When it comes to alcohol, how to make healthier choices easier choices Peter Anderson Armagh 26 January 2012 1.Three reasons why we need to do this 2.Five ways to do it 1.Three reasons why we need to do this 2.Five ways to do it 1.High consumption 2.High harm 3.High cost 1.High consumption 2.High harm 3.High cost 1.High consumption 2.High harm 3.High cost Regional variation of proportion of alcohol-attributable deaths to all deaths for people 15 to 64 years of age, 2004, European Union 1.High consumption 2.High harm 3.High cost Economic costs per head (2007 $US PPP) due to alcohol by cost category Economic costs per head (2007 $US PPP) due to alcohol by cost category 1.Three reasons why we need to do this 2.Five ways to do it 1.As with tobacco, improve health literacy with consumer information and warnings 2.As with tobacco, ban advertising 3.As with tobacco, deal with the workplace 4.As with tobacco, provide help and support 5.As with tobacco, put up the price 1.As with tobacco, improve health literacy with consumer information and warnings 2.As with tobacco, ban advertising 3.As with tobacco, deal with the workplace 4.As with tobacco, provide help and support 5.As with tobacco, put up the price Overall evaluation Alcoholic beverages are carcinogenic to humans Ethanol in alcoholic beverages is carcinogenic to humans Risk of breast cancer by daily alcohol consumption Lifetime risk of dying from alcohol-related death by gram alcohol/day or /week for Australian men and women. 1.As with tobacco, improve health literacy with consumer information and warnings 2.As with tobacco, ban advertising 3.As with tobacco, deal with the workplace 4.As with tobacco, provide help and support 5.As with tobacco, put up the price Report of the European Commission Science Group on alcohol: It can be concluded from the studies reviewed that alcohol marketing increases the likelihood that adolescents will start to use alcohol, and to drink more if they are already using alcohol Characters consumed alcohol 3 times and alcoholic beverages were portrayed an additional 15 times Characters consumed alcohol 18 times and alcoholic beverages were portrayed an additional 23 times In both movies, there were two commercial breaks, either non- alcohol or alcohol advertisements non-alcohol commercials alcohol commercials F=4.44; p