IBM Systems and Technology

Thought Leadership White Paper

September 2014

When “pull” turns to “push”: Mobile computing is now mission criticalIncrease business opportunities and improve decision making with a mobile strategy built on IBM System z

2 When “pull” turns to “push”: Mobile computing is now mission critical

IntroductionThere’s no doubt about it: Mobile computing has changed busi-ness. Customers, partners and employees now have anytime, anywhere, any-device access to information. And with that access, they have the ability to make decisions and act faster than ever.

But there’s a f lip side: Because now business is changing mobile computing. Organizations are finding new ways to leverage data, analytics and processing power. And they’re using those resources for greater inf luence over those users’ decisions and actions.

Seen from both sides, mobile computing operates principally from the “bottom up,” with users connecting to the business. But it also operates from the “top down,” with businesses con-necting to users. Mobile computing is no longer, for example, only about a consumer in your store using a smartphone to find a better price elsewhere. Now it’s about your knowing the consumer is at your location, using information on buying pat-terns to anticipate the purchase, and sending an offer to that smartphone to prompt a purchase from you.

With users and businesses both actively engaged, mobility has moved beyond being simply another channel for connecting. Now it can create a relationship that can become the primary channel for business.

This white paper will examine these changes and growth in mobile computing, demonstrate how organizations are using mobile computing to achieve business goals and describe IBM® System z® as the platform of choice for supporting mobile business.

Big data and analytics transform mobile computing—and vice versaThe ability to “pull” and “push” information from business sites or databases to users and back again is nothing new. But when it comes to mobile computing, there has long been an imbalance in its use. Customers, partners and employees rapidly adopted

mobility as a quick and convenient channel from which to “pull” information and on which to initiate transactions for their personal or professional use. Many businesses, however, have found it challenging to “push” information and transactional opportunities to users in timely and targeted ways that advance their business goals.

Now the convergence of big data and analytics with mobile computing means it is possible to make mobility business critical.

By applying analytics to data gathered from mobile transactions and activities, organizations can extract insight from their users’ behavior—enabling the business to anticipate needs and build a competitive advantage by offering new or improved services. By gaining a better understanding of user expectations about mobile interactions, organizations can support mobile offices for employees in the field—and support timely and confident decision making. And they can create targeted offerings based on insight into individual customers’ preferences, previous purchases or physical location.

A significant challenge lies, however, in the fact that the implementation of a mobile channel can increase the volume of an organization’s data center transactions by as much as 50 percent.1 But handling this workload is critical, as analytics must be delivered rapidly—in minutes or seconds—if the potential of mobility is to be realized in today’s rapidly changing, on-the-go mobile environments.

Despite complexity, mobile business must occur in real timeOn the surface, mobile computing may appear simple—because it occurs in targeted and specific operations. A hospital recog-nizes that a patient has been searching its website for informa-tion about diabetes, so it sends relevant health information to his smartphone. A home improvement store picks up a smartphone signal indicating that a customer who has recently purchased paint is in the store, so it sends her a coupon for paintbrushes. A bank monitors transactions, performs real-time fraud analysis and immediately notifies customers when it detects suspicious activity or when overdrafts or other problems occur.

3IBM Systems and Technology

But in reality, the processes that support the business side of mobile computing can be large and complex. An organization that has compiled extensive big data on a customer’s previous purchases and activities, for example, can require a significant infrastructure to send out a single paintbrush coupon.

That’s because big data requires the ability to manage high volumes of vastly different information. And coupled with sophisticated analytics, it can produce a workload so large that it interrupts the normal f low of business computing. Yet despite size and complexity, the processes that support mobile comput-ing must occur in real time—before the customer leaves the store if the company is “pushing” out a coupon, and virtually instantaneously if the customer is “pulling” information on a product or service.

The days of slow, meticulous, labor-intensive research, analysis and reporting are long gone. Organizations today must respond to the “mobile moment” when users may be available only brief ly and want answers now. Without immediacy, users will go to another source, and the business opportunity will be lost.

Mobile computing is the new business platformAlready, mobile devices have become the platform of choice for both personal and business use. In 2014, it is estimated, shipments of smart connected devices will reach 1.8 billion— compared to 74 million PCs.2 The use of tablets and smart-phones in business is expected to grow 25 percent per year through 2017, at which point they will account for more than 90 percent of connected business devices.3

For organizations reaching consumers with a mobile strategy, a recent IBM survey notes a strong focus on core business goals—listing the top three priorities as increasing customer engagement, improving customer satisfaction, and generating revenue via mobile devices.4

2017

Exabytes per month

Growth in traffic through the mobile channel61 percent compound annual growth rate

18

9

0

2013

Source: Cisco, “Visual Networking Index: Global Mobile Data Traffic Forecast Update,2013 – 2018,” February 5, 2014.

