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What Is the Personal Injury Business Development Program?

What Does It Do?

Why Do I Need It?

What Differentiates It From Everything Else?

What is Zeusclaim?

What is the Injury Model 1191M Exam?

What Is The 99445 Exam?

• WhyDoAttorneysReferMoreToACertifiedZeusclaimInjuryModelDoctorOverOthers?

• Who Is Accident Works Of America (www.accidentworks) And Why Do Their Providers Get More P.I. Business?

• How Does Zeuscliam Counter Colossus And Win The Greater Weight Of The Evidence Challenges?

• WhoShouldAttendTheDiscoveryDayandCEUCertificationCourse?

Accident Works of America owns and trains medical-legal providers in the Zeusclaim Injury P.I. Model and is accredited to provide both Continuing Legal and Chiropractic Education Credits.

Zuesclaim system users operate at “BEST PRACTICE” exhibiting high levels of core competence using the “Injury Model” exam VS the 99203-04 E&M Medicare model, to exchange complex data and input added valuation into a Colossus claim. (Not taught at schools).

Zeusclaim is built with “Semantic Computing Haptic Logic” or things that think” with an automatic “DSS” Decision Support System to make hundreds of medical determinations to math Colossus that the human mind cannot process alone.

AWA & Zeusclaim users rate high on their medical-legal communities perceptual map with an enhanced conceptual analysis to increase overall respect and generate consistent, predictable attorney referrals.

Register To Attend And Learn More At www.Accidentworks.Com

Zeusclaim is presented on a first come basis with protected territories.

In his book, “The E-Myth Chiropractor”, author Michael Gerber says:

Something is seriously wrong. Education doesn’t go far enough, deep enough or broad enough.

You don’t learn how to relate to the enterprise or business of chiropractic – only the practice of chiropractic. For the chiropractor to free oneself, they would first have to admit their vulnerability that schools did not teach them enough to operate a “Business” and GROW IT.

Dr. Frank Liberti agrees and says:

We have perfected and are the only ones who teach a proven, turn-key business proprietary business development system that transforms a chiropractic practice into a personal injury business enterprise and consistently and predictably GROWS IT in major demographic locations.

The One Thing Your New Business Is Intended To Do Is Distinguish Your Chiropractic Practice From All Others!

Definitions:

PERSONAL INJURY BUSINESS DEVELOPMENT: The discipline required to achieve predictable growth through the acquisition of consistent, net new personal injury patients, profitsandthemanagementofattorneyreferrals.

DISCIPLINE: Meaning the serious study of business development with both business and medical-legal expert core competence, unique value propositions (UVP) and using the discipline every day.

This is a “Personal Injury Business Development Program” not to be confused with a seminar in personal injury. While collision & compression coefficients, accident reconstruction, or certifications in MRI’s, etc are applauded, they do little to nothing to substantially grow your P.I business or significantly generate increased income.

Business Development Is The Engine Of Your Business

The Personal Injury Business Development Program is The ENGINE Of The personal injury Business. Cranking away, supporting the growth of new business, implementing our intellectual business development tools & branding systems with core competencies in the 1191M high level Injury Model exam and ZEUS – our proprietary intellectual personal injury platform. You will be able to counter Colossus, eliminate varying adjuster and IME disputes

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View Syllabusand enhance settlement valuation to create opportunities to engage new business. You will gain overall respect in your medical-legal community, command attorney referrals, enhance existing, make and manage new attorney relationships, acquire new net P.I. patients and profits and go to work “on” your business, not just “in” your practice.

In his book, “The E-Myth Chiropractor”, author Michael Gerber says:

The problem with most chiropractic practices is that the entrepreneur is completely absent – and so is the vision. Chiropractors must learn the difference between; The Work of a Business VS the Business of Work.

