What Kind of Advertising Is Unethical?

Gary PerkinsW0404249

LS-102: Section-07Southeastern Louisiana University

October 6, 2010MLA Citation Format

Journals

Headden, Susan. "The Marlboro Man lives!." U.S. News & World Report 125.11 (1998): 58. Academic Search Complete. EBSCO. Web. 4 Oct. 2010.

Annotation

This source was found in Academic Search Complete. I think this article is very useful. The article exposes how U.S. tobacco companies are still up to their corrupt practices, except in other countries.

Cataldo, Janine K., and Ruth E. Malone. "False Promises: The Tobacco Industry, “Low Tar” Cigarettes, and Older Smokers." Journal of the American Geriatrics Society 56.9 (2008): 1716-1723. Academic Search Complete. EBSCO. Web. 5 Oct. 2010.

Annotation

This source was found in Academic Search Complete. This journal show’s how the tobacco companies targeted older smokers in an attempt to keep them from quitting smoking. I believe the marketing of “low tar” and “light” cigarettes is a way of keeping cigarette smokers from quitting smoking.

Vladeck, David, Gerald Weber, and Lawrence O. Gostin. "Commercial Speech and the Public's Health: Regulating Advertisements of Tobacco, Alcohol, High Fat Foods and Other Potentially Hazardous Products." Journal of Law, Medicine & Ethics 32.4 (2004): 32-34. Academic Search Complete. EBSCO. Web. 5 Oct. 2010.

Annotation

This source was found in Academic Search Complete. This journal gives different viewpoints on what is and isn’t deceptive advertising. I believe while trying to defend your viewpoint on subject matter, it is important to show that you understand the opposing viewpoint.

Books

Pennock, Pamela E. Advertising sin and sickness: the politics of alcohol and tobacco marketing, 1950-1990. DeKalb, IL: Northern Illinois University Press, 2007. Print.

Annotation

I found this book using the SLU Library Catalog. It contains information on before and after smoking advertisement was allowed in the U.S. It is good for supporting facts.

Lee, Monle, and Carla Johnson. Principles of advertising: a global perspective. New York, NY: Haworth Press, 1999. Print.

Annotation

I found this book using the SLU catalog. This book contains information on virtually every aspect of advertisement. This book shows how advertisements are constructed and exposes the motives behind them.

Newspaper

Ives, Nat. "THE MEDIA BUSINESS: ADVERTISING; An anti-tobacco campaign aims not at smoking but at the use of animals in tests." New York Times 27 Sept. 2002. Web. 5 Oct. 2010. <http://www.lexisnexis.com.ezproxy.selu.edu/hottopics/lnacademic/?shr=t&csi=6742&sr=HLEAD(THE%20MEDIA%20BUSINESS:%20ADVERTISING;%20An%20anti-tobacco%20campaign%20aims%20not%20at%20smoking%20but%20at%20the%20use%20of%20animals%20in%20tests.)+AND+DATE+IS+2002.>

Annotation

This newspaper article contains information on how the organization TRUTH, exposes tobacco companies for experimenting on animals. I think it is wrong that tobacco companies can experiment on animals.

Reference Source

RONGEY, CHARLES M.. "Advertising and Tobacco Use." Encyclopedia of Drugs, Alcohol, and Addictive Behavior. 2001. Encyclopedia.com. 5 Oct. 2010 <http://www.encyclopedia.com/doc/1G2-3403100030.html>.

Annotation

This source explains why tobacco companies spend 5 billion dollars a year to advertise their products. This encyclopedia source summarizes every aspect of tobacco advertisement.

Lavack, Anne M.. "Advertising of Unhealthy Products." Encyclopedia of Public Health. 2002. Encyclopedia.com. (October 5, 2010). http://www.encyclopedia.com/doc/1G2-3404000030.html

Annotation

This source contains information on advertising unhealthy products. Advertising something unhealthy brings up the question of whether or not it is ethical to advertise that product. Ask yourself if you would want someone to advertise something to you that was bad for your health?

Website

Andre, Claire, and Manuel Velasquez. SANTA CLARA UNIVERSITY. Ed. Kirk O. Hanson. SCU, 1988. Web. 5 Oct. 2010. <http://www.scu.edu/ethics/publications/iie/v1n4/marlboro.html>.

Annotation

This site is a good source because the information is coming from a university and has two authors. This site gives a view of the immoral practices of marketing cigarettes. I was very pleased with the information I found at this site.