WHAT YOU DON’T KNOW

…IS OPPORTUNITY LOST

THE POWER OF INFLUENCE

82%won’t buy without a ‘thumbs up’ from ‘someone like me’ on social

10 women influenced 9,000,391 women in 4 weeks on Twitter

What skincare product to buy?

WORD-OF-MOUTH INFLUENCERS

ACCELERATING GROWTH

(AND SAVING TIME & MONEY)

Target markets

Find believers

Personalize marketing

Drive conversions

BOOSTING BLOOD DONATIONS

What stops people from giving blood?

Consumer insights to boost app downloads and donations

10 women engage 23,196 in ONE day.

Data behind the story: How ‘vampires’ boost Kotex sales

PERSONALIZED ‘WOM’ CONTENT MARKETING

What pollsters can’t tell you

Amplified Resonance: Why Republicans dominated

PREDICTING POLITICAL TRENDS

HOW WE TRANSLATE INSIGHTS INTO PROFITABLE OUTCOMES

ANALYZEalgorithms

and processes

MOBILIZEengage

influencers

CAPITALIZE insights to

action

LISTEN. LEARN. LEVERAGE.

MAP your universe of “believers” UNDERSTAND what makes them tick ENGAGE around shared mission INFLUENCE as a thought-leader DRIVE viral “word of mouth” MEASURE success and assure ROI

WHY?

OUTCOMES NOT DASHBOARDS or DATASETS

CUSTOM SOLUTIONS FOR MEASURABLE

VALUE

PRODUCTSSTRATEGIC CUSTOM

SOLUTIONS FOR PROFITABLE OUTCOMES

Standalone ProductsEnd-to-End Solutions &

Processes

We’re easy and fun to work with.

We love a challenge, and approach all we do with integrity, curiosity and creativity.

We’re a positive “YES, IF…” company dedicated to meeting client challenges, identifying opportunities and creating value.

Topic Intelligence

‘Shared Interest’

Conversation Canvas Topic

Segmentation

‘Who & What’Conversation

CanvasBrand Reputation

Competitive Analysis

Lead Generation

‘Find my Believers’

Customer Target List

Influencer Profiling

Influence & Predictive

Amplification Scoring

• Contextualize brand awareness, resonance, loyalty

• Contextualize brand influence / viral presence

• Identify opportunities and threats• Understand competitors’ customers

• Resonating Topics (interest, Sector, Vertical)

• Emerging Trends Analysis• Discover Unknowns / Validate

Assumptions• Benchmark Data for deeper probes

& future interrogations• Segmented by Persona, Interest, Demographics, Location, Circumstance, Sentiment

• Unearth patterns, themes, trends• Correlate populations with brand

attributes• Verify brand resonance and relevance

• Reputation scoring relative to segmented consumer groupings and influencers

• Analyze customer sentiment, awareness, loyalty

• Who engages with brand most, when and how

• Identify universe of qualified individuals (Who wants what you sell but don’t know you yet?)

• Segmented by persona, demographics, interests, needs, location, lifestyle

• Better understand existing customers

• Identify, Understand and Score Relevant Influencers

• Qualify, recruit and reward ‘WOM’ viral 3rd party validators and ambassadors

• Precision-targeted personalized influencer messaging strategies and campaign roadmap

• Addressable market size

• First to spot trends• Market intelligence• New opportunities

• Prioritize markets & niches by persona, interests, other

• Micro-targeting strategies

• Product-Market fit• Enhance brand equity

• Verify resonance/relevance

• Improve customer loyalty • Identify and act fast on opportunities and threats

• Learn from competitor missteps & customers• Find, segment, understand & qualify ‘Believers’

• Individual target customer segments with social IDs • Conversions, sales, traffic

• Changed opinions, outcomes

• Personalized targeting and authenticity at scale

WHAT’S

HAPPENING?

Retrospective

&Over Time

WHO’S WHO?

Retrospective &

Over Time

PRODUCTS

OUTCOME

S

Personalized Content

Marketing at Scale

Contextual & Native

Viral “Word of Mouth” Impact

Influencer Recruiting

Campaign Monitoring &

Market Testing

Campaign Development & Delivery

Crisis Management

• Engagement Playbook• Authentic personal connection• Influencer-driven predictive ‘WOM’• Cost-effective precision targeting

for high-impact• Accretive to other marketing

efforts & platforms• Contextual personalized content

targeted for specific target customer segments & individual influencers

• Data-driven insights to shape “who gets what content on what platform when, how and why”

• Accretive to other marketing efforts, platforms

• Track, test, measure, score and validate impact of social messaging in real time and over time

• Who is influencing sentiment, buying decisions , trends when, how and why

• Correlations , causations, emerging trends

• Real time opportunity/threat discovery

• Target, qualify, recruit and reward loyal influencers

• Data-driven personalized messaging and contextual content at scale

• Custom-crafted interventions ‘native’ to platform• Real time analytics to shape strategic interventions

• Before & after analyses to contextualize the challenge and spot opportunities

• Leveraging loyal customers and influencers

• Viral, sticky engagement

• Powerful 3rd party validators

• Conversions, traffic, shares

• Cross-platform feedback loops

• Viral, sticky engagement

• Conversions, traffic, shares

• Cross-platform feedback loops, incl. user-gen content

• Brand equity / loyalty

• Real-time analytics & custom dashboards to track ROI

• Precision-target and time interventions

• A/B Test and course-correct

• Boost traffic, conversions

• Viral “word of mouth” amplification

• Brand building• Change the conversation

• Turn negatives into positives

• Real-time sentiment analysis

• Avoid loss of market share

Data-Driven

Viral

Strategies

Over Time &

Real Time

Listen. Learn.

Leverage.

Real Time & Over

Time

PRODUCTS

OUTCOME

S

DATA SCIENTISTS ENGINEERS |

ANALYSTSSOCIAL MEDIA

EXPERTS

PROVEN RESULTS-DRIVERSMELINDA

WITTSTOCK CEO & FOUNDEREntrepreneur Investigative Journalist Social Media, Mobile & Content Marketing Expert

WE HELP YOU DO THIS

MELINDA WITTSTOCK – CEO & FOUNDERMelinda @ Verifeed.com | 202.374.1479 | Twitter @Veriate