Gerber Points Out The One Thing Which Is Certain:

To close the gap between where your practice is now and where you want your business to be - one thing is certain:

The E-Myth philosophy says that the key to transforming your practice into a successful enterprise is knowing how to transform yourself from successful chiropractic practice technician into a successful;

• Entrepreneur

• Manager

• Businessman

Gerber’s E-Myth Continued:

To do that your practice must be re-designed so that it becomes a “Business” and operates like a franchise system producing predictable, consistent results and doing the same things that work every single time without you doing all the work.

You Must Learn To Conduct Your Business In A Truly Innovative And Independent Way.

70% of all businesses are franchises. If you truly want to be successful, you must either be a franchise or operate like one.

The Personal Injury Business Development Program is a proven turn-key system based on three (3) franchise methods of operations you can’t acquire anywhere else as explained herein to transform your

practice into a business.

Personal Injury is a serious business. Non-medical licensed entrepreneurs will spend 500 thousand dollars for food franchise to earn 80K to 110K annual net! You have a license to

earn hundreds of thousands more income in personal injury than you have ever imagined, that can accomplish by converting your practice into a business and operating like a franchise. That is what the Personal Injury Business Development Program does!

You will still own your own business and be in business for yourself, but NOT by yourself!

Listen to what else Gerber says about us Chiropractors.

Gerber Further States:

You must transform your practice into a true business that can become a true enterprise. You must create a practice/business/enterprise that can produce income, profit, flow and equity better than any other chiropractors’ practice can!

THE KEY TO TRANSFORMING YOUR PRACTICE – AND YOUR LIFE –

IS TO GRASP THE PROFOUND DIFFERENCE BETWEEN GOING TO WORK “IN” YOUR PRACTICE AND GOING TO

WORK “ON” YOU’RE BUSINESSYou have to work “ON” your business and not just “IN” your practice.

By practicing chiropractic as you have been taught, you’ve abandoned any chance to transform into a business.

You must build it. Build it into a business. Build it right, build it solid and make it secure enough to thrive regardless of the economy.

In Conclusion Gerber Suggests:

Hire The People To Do The Work That You Don’t Do, Don’t Know How To Do Or Don’t Care To Do!

The Accident Works Of America Personal Injury Business Development Program Is The Strategy Through Which You Become Branded In Your P.I. Medical-Legal Market, Not As A Chiropractor But As A Business Enterprise.

Accident Works Of America Says:

It is the new business of personal injury we are creating with its own specific purpose to serve accident victims and plaintiff’s attorneys and a vision to pursue in a process through which you will turn that vision into a reality and the way money will be used to realize your vision.

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View SyllabusIn The P.I. Marketplace ACCIDENT WORKS OF AMERICA develops market strengths for its user’s through its;

• Core Competencies - 1191M

• Intellectual Properties

• Proprietary Materials

• UVP

• Zeusclaim Injury Model System

• Co-Operative Relationships

• Accreditation With The Bar Association

• Advertising

• Promotion

• Public Awareness

• Public Relations

• Toma And

• Branding Acceptance

The Personal Injury Business Development Program Is Essentially The Operations For Doing The Work Of The Business.

The Accident Works Of America Program Is A Completion Plan That Includes The Following 5 Business Plan Benchmarks achieved Through The Creation of a 3 Division Operation which you will see and learn at this event.

• Financial Benchmarks – (Net new patients, referrals and profits)

• Emotional Benchmarks – (The impact your Accident Works Of America personal Injury business will have on everyone who comes into contact with it).

• Performance Benchmarks – (Exhibiting the Core Competence and UVP that no one else has).

• Patient and Attorney Benchmarks - (Why do they come to you? What do you do that no one else does?).

• Employee Benchmarks – (How do you create a learning center within your business that will teach your people the skills they can’t learn anywhere else? How do you grow people and find ones that want to grow with you?)

