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What is Team Cadence Cyclery?
We are a group of cycling enthusiasts based in Dallas, TX that share a goal of
spreading the benefits of cycling through our race team and our general membership.
Our race team is a USA Cycling sanctioned team of cyclists comprised of juniors,
women and men competing in races throughout DFW, the State of Texas and across
the Southwest in Road bike, Mountain bike, Cyclocross, Gravel Grinder and Triathlon
events. We are also composed of members who do not actively compete in races, but
are cycling enthusiasts. This allows us to have a presence at rallies and social events, as
well as high-level competitions. You will see Team Cadence Cyclery kits on weekly
Road Racing Crits, Mountain Bike and Cyclocross series races and group rides
throughout the local area. Team members that have won state and national
championships since its inception in 2011. We are also working with local government
to develop an infastructure to encourage safe cycling and a healthy lifestyle within the
community (http://www.mckinneytexas.org/bikeplan/).
Why Team Cadence Cyclery?
Team Cadence Cyclery consists of a core group of well-rounded individuals who are
able to balance family, career, training, and racing. In order to stay competitive in this
extremely taxing endurance sport, athletes must consistently juggle fitness, teamwork,
health, and wellness. Team Cadence Cyclery members embody all of these things and
their results reflect that. Unlike most teams, we have regularly scheduled meetings, where
sponsors are encouraged to give clinics and presentations to educate members, so they
can be the most effective ambassadors for your company. We are also very active in
social media through our Facebook and Twitter, which have over 5,000 followers. Also,
your marketing directly connects with key demographics! With 64.3 million Americans
participating in some form of cycling, it is the second most popular activity to walking.
And, according to USA Cycling’s 2012 Report, Texas has the second largest number of
bicycle racing license holders in the country. Further, 28.4% of cyclists have a household
income of over $100,000 according to the National Sporting Goods Association. As
bicycle racers, all 100+ members of Team Cadence Cyclery are not only mentors for
recreational cyclists, they are also ambassadors for their sponsors.
Lastly, sponsoring a cycling team is inexpensive. Your company can sponsor Team
Cadence Cyclery for a minimal amount that is virtually impossible to quantify the amount
of exposure a sponsor receives from a cycling team. However, compared to traditional
means of advertising, the relative savings are tremendous. Your company name will be
visible on all team uniforms and act as rolling billboards throughout the area! Your
company name will also be aligned with several philonthropic activities in your
community lead by Team Cadence Cyclery, including working with local schools to
promote bike safety and our affiliation with Spokes for Folks
(http://www.spokesforfolks.org), which refurbishes used bicycles and donates them back
to underprivileged kids.
2016 Began another Chapter
For 2016, Team Cadence Cyclery entered it’s 2nd year with an elite Pro and Master’s
Team, presented by MINI of Plano. These teams had unprecedented success
including ending the season as the #1 ranked elite team in Texas and winning the
Texas Cup. This included having the #1 ranked rider and the team collected over 20
podiums, including wins at Tulsa Tough, Hotter’N Hell, and Texas State Crit
Championship! The elite team ended the season with an invite to race in New
Zealand at The Tour of Southlands! These represent a tremendous opportunity for
sponsors to gain additional exposure at larger events throughout the region.
https://www.facebook.com/MiniofPlanop.b.CadenceCyclery
We are fortunate to have select members of our team with experience in web
design. They developed a state-of-the-art site where team members, potential
members, fans, family, friends, and sponsors can go to get updated on event
information, team information, results, photos, current events, etc. It will also serve as
yet another avenue to increase exposure and promote the team’s sponsors through
listing on the site with hyperlinks to your website. The web address is
http://www.cadencecycleryteam.com/
Our current membership is at over 170 and
continues to grow. Team Cadence Cyclery is
on path to grow active membership at a rate
of 25% through 2016. We plan to conduct
monthly bicycle advocacy events, which will
help educate and promote safe cycling in the
metroplex. Our goals also include becoming
more active with junior cyclists, as well as
sponsoring the new High School Mountain Bike
League (http://www.texasmtb.org/).
Bike the Bricks and The Collin Classic
Team Cadence Cyclery will be participating in a USA Cycling Sanctioned race that
attracts some of the best talent in the state and is held in the historic downtown
McKinney. Cadence Cyclery is located in the downtown area and will host an event
with live music, raffles, and sales in conjunction with the Bike the Bricks race. Each
year, thousands of racers and spectators descend on McKinney to take part in the
most spectator friendly form of bike racing: Criteriums. Our Team uses this race not only
to give back to the sport, but also as one of the many outlets for sponsorship exposure.
In the weeks and months leading up to the event, the team strategically promotes the
event and supporting sponsors via social media, race forums, flyers, announcements,
and email blasts. Sponsor donated “primes” are announced and battled for on race
day. Also, on race day, the sponsors’ banners are strategically placed at high visibility
locations and Cadence Cyclery. This is one of many races and rallies that Team
Cadence Cyclery participates in Elite, Women’s, Men’s and Junior races. As a team
sponsor, you will be allowed access to many of these events and have the ability to
promote your business.
The Collin Classic is another McKinney based event that we will sponsor in 2017. Our
team provided labor and ran a rest stop on the route. Additionally, we leveraged
Cadence Cyclery’s relationship with Giant Bicycles to auction off a $12,000 Giant
Propel, with all proceeds going to a local charity. This event will play host to over 3,000
participants and offer another opportunity for Team Cadence Cyclery sponsors to
promote their products or services.
We will also help promote the Gears and Beers cyclocross event again on November
6th in McKinney, TX.
Here is a link to some of the races and rallies:
http://www.usacycling.org/events/index.php?state=TX
http://www.greaterdallasbicyclists.com/activities/rallies.html
As our team continues to grow, so does Cadence Cyclery
(http://cadencecyclery.com). We have recently added a 3rd
location(http://www.giant-lakeside.com/en-US/) that is the 1st Giant concept store in
Texas located in Flower Mound, TX. Becoming a team sponsor allows you access to
the shop activities, as well as the team events. We currently have a Giant/Liv Bicycles
ambassador on staff. This position focuses on events geared toward women in cycling
and growing this demographic. Team Cadence Cyclery members benefit from
everyday store discounts and promotional discounts with top brand manufacturer’s
(Giro, Easton, Oakley to name a few) along with once a year promotional discounts on
bicycles. Cadence Cyclery Sprinter Van, Tents and Mechanics provide sponsorship
and support to many local and national cycling events. To encourage Sponsor
employees to live an active lifestyle, Cadence Cyclery offers discounts for sponsor’s
employees.
Picture of Cadence Van and Tents
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