Beyond Price

How to compete when you cannot

compete on pr$ce.

What are you doing now? What can you be doing better?

Does your current marketing plan seem too disconnected?

What Makes You Different?

What makes you remarkable?

The little things matter

Be Zen ! Slow down and consider all and implement the best.

Does your site have strong tools for your business model?

Develop unique and proprietary features that assist the user to reach their purchase decision

www.fashionplaytes.com

Your Customer strategy…….

Is not a one size fits all model

Help your visitors to become your customers

Always provide interactivity exchanges

• Contests • Design

Challenges • User

interaction • Community

sharing • Videos

Videos sell your site and have an infinite shelf life online

www.toms.com

• Company mission

• Social

Media • Customer

video reviews

Develop loyalty in a disloyal world

• Create Relationships & Experiences

• Treat your customers like your best friends

• Engage yourself in their feedback

• Learn and improve from their comments

• Don’t just take orders

Appeal to your customer’s touch points beyond purchase

• Videos • Social

sharing & networking – stories, pictures etc.

• Giving Trips

Summary