The Big Picture

You are still in business for yourself but not by yourself. All the subjects we are mentioning here – management, planning, clinical core competence, marketing & branding, money and so on –are for one thing stated earlier and worth repeating:

The One Thing Your New Business Is Intended To Do Is Distinguish Your Chiropractic Practice From All Others!

Gerber Tells Us That;

As complexity increases, as work expands beyond our abilities, as money becomes more elusive, as insurance become more hostile, many chiropractors are losing out to competitors and living under the strain.

Gerber’s solution:

You have to have a system. You have to have a unique way of doing business that you can duplicate and teach to your people, that you can now manage fully and replicate faithfully just like McDonalds.

Michael Gerber Reminds Us That;

Most chiropractors are not entrepreneurs or true business people.

Gerber further states:

Most chiropractors are technicians suffering from entrepreneurial seizures, rather than how to get it done through other people using innovative systems to produce consistent results. You can’t expect your practice to stand still. You can’t expect your practice to stay small.

A practice that stays small and depends on you to do everything isn’t a practice – it’s a job!

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View SyllabusGerber encourages us by saying that;

Your business must be allowed to grow, to flourish to change, to become more of what it is!

Gerber further recommends to us;

Let your business match your vision.

The Accident Works Of America Personal Injury Business Development Program is an enterprise that works APART from you instead of BECAUSE of you. The Accident Works Of America program is a turnkey system, a solution that really works.

The program works on business development with business, not practice language that focuses on the demographics of personal injury and which injured patients and attorneys will seek you over competitors and the plan includes projections for return on investment and return on equity.

This special way of practicing personal injury with your enhanced core competence, UVP, business development, marketing and branding strategy is here to replicate, market, distribute and produce revenue.

The Winning Business Development Blueprint 3 Essentials To Convert The Practice Into Spectacular Business Results

1) DEVELOPMENT OF A UNIQUE VALUE PROPOSITION (UVP)

What Sets You Apart From The Competition?

Your UVP (unique value proposition) is literally the unique advantage that distinguishes your personal injury business from everyone else’s.

• First, you must be able to make a bold value propositional statement to your prospective consumers (attorneys and patients) that tells them exactly the superior value/benefits they get if they use you.

• Secondly, a UVP should not be easily replicated or imitated by competitors. It should be rare; it should be something not found in a competitor.

• Lastly, your unique values and benefits must be so strong and desirable, that it compels consumers to shift brands and use you over your competitors.

Without A Unique Value Proposition, You Cannot Build A Consistent And Effective Advertising, Marketing, Public Relations Or Branding Campaign.

2) CORE COMPETENCE

What Problems Do You Solve In Personal Injury Claims That Others Don’t?

Core competency is a relatively new management theory, originating in HARVARD business teachings as: “The Core Competence Of The Corporation.”

ACCIDENT WORKS OF AMERICA recognizes that your personal injury “Business” must focus on its core competencies to establish a larger footprint in the medical-legal community based on enhanced solid reputation and increased brand recognition that others don’t have.

Core competencies in personal injury are the resources, strategic advantages, combination of pooled knowledge and technical capacities that distinguishes your clinical and medical-legal skills apart from others.

It gives attorneys what is needed and wanted and solves common litigation problems that commonly accompany injury claims as: disputes, denials, discounted claim valuations and varying opinions from insurers, adjusters and IME’s.

Leveraging Core Competencies Provides The Best Chance For Your Personal Injury Business To Have Continued Growth And Survival.

3) BRANDING

What Effective Brand Strategy Gives You A Major Edge In The Increasingly Competitive Personal Injury Market?

A “BRAND” is the set of perceptions people have that distinguishes your personal injury business from your rivals.

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View SyllabusBranding is the process of giving a meaning to your specific core competencies and creating and shaping a UVP brand in consumers’ minds. In today’s oversaturated personal injury world of too much choice, the competition for attention is fierce. Most personal injury physician’s services appear similar on surface inspection making it hard to convince consumers to try, buy and re-buy.

