Whats happening?Lets go!Learning how to use Twitter & TweetMyJOBS for RecruitingLatest: TTRAGary Zukowski, Founder, TweetMyJOBS.comApril 8, 2010

Gary ZukowskiCharlotte since 199621 years of technology and business experienceStarted IT consulting firm EasySoft Solutions in 1996Founded TweetMyJOBS in March/2009

Twitter just what the heck is it?Twitter for recruitingOverview of TweetMyJOBSWhat is the framework for today?

Just What is Twitter?

Whats Happening?

Micro-blogging platformOne-to-many communicationInstant messagingSocial NetworkingRapid growthReal time search Twitter, Google, BingTwitter

Why would I want to use Twitter?"The Internet? We are not interested in it." - Bill Gates, 1993

"There is no reason anyone would want a computer in their home." - Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977

The Telephone? An amazing invention, but who would ever want to use one? - Rutherford B. Hayes on the telephone, patented on 7 March 1876

We don't like their sound, and guitar music is on the way out." - Decca Recording Co. rejecting the Beatles,1962

Social Media is following the same growth curve that the Internet did in the 90s

How are They Doing?

How are They Doing?

Whos using Twitter?18-34 year olds 44%35-49 year olds 28%13-17 year olds 10%

$30-$60K 28%$60-$100K 27%> $100K 25%

Source: Quantcast.com 10/09

How Do I Use it for RecruitingMonitorListening tools (TweetDeck, Tweetie, UberTwitter)

TweetDeck

Tweetie

How Do I Use it for RecruitingMonitorListening tools (TweetDeck, Tweetie, UberTwitter)EngageShare, participate, answer questions

How Do I Use it for RecruitingMonitorListening tools (TweetDeck, Tweetie, UberTwitter)EngageShare, participate, answer questionsFollow (lists and people)

How Do I Use it for RecruitingMonitorListening tools (TweetDeck, Tweetie, UberTwitter)EngageShare, participate, answer questionsFollow (lists and people)Brand yourselfBackground/profilePost JobsConnect

So Where Does TweetMyJOBS Come In?

So Where Does TweetMyJOBS Come In?Founded 3/2009Largest Twitter job board in the worldConnects job seekers to employers, instantly & mobile8,800+ vertical job channelsJob tweet branding capabilityJob post management on Twitter (add/delete/retweet)Resume tweeting

TweetMyJOBS is Growing

and Growing

What are the results so far?30,000 to 50,000 job tweets per day1.4 Million Job Tweets last 30 days230,000+ visits last month170,000 job clickthroughs/week180,000 followers1,800 registered companiesSuccess Stories

Media Attention

Who is using TweetMyJOBS?

Most Industries are Covered

500 jobs500 Tweets!@SonyjobsLife without TweetMyJOBSWhats the Big Deal? Before

500 jobs@Sonyjobs USA > NC>Charlotte > SalesLife with TweetMyJOBS UK > London >Retail8,800+ Job Channels = TARGETED job tweetsWhats the Big Deal? After...

Link to People in Your Network

LogoCustomizable hashtags forincreased visibilityon TwitterJobs also arrive on Smartphones

We can automatically build followers for RecruitersTweet gets retweeted from TMJ AccountLinks back to TMJ, ATS, or Corp Career SiteRecruiter Twitter account is promoted

TweetMyJOBS TweetmapFull Google Maps FunctionalityOnly for subscribing customersJobseeker can filter by job type

You can even have your own branded map

You Can Tweet your Resumehttp://www.twitter.com/tweetmyresume

Public Profile has it all

SummaryBuild your BrandBecome an expertPay it forwardTwitter is an Augmentation, not a replacementUse TweetMyJOBS for targeted posting

Gary Zukowskigaryz@tweetmyjobs.com@tweetmyjobs@GaryZukowski

Thank You!

The Brady Bunch had six children.

Who was the 7th child on the show?Last Chance for a Prize

Cousin OliverJoined the cast in the fifth and FINAL season

Personal Branding

How to Set Yourself ApartThe Brand YOU

Tom Peters The brand YOU 50Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!

Dan Shawbel Me 2.0Build a Powerful Brand to Achieve Career Success

Brand Management is VERY IMPORTANT to CorporationsWhy shouldnt we think the same way?

$3.40Differentiated Brands can Charge a Premium$.99

Miley Oprah Obama Madonna BradJackParis

Media has made these personal brands household names Branding is no longer just for the rich and famous

Why?

Social Media has leveled the playing fieldEverybody can have a brand for $0

You ARE being Googled72% of companies plan to invest more in recruiting through social media80% of companies are planning on using social networks to find candidates50% of corporate recruiters plan to spend less time on job boards42% of recruiters and HR pros use Twitter66% have hired a candidates via a social network

Source: Jobvite, May 2009 Social Recruitment Survey

Benefits of a Personal BrandOffers a strategic framework for managing your careerCreates differentiation Increases your visibility Helps you achieve your goals Allows you to pick and choose jobs and assignments

So How Do I Do This?The Three Cs of BrandingClarity, Consistency, ConstancyThe Ultimate Social Media Checklist for Job Hunters by Mark, Feb. 3, 2010http://www.stumbleupon.com/su/1tKOfe/applicant.com/the-ultimate-social-media-checklist-for-job-hunters/

Social Media Checklist - LinkedInUpdate your profile using your resume as a guide.Supply a professional photograph.Build your network through your address book, schools, and former employers.Seek out (and give) recommendations.Take the necessary steps to complete your profile to 100%.

Social Media Checklist - FacebookOrganize your Facebook privacy settings to ensure that professional contacts see only professional information, ORSet up a fan page for your professional servicesStreamline your facebook applications and groupsnot only to clean up your online image, but also to help you focus on professional endeavors. Mafia Wars will not help you find a (real) job.

Social Media Checklist - TwitterUse your own name for your handleGet a custom background. Use face-shot for avatarFollow Twitter lists@JobHuntOrg, @AlisonDoyle, @CincyRecruiterFollow people in your fieldPay it forwardUse Tweetdeck or like product

When youre finished changing, youre finished- Ben Franklin

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