2014

2015

2016

2018

Changing device types in the mobile channel

Billions of devices

2013

2014

2015

2016

2017

2018

12

6

0

Other portable devices (0.3%, 0.3%)Tablets (1.3%, 5.0%)Laptops (2.1%, 2.6%)

Machine to machine (4.9%, 19.7%)Smartphones (24.9%, 38.5%)Non-smartphones (66.4%, 33.9%)

Figures in parentheses show percent of devices or connections in 2013 and 2018.

Source: Cisco, “Visual Networking Index: Global Mobile Data Traffic Forecast Update,2013 – 2018.” February 5, 2014.

4 When “pull” turns to “push”: Mobile computing is now mission critical

Top priorities for a mobile consumerbusiness strategy

Increase customerengagement

Improve customersatisfaction

Generate sales viamobile phones

Appear asinnovative

Acquire newcustomers

Drive traffic tophysical stores

Buildloyalty

Increase brandawareness

Test andlearn

Reach particularconsumer segments

Reduce operatingor marketing costs

3%

7%

13%

18%

24%

24%

25%

28%

29%

55%

37%

35%

Source: Forrester, “Make The Most Of Analytics To Meet Your Mobile Objectives,”September 9, 2013.

Other

For organizations using mobile computing in their business operations, a recent alliance between IBM and Apple targets the need to transform enterprise mobility. More than 98 percent of Fortune 500 organizations and more than 92 percent of Global 500 organizations use Apple iOS-based devices in their business operations.5 By creating a new class of business applications that

deliver IBM big data and analytics capabilities for Apple iPhone and iPad devices, these two industry leaders aim to redefine the way work is done, address key industry mobility challenges and spark mobile-led business change.

5IBM Systems and Technology

Virtually any business today can benefit from mobile computing

Across industries, organizations with unique needs find a common solution in mobile computing.

Banking and finance• Customers want to manage portfolios and accounts with

complete bank transactions from anywhere.• Banks can now make deposits using a picture of a check,

eliminating the need for customers to enter the bank.

Insurance• Mobile computing helps reduce costs with electronic filing,

processing, managing and documenting of claims. • Customers can upload photos of vehicle damage and get

the instant status of their claim.

Travel and transportation• Self- service mobile computing enables up-t o- date itinerary

and location information.• Mobile devices are eliminating the need for paper tickets.

Construction and manufacturing• Management of complex projects and operations can take

place immediately onsite, instead of later at the office. • Customer work orders can be processed and information

transferred in real time.

Retail• Most customers carry their smartphones with them,

enabling new types of engagement while they shop.• Stores can identify a shopper’s location and intelligently

target personalized coupons and marketing promotions.

Cross-industry• Mobile computing empowers employees with anytime,

anyplace access to dashboards and critical information.•This frees employees from their office PC, making them

productive wherever they are located.

Managing data is central to the success of mobile businessIn the fast-moving mobile world, information that is an hour old may be too outdated for employees to use or too stale to attract customers’ attention. A less-than- optimal user interface may be reason for users to do business elsewhere. And an unexpected surge in transactions can overwhelm an entire infrastructure.

Challenges abound, from reacting to user expectations about the way they interact with the organization to delivering high-quality mobile applications quickly and efficiently . From coping with large spikes in traffic caused by a new product announcement to managing a wide range of different mobile devices. From providing security for stored and in-motion data to bridging the differences between server-based and mobile-based applications.

The bottom line is that an organization’s ability to use mobile computing to build business depends directly on its ability to manage big data. To meet user demands, the organization has to deliver the highest possible quality of service. To achieve its own goals, the organization needs to make mobile computing and the components that support it business-critical functions.

Performance, scalability and security, as a result, are indispens-able to creating a mobile channel that is attractive to and useful for customers, partners and employees alike. The ability to apply analytics to big data, detect and correlate events, and then use the insights produced by analytics to improve operations and capture business opportunities is critical to a mobile initiative’s success.