Yet, in spite of the odds, you must inspire by passion and emotion, the type of referral loyalty that is triggered by one main thing—branding. Accident Works creates a carefully curated emotional expression of your value reflected to create Top Of Mind Awareness (TOMA) that lives in people’s hearts and minds.

Branding is the set of actions taken to cultivate your brand. When done right, branding becomes a beautiful symphony of design, language and experience, all combining to cultivate a very specific feeling. People and attorneys – want the “Best” Physician!

Exhibiting Core Competence, UVP and “Branding”, is the blueprint required for effective business development and consistent predictable growth.

Do You Feel The Excitement?

You should. After all, you know all about your vision and you know what your practice is but not what it CAN be!

What you seek lies in front of you, so does the fear.

Do You Also Feel The Fear?

On the subject of change Michael Gerber says that;

• To The Fearful, Change Is Threatening Because Things May Get Worse.

• To The Hopeful, Change Is Encouraging Because Things May Get Better

• To The Confident, Change Is Inspiring Because The Challenge Exists To Improve Things.

At any given moment, we are all somewhere on the path between expansion and contraction –nothing remains the same. Without change, without a plan, you will remain frozen in time.

Fast Tracked For Your Success and Your Plan For Succession

1. You will now cultivate and be able to make a bold propositional statement of the unique value and benefits you have that patients and attorneys will get when they use you.

2. You will be the only one in your community with these core competencies, UVP’ s and brand that others do not have and are not likely to obtain

3. Your core competencies, UVP’ s and brand will become so powerful, that it will cause patients and attorneys to shift brands to seek and use you so they do not lose out.

Accident Works Of America Is Also Your Future!

Every practice becomes available for sale. But not every practice is a personal injury business that is so reliable that it can be duplicated by the successor without you being there. At some point you’ll be ready to pass the baton to a qualified successor and you’ll have a lot more to sell with Accident Works of America than Just Practice Equity.

The Accident Works Of America business expansion plan exists to grow your business annually. Opportunity lives in changing your business through our business development plan.

The Personal Injury Business Development Program is coming to one DMA (Demographic Market Area) per month in 2019 - 2010. Due to its intellectual property, proprietary material’s and Zeus, it is offered as a limited exclusive territory opportunity on a first come first served basis.

Register now to attend the event in your area and reserve your spot before it is taken.

The Questions To Ask and The Advantage To Acquire to Set You Apart

What Is The Zeus Core Competence Advantage and Proprietary Business Development System?

Accident Works Proprietary Core Competence and Unique Value Proposition (UVP)

All insurers use claims handling software’s to determine injury settlement valuations. Colossus was the first of the now 80 versions. As the insurance company software’s engage cost containment measures to limit bodily injury settlements, it has made it difficult for

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View Syllabusphysician’s and plaintiff attorneys to oppose, without specific knowledge of how the system works.

Colossus is based upon 67,880 “procedural intelligence codes” that translate into settlement values. Without a matching software specifically designed to “search, tag & identify” the codes, significant data will go missing in the medical records or be interpreted differently, limit collaboration, take longer, is not efficient resulting in disputes, denials and low claim valuations.

Speaking from the viewpoint of the independent, 3rd party, commercial insurers coming from their Colossus perspective, exchanging the complex code data can be a challenge due to their imposed Colossus language barriers, different specifications of formats, sequencing and varieties of categorizations.

Speaking from the viewpoint of plaintiff’s attorneys coming from their perspective, they say: “The software’s “Operate In A Systematic Way to Deny Policyholders Legitimate Benefits and that since Colossus guidelines are not available to the public, it puts consumers at a severe disadvantage.”

Sylvia Hsieh, Lawyers USA (2006):

All auto insurance claims are processed through software’s as Colossus. Yet plaintiffs’ attorneys are not keeping up with the insurance companies, and for the most part are getting beaten by the system.

