What’s Good About Advertising?

Don’t Hate Me!

Advertising’s Advertising’s AttributesAttributes

3. Economic role- the ability to advertise enables new competitors to enter the business arena. Competition, in turn, encourages product improvements and can lead to lower prices4. Advertising reaches a mass audience, thus greatly reducing the cost of personal selling and distribution5. Social function- by vividly displaying the material and cultural opportunities available in a free enterprise society, advertising helps increase productivity and raises the standard of living

Advertising fulfills five basic functions in society

1.Marketing function by helping companies sell their products and services

2.Educational- People learn about new products and services, or improvements in existing ones, through advertising

Advertising’s Advertising’s AttributesAttributes

oAdvertising can be a fulfilling lifetime occupation for creative and imaginative people oSome advertising, whether print, radio and television, has an appealing artistic quality that can evoke emotion, even awe oPublic Service Announcements (PSAs) can raise awareness and benefit good causes oAnd one other key attribute of advertising is that in can be……...

Other Positives:◦ Self-improvement- advertising

can help and motivate us to become better people in terms of health, safety, education, lifestyle

◦ Effective advertising can make companies prosperous, thus creating stable jobs and news ones too

◦ Advertising reflects eras, cultures, values and thus has historic significance

◦ Supports U.S.’s array of commercial media

Humor never Humor never gets oldgets old

LOL!

…VERY FUNNY!!!And it’s always good

for us to laugh, don’t you think?

Humor in CX Example…