What the F*** is

Social Media

• What the F*** is Social Media

• How Social Media came to be

• What to use Social Media for

• Forms of Social Media

• Pros & Cons of Social Media

• Social Media & Marketing

Social MediaA fancy way to describe the zillions of

conversations people are having online 24/7

Social MediaA fancy way to describe the zillions of

conversations people are having online 24/7

Participationblurs the line between

media and audience

Social MediaA fancy way to describe the zillions of

conversations people are having online 24/7

Participationblurs the line between

media and audience

Opennessrarely any barriers toaccessing and making use of content

Social MediaA fancy way to describe the zillions of

conversations people are having online 24/7

Participationblurs the line between

media and audience

Opennessrarely any barriers toaccessing and making use of content

Conversationa two-way conversation

Social MediaA fancy way to describe the zillions of

conversations people are having online 24/7

Participationblurs the line between

media and audience

Opennessrarely any barriers toaccessing and making use of content

Conversationa two-way conversation

Communityshare common interests

Social MediaA fancy way to describe the zillions of

conversations people are having online 24/7

Participationblurs the line between

media and audience

Opennessrarely any barriers toaccessing and making use of content

Conversationa two-way conversation

Communityshare common interests

Connectednessmaking use of links to other sites, resources and people

Social MediaA fancy way to describe the zillions of

conversations people are having online 24/7

Participationblurs the line between

media and audience

Opennessrarely any barriers toaccessing and making use of content

Conversationa two-way conversation

Communityshare common interests

Connectednessmaking use of links to other sites, resources and people

A good way to think about social media is that all of this is actually

just about being human beings.

Sharing ideas, cooperating and collaborating to create art, thinking and commerce, vigorous debate and discourse, finding people who might be good friends, allies and

lovers – it’s what our species has built several civilisations on. That’s why it is spreading so quickly, not because it’s great shiny, whizzy new technology, but because

it lets us be ourselves – only more so.

-Antony Mayfield from iCrossing

How Social Media came to be

MEDIA PRODUCTION

• the advent of digital technology and the internet

• the ever-lower costs of computers, digital cameras and high-speed internet access, combined with free or low-cost, easy-to-use editing software

How Social Media came to be

DISTRIBUTION

• RSS (Really Simple Syndication) makes it much easier for blogs and other social media to build or become part of communities

• Search engines

Technology is shifting the power away from the

editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.

- Rupert Murdoch, Global Media Entrepreneur

Shift from the Traditional Funnel Model

“WE TELL YOU.” -Brands

To a more complex Marketing Funnel

“TELL EACH OTHER.”

-Brands

Purposes

Purposes

Purposes

Purposes

Purposes

Purposes

Purposes

Purposes

Purposes

Basic

Forms

Basic

Forms

Social networkspersonal web pages where people

connect with friends to share content and communication

Basic

Forms

Social networkspersonal web pages where people

connect with friends to share content and communication

Wikisa communal document

or database

Basic

Forms

Social networkspersonal web pages where people

connect with friends to share content and communication

Wikisa communal document

or database

Microbloggingsocial networking combined

with bite-sized blogging

Basic

Forms

Social networkspersonal web pages where people

connect with friends to share content and communication

Wikisa communal document

or database

Podcastsaudio and video files that are available by subscription

Microbloggingsocial networking combined

with bite-sized blogging

Basic

Forms

Social networkspersonal web pages where people

connect with friends to share content and communication

Blogsonline journalsWikis

a communal document or database

Podcastsaudio and video files that are available by subscription

Microbloggingsocial networking combined

with bite-sized blogging

Basic

Forms

Social networkspersonal web pages where people

connect with friends to share content and communication

Blogsonline journalsWikis

a communal document or database

Podcastsaudio and video files that are available by subscription

Forumsareas for online discussionMicroblogging

social networking combined with bite-sized blogging

Basic

Forms

Social networkspersonal web pages where people

connect with friends to share content and communication

Blogsonline journalsWikis

a communal document or database

Podcastsaudio and video files that are available by subscription

Forumsareas for online discussion

Content communitiescommunities which organise and share particular kinds of content

Microbloggingsocial networking combined

with bite-sized blogging

Social Media & Marketing

Millions of people are creating content for the social Web.Your competitors are already there. Your customers have been there for a long time.If your business isn't putting itself out there, it ought to be.

-BusinessWeek, February 19, 2009

Objectivesof Social Media & Marketing

Objectivesof Social Media & Marketing

Objectivesof Social Media & Marketing

Objectivesof Social Media & Marketing

Objectivesof Social Media & Marketing

Objectivesof Social Media & Marketing

Components of Engagement

Social Media & Marketing

Social Media & Marketing

Social Media & Marketing

Social Media & Marketing

Social Mediais integrating technology &

social interaction