Karen Greig, ESQ. in Bellevue, Wash., who’s litigated dozens of bodily injury suits against Allstate, says:

There’s something sinister and surreal about a computer becoming the arbiter of the value of human life. You can’t negotiate with a computer….without a computer.

INTRODUCING: Zeusclaim Proprietary P.I Computer UVP

THIS RESULTED IN THE HIGH DEMAND FOR ACCIDENT WORKS OF AMERICATO CREATE ZEUSCLAIM PERSONAL INJURY ELECTRONIC P.I. RECORD SYSTEM TO COUNTER COLOSSUS

Zeus UVP is comprised of its Semantic Technology Cognitive Computing to Enhance the Valuation of an Injury Claim! To overcome such Colossus hindrances, Zeus features a “plug-and-play” interoperability

as a component of its value added information technology systems and software applications. Zeus UVP works together, within and across insurer Colossus organizational boundaries to counter, prevent and reverse Colossus claim discounts, eliminate disputes, exchange complex and sufficient data, interface, and input added valuation into a Colossus claim.

You Must Think Like A Computer In Injury Valuation

Zeus has been programmed with the advantage of “Haptic-logic” or – things that think – to match Colossus’ ability to make 600 medical determinations & decisions providing a strong UVP of unparalleled core competence in assessing injury claims.

As Colossus is programmed to process 67,880 modified source procedural intelligence codes, Zeus uses semantic technology known as procedural intelligence “cognitive computing” to match Colossus’s decision making capabilities so full settlement valuation is derived.

The computer codes fall under an umbrella category named “Decision Points” and are written in NATURAL LANGUAGE PROCESSING (NLP) terms stated as:

• Severity Drivers

• Value Drivers

• Case Maximizers

• Additional Increase Multipliers

• Prolonged Modifiers

• Liability Drivers

• Injury Severity Types

• Trauma Lines

The insurers’ software’s use these above Decision Point categories to make decisions about the value or worth of an injury claim.

Zeus uses a lexical analyzer that breaks down these NLP terms, syntaxes and Decision Points into a series of “Value Drivers” that translate into settlement dollars that would otherwise be missed in the valuation process.

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View SyllabusZeus Matches the Insurers Formula

The formula the insurers use to determine settlement valuation is termed:

The Decision Point to Dollar Translation Percentage Multiplier Formula

When any of the above NLP items are missing in either the medical file or the legal demand, there is no data to input for that Decision Point resulting in the insurers failing to assign settlement valuation for those missing source codes and natural language terms.

Missing Decision Points = Missing Settlement Valuation

Zeus Electronic Medical Record P.I. System Drives the Brand and Does What Competitors Cannot

THE OBJECTIVE IS TO ELIMINATE DISPUTES, ARRIVE AT THE FULLEST SETTLEMENT VALUATION AND SAVE THE ATTORNEY TIME & MONEY IN THE PROCESS

a. Zeus electronic medical record system engages the highest level 1191M examination assembling higher injury assessment & core competence over an E&M Medicare Level exam, required to interface value into an injury claim.

b. Zeus has a search engine built in to assist the physician to locate and tag the codes and apply those decision points of a claim to translate into the fullest settlement valuation.

c. Zeus medical records are efficiently and safely stored in the clouds designed for easy electronic retrieval by the attorney, eliminating the requests and need for narratives and preventing delays in exchanging records.

d. The Zeus cloud-based record retrieval system will auto-populate the medical records into the attorney demand in the correct language, format and sequence to exchange sufficient “Decision Point” and code data, interface and input added valuation into a Colossus injury claim.

e. Attorneys report and appreciate saving “legal time & spend “with the Zeus electronic system

f. Attorneys report their desire to work with Chiropractors using the Zeus system over others including medical doctors.

Through its Natural Language Processing (NLP) ability, Zeus empowers both physician and attorney to weigh context and conflicting evidence to exchange significant code data, eliminate disputes, interface and input added valuation into a Colossus claim.

