How to get into Digital Marketing

SaucyHorse.co.uk

What we’ll cover today…

What Digital Marketing is.Ways you can get into it.Tips & Advice on the right approach.

Building a killer CV to get you an interview.

Why is Digital Marketing important?

“You really need to build a relationship before you go for the sale.“

Chris Brogan – Human Business Works

The Digital economy is growing 10 times faster

than the traditional economy

which will result in a skills gap

of 900,000 vacancies by 2015.

#Opportunity

What is it?optimize the web site, digital and social marketing programs brand awareness, lead generation, consumer engagement web content management Google Adwords SEO programs measuring and evaluating programs; and serving as project manager for assigned tasks and market initiatives, design and execute email campaigns to existing and customers and prospects, develop all social media efforts, specifically plan, execute and report on digital campaigns driving customer engagement, coordinate with demand generation team to execute specific online and social programs as needed, manage lead generation campaign management system and interfaces to other systems websites, and go-to-webinar. test new digital marketing approaches. test online media and in-market initiatives to enhance brand awareness and generate quality leads, perform analysis and ROI adjustments to ensure spend is maximized, partner with the demand gen team to optimize lead conversion performance at each stage of the lead Provide monthly reports of metrics and ROI, design basic collateral to PDF and PowerPoint presentations, manage vendors, including web development and creative agencies

It’s varied! Specialise or Project Manage –

You can wear many hats!

Skills that pay the bills:Web content management skillsProject managementPowerPoint skillsData analysisUnderstanding of all kinds of SEOUnderstanding of PPCSocial media program managementCreative design skills and experience of usingdesign tools

Educational RequirementsGCSEs

A Levels

Degree

Are you a Rounded and Socially Confident Human Being??

Educational RequirementsRoute 1:

Degree in Marketing Degree in Something Else

Educational RequirementsUNIVERSITIES – DIGITAL MARKETING:

Anglia Ruskin

Liverpool

Southampton

Educational RequirementsUNIVERSITIES – MARKETING TOP 10:LancasterLeedsManchesterStrathclydeAston

340 – AAB at Lancaster

Educational RequirementsCOLLEGES – for example:

London School of Marketing

Cambridge Marketing College

Institute of Direct & Digital Marketing

ApprenticeshipsEntry requirements:  Ideally 5 GCSEs A*- C, or equivalent, Must include Maths & EnglishDuration: 

12-14 months Salary:  £8,000 - 13,000 per year

1) Eagerness to learn 

2) Stay Updated.

SEO – Moz, Distilled, SEOGadget, Search Engine LandPPC – PPC Hero, Search Engine LandSocial Media – Social Media Examiner,  Social Media

TodayContent – Hubspot  

We write regular blogs on what you need to know to stay ahead in the digital marketing game

SaucyHorse.co.uk/Blog.

3) Networking 

3) Networking 

4) Personal Projects

5) Learn SOME of the terminology 

6) Build your personal brand 

4 Great Resources…

@MashableMashable.com

Facebook.com/SMExaminerSocialMediaExaminer.com

Tribes – Seth Godin (Amazon)

CIM – Chartered Institute of Marketing/Resources

DOWNLOAD THE SLIDES

SAUCYHORSE.CO.UK/CAREERS