of Soft landing firms by BI Communication

Intellectual property protection assistance

Help meeting government regulations & Import/Export laws

Due Diligence on local and international firms

Facilitate Partnership

Soft landing Period 1 to 2 years

5. Benefit of Soft landingofAgri Business ventures?

Agriculturist/Farmers New Technology, Products and Services that Increases the profit ,ease of operation and provides a new opportunity

Host Institute-Opportunity on Working with Innovation, Tech Commercialization , R&D and trials, Impact on Agriculture, Revenue generation

BPDS/Business Incubator-New Clients that can fulfill the objective of BPD, Utilize the resources & generate Revenue

Country-Investment in Priority sector, Employment, Tax income reduces Forex and Increases Trade

6. Approach of Soft landing throughNAIP-BPDS

Preparation and Setting up systems-Consensus of Soft landing service with Details, tariffs, Procedures and engagement formalities, Training Staff and allocation of necessary resources

Marketing Video, Brochure, Exhibit, Publicity, Advert, Web and scouting through networks and events.

Soft landing Services Providing Services as agreed to anchor a Venture/commercialize a new technology

7. How to do Soft landing throughNAIP-BPDS ? HI Facilitate Partnership & Networks HI/Associate Due Diligence Associate Govt Regulation & others Associate IPR assistance HI/ABI-ICRISAT Recognition in Communication Associate Language training HI Access to mailing & courier services HI Communication services Associate /HI Registration & Liaison Associate /HI Market research& Test Marketing HI Physical Office Space ABI-ICRISAT/HI Marketing ABI-ICRISAT/HI Preparation & Setting up systems Role Activity 8. Financial Mechanism

Registration &Enrolment fee$ 5000/year

Actual Services Cost associated like with the services .

a. For trials and testings:-

For crops :Rs 10,800/crop/season/variety/place

Soil testing: Rs 800/test/nutrient

Pesticides: Rs 50 lakh/trial

b.Office/laboratory space cost: Rs 2500-5000/sq m/year (depending on the facilities)

c. Utilities : Electricity= Rs 9.45/unit

Water = Rs 25.99/KL

Telephone = Rs 0.85/min for STD calls,0.85/3 min ISD

Success fee

Business establishment, Development & Commercialization of tech Equity/royalty

9. THANK YOU