What You Need To Know About Mobile Advertising

There are different forms of advertising that get the attention of business owners and

advertisers in bringing the stores to the consumers or the other way around. Advertising in

Australia can be tough, especially when merchants do not have the proper knowledge in

promoting their business. Many business owners opt for cheaper forms of advertising such as

coupon advertising and mobile advertising.

Below are some of the things that you need to know about mobile advertising.

1. Mobile advertising is cheaper.

One of the attributes that business owners and advertisers love about mobile advertising is its

low cost. Posting mobile ads are way cheaper compared to other form of advertising. According

to sources, it costs $2.85 to reach 1,000 iPhone users through a mobile ad. An ad posted on a

national newspaper can cost more than $100 to reach 1,000 readers.

2. Geo-targeting is important in reaching customers

Efficient mobile ads know how to target their consumers. It is of vital importance that

businesses owners and advertisers know what their needs are in order to arrive in a marketing

strategy that will suffice their need. If your target is nationwide, there is no problem. In other

cases, geo-targeting can largely help in reaching the right clients. Geo-targeting is an attribute

of mobile advertising where the ad is tailored to a specific market based on the geographic

location of the consumers. Through this method, merchants can appeal on their potential

clients. For examples, mobile advertising in Perth can be done by local businesses in the area.

3. Always think of conversion points

Advertising in Australia is not all about posting ads, it also means encouraging people to take

action. Conversion points are important because it will determine what the user should do after

seeing your ad, it should be engaging and persuasive. There are different conversion points that

advertisers can use, such as:

Make a phone call or send an email.

Submit contact information.

Make an appointment.

Follow your social media account.

Sign up for an email newsletter.

Register in your web sites.

Join an upcoming event.

4. Use effective keywords

Keywords are essential in mobile advertising in order for the clients to find your ads.

Advertisers should try out a number of keywords first and streamline to best performing

keywords.

5. Optimize your mobile web site

For web sites owners, if you want advertisers to flock in your web sites, you should optimize

their mobile versions. This is crucial to ensure that your web site will perform and can be

viewed smoothly on mobile devices. This will yield to users staying in your web site that will

benefit you and the advertisers.

6. Learn to use day-parting

Another attribute of mobile advertising is day-parting, which can be beneficial to advertisers in

saving money and hitting the right clients at the right time. Day-parting is dividing a day into

certain parts and offering specific ads during those times. Day-parting depends on the behavior

of your potential clients as well as the nature of your business. For example, restaurants should

post ads before meal time or when people are looking for places to eat. Also, businesses

targeting stay-at-home moms or dads should be reached during the day when they are most

likely running errands.

7. Pair with other forms of advertising

Mobile ads are flexible and it can be paired with other types of advertising such as coupon

advertising. You can post exclusive discount vouchers through mobiles ads, which can increase

the traffic in your store. For example, coupon advertising in Perth can be done by local

businesses to invite new customers in their outlets.