6 When “pull” turns to “push”: Mobile computing is now mission critical

Mainframes supply the “system of record” for supporting mobilityToday’s highly visible mobile device, whether tablet or smart-phone, is known as a “system of engagement.” Individuals use these devices to engage not only with other individuals but also with applications, communities of users, businesses, organizations, and online sites and information in an interactive experience.

At the other end of that engagement sits what is known as the “system of record.” This is the infrastructure that hosts sites, information and applications—and that is responsible for ensur-ing the security, reliability and availability of user experiences. Organizations have long tracked user actions and locations, and they have compiled mobile computing histories on users connecting with their systems of record. Now, they are

Improving the banking experience with mobile computing

When a suspicious paymenthas been requested, then...

Request biometricauthentication Notify bank and customers and take

steps to block fraudulent actions

Send message to inform customerof location of nearest branch

Promote overdraft protection offer

Online / mobile Teller

Customer servicemanagerCustomer

Personal

Branch touchpoints

When a pending transaction willcause an account to beoverdrawn, then...

When a customer’s card is notreturned by the ATM, then...

When predictive models and real-timescoring detect fraud, then...

increasingly using those systems to analyze their collected data to support organization-initiated engagements that support the business.

The need for security, reliability and availability, along with the need to support huge volumes of connections and transactions, means, however, that not every infrastructure can support comprehensive mobile computing. An infrastructure that relies entirely on distributed servers may lack the security, perfor-mance, integration and scalability necessary to support today’s and tomorrow’s rapidly growing mobile demands. As a result, many organizations—such as First National Bank (FNB) of South Africa—are turning to their mainframes. Mainframe solu-tions not only provide robust security and high performance, they are already the repositories of much of the data and applica-tions that mobile engagements require.

7IBM Systems and Technology

Capturing the number one spot in mobile banking

The South African company First National Bank (FNB) has run its core banking systems on IBM mainframes since the 1980s, but it recently seized the opportunity to leverage that infra-structure to add banking via smartphones—catapulting itself into the number one mobile banking brand in the country.

In a marketplace where more people have cellphones and smart mobile devices than have bank accounts, the bank’s flexible architectural approach integrated its new mobile front end with its tried-a nd- trusted mainframe capabilities to launch innovative services—such as a geo-pa yment application that enables mobile users to transfer money directly to another person’s cellphone.

Employing an IBM zEnterprise® EC12 server running IBM Information Management System (IMS™) as the core banking system enables fast end-t o- end response times of 30 milliseconds, on average, for mobile banking users. The IBM solution delivers a rapid, secure and reliable mobile banking experience that helps generate more business for FNB and helps reduce its average cost per transaction.

IBM zEnterprise systems are the ideal platform for extending mobilityGlobal organizations of all types—including 92 of the world’s top 100 banks, 23 of the top 25 US retailers and nine of the world’s 10 largest insurance organizations—trust their business to securable, scalable, self-optimizing IBM System z main-frames.6 Estimates are, in fact, that despite the growth of distributed computing, mainframes still process roughly 30 billion business transactions daily, including most major credit card transactions, stock trades and money transfers.6

In other words, infrastructures running the IBM zEnterprise operating system are already used as many organizations’ systems of record. And as companies such as the South African bank FNB are finding, their built-in security , scalability and per-formance, together with their capabilities for big-data analysis, make them the ideal platform for transforming enterprise mobile computing to interact more profitably with users’ systems of engagement.

As the system of record, System z typically already holds the lat-est, most accurate, up-to- the- second information that can help drive enterprise business decisions for engaging with users and inf luencing user actions via their mobile devices. A System z infrastructure presents a prime opportunity to deliver the real- time mobile transactions and mobile data that both users and organizations want.

Increased workloads can be a challenge to mobile computingFrom a device management standpoint, mobile systems of engagement present challenges. Mobile devices are shared more often than PCs, whether among family members or co-workers. They have multiple personas, whether for entertainment or personal business. Each has its own security profile. They are diverse, crossing multiple operating systems. They are used across multiple locations.

But from an information management perspective, f lexibility of use and users is an advantage to reaching large numbers of customers, partners and employees. Flexibility of location is an advantage in delivering timely, targeted messages. So is the fact that mobile devices put emphasis on the user experience. A successful interface makes for an engaging experience—and the organization that can take advantage of that attribute can use it to inf luence user actions.

