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Newsletters 101
What We’ll Cover Developing your newsletter
Components of a newsletter
Design tips
Tips for success
To Create or Not? Determine if you should publish a
newsletter
o Interest? o Impact?
If so, it is worth your time to create one
Development Who is your audience?
o Will determine what type of articles you produce
o What articles will readers find useful?
How often to publish?o Monthly, every other month, quarterlyo Don’t fill with fluff
Things to Remember Audience
o Older groups may need a larger fonto Youth want something “fun”
Reading Levelo 8th grade reading level
Lengtho Keep articles and newsletter short and sweeto Most important information first
Things to Remember
OSU/OCES Requirements
o Discrimination clause
o Print cost
Components: NameplateNameplate
Includes:
o Newsletter Name
o Graphic or Logo
o Volume and Issue
o Motto
Components: Masthead
Masthead
Also found in newspapers and
magazines
Includes:
o Editors’ names
o Contact information
Components: Table of Contents
Table of Contents
Includes:
o Usually on the first page
o Lists articles and their page numbers
ComponentsHeadline
Title of each article
Copy
Main body text of the newsletter
Subheads
Divide the article into smaller sections.
ComponentsByline
Name of the author
Page Numbers
A Few Design Thoughts Use 2 or 3 Column
o Improves readability
o Use shorter paragraphs
White Space is Goodo Space not filled by copy or photos
A Few Design Thoughts Photos
o Take pictures to accompany your articles. o If you can’t use clip art or an online gallery photo
Fontso Use a serif font o Sans serif fonts for online-only newsletters or websites
Tips for Success Consistency and timing are essential
o Stick to a consistent date
Proofread! Proofread! Proofread!o You and another person should read it
Tips for Success Be Timely
o Up-to-date your articles are best
Incorporate Social Media and Websiteso Link back to your website and Facebook and twitter accounts
A direct link to the OCES Staff Development Facebook page
This module was put together by Krista Anderson - March 2013Contact her for more assistance at [email protected] or 405-744-7760
Sources: Imtips.co, www.k12.hi.us, Shelly Sitton via Layout and Design course,
and Gayle Hiner, Ag Communications Services
