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When Actions Speak Louder than Tweets:
Using Behavioral Data for Decision-making
Bundle: Not For Distribution without Prior Consent
Bundle.com is a NYC based start-up that uses data to help people make smarter money decisions.
Using data from billions of financial transactions, Bundle is able to show people decisions that others like them have made.
We believe that this data can lead to better recommendations and better decision-making.
Bundle: Not For Distribution without Prior Consent
Further, we believe that decisions based purely on qualitative measures are leading to mistakes and bad decisions
Bundle: Not For Distribution without Prior Consent
Transactions level (aggregated and anonymized) financial data
US Government Data (Bureau of Labor Statistics, Dept of Labor, Census Bureau etc.)
Third party data (e.g. demographics)
Recommendations on optimizing your spending
Bundle: Not For Distribution without Prior Consent
But rather than telling you about the data, we thought we would show you a real application..
Bundle: Not For Distribution without Prior Consent
And someone recommended Takashi…a restaurant on Hudson street not far from Bundle
So we did a little experiment….we were hungry…
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It was rated 4.5 stars on Yelp and 4 stars on Citysearch….it must be good….
Bundle: Not For Distribution without Prior Consent
..and, of course, individual ratings were on both ends of the spectrum
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Restaurant Relationship Map
Standard NY
Balthazar
Spice MarketSmith & Wollensky
Saint Ambroeus
Daniel
Rosa Mexicana
Bundle: Not For Distribution without Prior Consent
10
Actual Analysis for one NYC Restaurant (name not shown for
competitive purposes)
Merchant Intelligence Data – Customer Demo
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We asked ourselves a question..
“What if we can see how often people actually go back to Takashi..
..what if we could give every merchant a score based on how loyal their customers are to them?”
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We created a Loyalty Score for Takashi
100
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We found this quite intriguing and proceeded to score every merchant in New York based on how loyal their customers are to them
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Numbers for illustrative purposes only
Bundle: Not For Distribution without Prior Consent
Numbers for illustrative purpose only
Bundle: Not For Distribution without Prior Consent
We would love to hear your thoughts…
Email me at [email protected]
To access the alpha version of our recommender, please sign-up at www.bundle.com
Thank You!
