Workplace Partnership for Life Campaign

2012Brooke Connell, Marketing/PRPam Mayberry, LMSW, Hospital

Services Coordinator

What we did

• Letter to hospital CEOs from our CEO about the campaign• Follow-up by Hospital Services Coordinators• Commitment forms from CEOs• Breakfast seminar with hospital PR staff

Commitment forms

What was the participation?

• 24 out of our 28 A and B hospitals submitted commitment forms

• 13 hospital representatives attended the PR breakfast

What tools we provided

• Backgrounder and fact sheet• CEO email templates• News release• Newsletter article• PSAs• Statistics• Creative files for web banners and posters• Ideas for how to take action

– Social media, media relations, hospital communications, registry drives, events

Questions?