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What is your ‘muddlepoint’ when it comes to social media?
Start & Grow Your Business with Social Media
What We’ll Learn Today
Develop your social
media strategy.
Share content that will
accomplish your goals.
Optimize your
Facebook efforts.
Measure your
business results.
Think about this:
“How can I use Facebook for my
business?”
→ We’ll discuss at the end of the session.
Benefits of Social Media
Outcome 1: Develop Your Social Media Strategy
Developing Your Strategy
It’s connecting what’s important to your customers
with what’s relevant about your business, given the
nature of the social network.
3 Questions to Create Your Strategy
1. What are your goals?
2. Who are your customers and what do they care about?
3. What are the main messages you want your customers to know?
1. Goals
Sample Goals
2. Target Markets
Defining Your Audience
Krystal’s Sample Target Market
● Business owners, primarily male ages 40-60. In business 5-10 years. Not tech savvy.
● Primarily looking to leverage social media as a way to gain new customers; unsure about value but realize they can’t do it themselves.
● Use Facebook for keeping up with family & friends, read local and national newspapers and online publishers.
3. Your Message
Your Message
● How do you want your audience to think of your business?
● What is your story?
● What is the single most important thing you want your potential customers to know?
Strategy Worksheet: Questions 1, 2, and 3
Social Media Strategy
Outcome 2: Share Content to Accomplish Your Goals
Content Buckets
Example: Krystal’s Content Buckets
1) Social Media Tips2) Facebook Ads3) Entrepreneurship4) Local Business Community5) Noteworthy Brands/Campaigns6) Email Marketing
Mon Tues Wed Thurs Fri Sat Sun
Motivational Post (Quote - Graphic)
Tip Tuesday Staff or Behind-the-Scenes
Customer Success Story
Friday Funny (Joke)
Third-Party Article
Fun Quote/Graphic
Facebook Live Industry News New Blog Post
Throwback Thursday
Feature Friday
Personal Story
Reflection Question
Strategy Worksheet: Q4, 5 Work with a Partner
Facebook Algorithm
Examples of third-party content:
● News articles● Relevant events & workshops● Industry tips, statistics, & research
findings.● Content about or from your clients
& partners.● Content that lets your brand’s
personality shine through.
Curated Content
Let your followers know what’s happening:
• Awards, certifications, special accomplishments;
• Event coverage;• Behind-the-scenes;• Feature loyal customers;
*Share your everyday*
Sharing Your Content
Hierarchy of Post Types
1. Facebook Live
2. Facebook Video
3. Images
4. Website Links
5. Text (generally ineffective)
Videos have become the most engaging content on Facebook.● 3x more reach than
photos● 2x the reach of links
and status updates.
Videos
● Upload your own link photos.
● Click on title and description to change.
● Create a “carousel” by adding multiple photos in your link.
Website Links
Why would you upload your own photo in the link preview?● If it doesn’t pull a good
image● If you want to repost
content & test engagement
Website Links
What makes these posts engaging?
When to Post
When to Post
It depends.● Consider your
audience’s habits. ● Make a schedule. ● Observe trends & use
analytics.
When to Post
Generally, people use social media in their free time.
Posting Frequency
● Post 1-3 times daily
● Facebook Post Life: 3 hours
Let’s recap!
Activity: Clean Up Your Page
1. Upload your logo as your profile photo.
2. Add a Call-to-Action Button.
3. Choose a relevant business category.
4. Ensure your About section has accurate, up-to-date
information.
5. Claim your Facebook URL.
Best Practices
3 Tips for Engaging Followers
1. Provide snackable + valuable content2. Turn a statement into a question3. Use rich media and visuals
Facebook Best PracticesDon’t autopost on multiple networks.
Facebook Best Practices● Try different post types
Facebook Best Practices● Tag your products in posts
Facebook Best Practices
Invite those who like your posts to like your page!
Facebook Best Practices
● Tag other pages in your post when relevant.
● Pin important posts to the top of your page.
Facebook Best Practices
Avoid generic stock photography and
clipart.
Facebook Best Practices
Respond to comments, shares, and reviews
when possible.
Facebook Best Practices
● Plan your posts a week at a time to align with your strategy.
● Creates flexibility and allows for posts in real-time.
● Access scheduled posts from timeline.
Let’s recap!
Measuring Success & Analytics
Social Media ROI
Measuring Success
● Important Facebook Metrics:○ Link clicks○ Engagements: reactions, likes, comments, shares,
post clicks○ Post reach○ Page like growth
Measuring Success: Facebook
Measuring Success: Facebook
Measuring Success: Facebook
Measuring Success: Facebook
Measuring Success: Facebook
Measuring Success: Facebook
Helpful Tools & Resources
● Scheduling: Buffer, Edgar, HootSuite,● Design: PicMonkey, Canva● Curating: Feedly, Snip.ly● Stock Photography: Unsplash.com, Pexels● Facebook for Business:
o www.facebook.com/business● Facebook Help Centre:
o www.facebook.com/help/458369380926902
What You Learned Today
Develop your social
media strategy.
Share content that will
accomplish your goals.
Optimize your
Facebook efforts.
Measure your
business results.
How will you use Facebook for your business?
How Reflective Marketing Can Help
● Follow us on social media for more tips!
● Check out our free guide to Facebook Live at WeAreReflective.com/FacebookLive
