www.americanhandgunner.com delano.amaguin@fmghq.com(888) 732-6461

2017 READER SURVEY

18%

41%

41%

What is your age?

0 5 10 704015 75 954520 80 100 1055030 906025 85

5535

36 54

18

13%

In T

hous

ands

$40K

to $

64,9

99

70

40

75

95

45

80

100

50

30

30%20%10%

90

60

65

55

35

25

85

What is your household

income range?

17%

Ove

r $10

0,00

0

28%

$25K

to

$39,

999

23%$65K

to $

84,9

99

$85K

to $

100,

000

19%

2%Female

97%Male

75%Buy shoot ing

suppl ies onl ine.How often do you buy products seen in

American Handgunner?

77%

18%

3%

I use each issue as a guide to future purchases.

I get at least one item featured per issue

I do not buy products

I buy at least one item (and normally more) mentioned in American Handgunner for every issue I get.

~ Gary Sloan

I just had to write. You have the best magazine ever. I look forward to every article and I enjoy the advertisements as well. And finally, a gun magazine that has revolver articles. Your magazine makes this old guy happy. Thank you.

~ Charlie T

The coordination between the positive reviews from gun writers and the ad itself, along with the popularity of FMG's periodicals — American Handgunner, in particular — make for an advertising dollar well spent. We ask all purchasers where they heard of our sight system and get about a 40% response. Many state either American Handgunner and/or the writer of a particular article.

~ Richard, ATS

I've been meaning to write you for several weeks, but haven't had time until now. I retired from my day job on January 4. I had some orders for pushers carried over from the holidays, and it took a few days to get caught up on those. By that time, American Handgunner had hit the mailboxes. My phone has not stopped ringing yet. Ten units was an average week, 15 a good week and 20 a record week. During a two week period in January, I shipped 100 units! I had to hire part time help to get this accomplished. Orders have come from as near as the Birmingham area, and as far as Australia and Sweden.

~ Ed Jennings, Jennings Machine And Tool

How many people in your household read

American Handgunner?

I am the only one

72%27%

2-3

How long have you been reading American Handgunner?

47%

28%

18%

4%

More than a year

More than 10 years

Less than a year

Since introduced

in 1976

www.americanhandgunner.com (888) 732-6461

2017 READER SURVEY

delano.amaguin@fmghq.com

How many concealed carry holsters do you own?

What is your preferred concealed carry holster made of?

70%Have a valid concealed carry permit.

86% Plan to buy a gun carryingaccessory within the year.

Non

e

18%

Kyde

x

24%

Oth

er

7%1-

351%

Cow

hide

, Hor

sehi

de

or W

ater

Buf

falo

42%

No

Pref

eren

ce

16%

4-9

24%

10 o

r mor

e

6%

Neo

pren

e

6%

Plas

tic R

esin

2%

76-150 lumens18%

Size

64%Carry a

flashlight

How many lumens is the flashlight you carry?

Which of the following do you think is the most important factor when purchasing a flashlight?

10% 1-75 lumens

12% Price

151-300 lumens20%

Lumens42%

I do not carry a flashlight33%

Brand

Over 300 lumens

Run time

15%

17%

6%

How much did you pay for your last flashlight?

29%$51-$100

11%$101-$250

6% I do not own a flashlight

51%$5-$50

3% Over $250

20%

Carry or plan to carry a knife.

80%

Types Of Guns Our Readers Own

Shotguns76%

57%

82%Rif les

Target/Comp

HuntingHandguns

HuntingHandguns

Don’t own a gun

2%

45%

93%

When the edition featuring our target stands was published, our website traffic spiked to nearly twice the number of visitors versus the prior month's count. Not only did we see a large increase in website visitors, but a larger percentage of those visitors purchased a stand.

I just took an order from a gentleman who keeps all of his magazines and happened to notice us after flipping through it again, a full four months after publication. That doesn't happen with online ads!

~ Travis Freeman, Forester Target Stands

After reading your current issue of American Handgunner, I have figured out why I so enjoy it — it’s the equivalent of two magazines in one. A great multi-faceted gun magazine, specific to my personal infatuation - handguns. It’s also the equivalent of a gun products catalog. After reading the magazine from cover to cover, I start again and go through the magazine just looking at the ads. Keep up the good work.

~ Hal Hansen

I have read GUNS and American Handgunner so long the writers are like old friends. Each month I look forward to hearing from y'all.

~ Mark McClintock

How often do you buy factory ammo?

27%Every time I shoot

16%Once a year

54%Several times yearly

44%reload their

ammo.

plan to reload within

the year.

48%