Managing Insurer Disputes and Undervaluation’s

To Limit Colossus By approaching the automatic understanding of Colossus Modified Source Procedural Intelligence Codes and incorporating them into the medical records and legal demand,

The Semantic Technology In The Zeus Software gives The Attorney The Ability To Manage The Limits Imposed By The Colossus Technologies.

Accident Works Of America Physician INJURY MODEL Training &CertificationsThatResultInAddedIncome

The high level 1191M Injury Model Level of examination

Accident Works Of America Physicians receive training and CEU certification and exceed the standard E&M (Evaluation and Management) level Medicare evaluations as Zeus incorporates the high level 1191M Injury Model Level of examination.

AccidentWorksOfAmericaPhysiciansReceiveCEUCertificationIn:

• Zeusclaim Medical Record System to Counter Colossus

• 1191M Injury Model Examination

• The Process Of IMV to Overcome IME

• Whole Person Impairment Rating

• AOMSI

• MTBI

• Uncinate Process Fracture

• PTSD (Auto Related)

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View Syllabus• Cervical Sympathetic Syndrome

• Basilar Insufficiency

• Muscle Fatty Infiltrate

• Expert Medical Record Documentation

• Expert Witness Representation

Accident Works Of America Physicians Are Trained In The INJURY MODEL and Exhibit Core Competence That Others Don’t Have And Are Not Likely To Be Able To Provide As Our Program Members:

• Prevent And Reverse Low Settlement Valuations In Injury Claims

• Provide Independent Medical Validation (IMV) To Establish The Preponderance And Win The Greater Weight Of The Evidence To Overcome Independent Medical Examinations (IME)

• Perform Impairment Ratings By Attending Physician – Standard, 1-3 Body Parts, at MMI

• Prevent Attacks Against Claimant And Primary Care Provider Credibility

• Utilize the proprietary Zeus Med-Claim Medical Record System To Exchange Sufficient Data, Interface, Counter And Input Added Valuation Into A Colossus Claim

• Eliminate Disputes, Denials and Under-Valuations From Insurance Companies, Adjusters And IME’S

• Surface And Defend Against “Unfair Claims Settlement Practices” And Violations Of The “Ethics Codes Of The Adjuster”

What are The Accident Works Of America Business Development Personal Injury Program Market Strengths?

ACCIDENT WORKS OF AMERICA develops market strengths for its user’s through its;

• Core Competencies

• UVP

• Advertising

• Promotion

• Public Awareness

• Public Relations

• Toma And

• Branding acceptance

ACCIDENT WORKS OF AMERICA develops market strengths for its user’s that:

• Creates Momentum

• Increases Visibility and

• Gains Overall Respect in The Personal Injury Marketplace Making Business Development Manageable

Dr. Frank Liberti agrees and says:

We have perfected and are the only ones with a proven, turn-key proprietary business development system that transforms the chiropractic practice into a personal injury business enterprise and consistently and predictably GROWS it in major demographic locations. It’s like a franchise system for personal injury with all the proven programs that do the work to acquire new business for you so you don’t have to - and you’ll be the only one in your territory to have it over competitors. You’ll still be in business for yourself - but not by yourself.

The One Thing Your New Business Is Intended To Do Is Distinguish Your Chiropractic Practice From All Others!

This is a “Personal Injury Business Development Program” not to be confused with a seminar in personal injury. While collision & compression coefficients, accident reconstruction, or certifications in MRI’s, etcetera are applauded, they do little to nothing to substantially grow your P.I business or significantly generate increased income.

The Personal Injury Business Development Program is a proven turn-key system based on proven successful methods of business operations you cannot acquire anywhere else to transform the chiropractic practice into a business of personal injury.

To fully understand and comprehend all the intellectual property, proprietary material and unique value propositions contained within this program you are invited to attend our DISCOVERY DAY weekend in a city near you.

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