8 When “pull” turns to “push”: Mobile computing is now mission critical

The challenges for information management, instead, are in ensuring that the enterprise infrastructure delivers the perfor-mance, scalability and security necessary to support mobility. The infrastructure must be able to handle spikes in mobile traffic and deliver high quality of service despite increased work-loads. Applications must be able to leverage existing enterprise services, which must be made secure and consumable in the mobile environment. Systems must be able to quickly provision new services and environments to accommodate growth as well as spikes.

Especially important is the impact mobile computing can have on workloads—and as a result, on the rest of the infrastructure’s ability to operate. Adding a mobile channel can increase transactions, including off-peak transactions in 24x7 mobile environments, by anywhere from 10 to 50 percent. Query or “read-only” transactions can increase to half of that total workload. Inefficient applications, written for mobile devices by less experienced coders, also can drive up transaction rates.1

IBM z/OS®- based mainframes, on the other hand, are designed to cope with the increased workloads of mobile computing. As IBM has defined and extended mainframe capabilities, IBM zEnterprise systems, for example, now support nearly 5,000 MIPS in a single footprint—about 10 times the capabili-ties of a z/OS- based system 10 years ago. 7

Managing workloads to support sustainability

The pressing demand for sustainability and smarter solutions across every industry have prompted German auto maker BMW Group tp focus on sustainable solutions such as car- sharing, eco- friendly vehicles and smart mobility services such as the “Park at my House” smartphone application for faster and cheaper parking. Such back-o ffice business innovation programs, however, increase data processing and information management workloads. The “Park at my House” application, for example, generates large volumes of new data that must be stored, analyzed and exploited. As one BMW manager noted: “…The smartphone app and ‘green’ car would add potentially huge extra volumes of work, and presented us with complex challenges around data manage-ment, performance and cost.”

Using IBM DB2® v11 for z/OS ena bled the company to optimize certain online transaction processing, query work-loads and data-sha ring workloads—and gain up to 15 percent CPU savings. The savings allowed greater workload to be processed within the same processor footprint and at a greater speed, delivering cost-e fficiency and productivity gains right from the DB2 box.

9IBM Systems and Technology

IBM mainframes are designed for the demands of mobilityAn enterprise mobile computing platform needs to be ready for any user, whether customer, partner or employee, at any time—and for fast-changing business needs to reach those users and enable transactions.

System z mainframes support the massive data warehouses that are necessary for effective business analytics. And their massive processing power can return analytic results quickly on struc-tured and unstructured data, so users get information in real time, not an older copy.

To combat increasing attempts at fraud carried by mobile traffic, IBM SPSS® software can execute complex predictive models during a mobile-initiated banking transaction to detect fraud in near real-time with high degrees of confidence as well as real-time scoring. And it all happens in the background within a

few milliseconds. The predictive models are fed results from complex queries into customer histories, profiling of data and other criteria that could take hours and days to run—but IBM DB2 Analytics Accelerator for z/OS accelerates these queries by a factor of thousands. The result? Instead of relying on models that might be a week old due the amount or prepro-cessing required to populate them, risk models can now be refined hourly if need be—helping reduce the scope of fraud.

Additionally, EAL 5 encryption and cryptographic hardware helps protect data in motion and at rest to support compliance with regulations such as the Sarbanes-Oxley (SOX) Act, Basel II/III and the Health Insurance Portability and Accountability Act (HIPAA). And users can get information when they need it, with “five-nines” (99.999 percent) availability that equates to only five minutes of downtime per year, the least amount of downtime recorded for any hardware platform.8

What makes System z the right choice for enterprise mobile computing?

System z attribute Technology benefit Business benefit

Mobile-ready Connecting back-end systems

to mobile devices to turn each

interaction into an opportunity

• Enablesextending

tomobiledevices

andtransformingthecapabilities Handles the massive spikes and growth of mobile workloads, avoiding disruption of business-critical transactions, applications and processes

Big data- and analytics-ready Providing real-time access

to the system of record’s

current data—not to an

outdated copy—for inte-

grated, real-time analytics

• Providesanenterprisedatahubthat

high-volumetransactionprocessing

delivers Delivers real time insight to the enterprise for more competitive decision making and improved business performance

Security-ready Providing security and reliability

for critical business processes,

applications and data

• Supportsdatasecuritywithbuilt-incryptography

• Enablesdatamanagementwiththehighestlevelof

security

• Deliversindustry-leadingresiliencyandavailability

• Providesprotectionfromthedevicetothecore

businessprocessesonthemainframewithan

ecosystemofsecurityproducts

Supports data security and resilience with best-of-breed security, audit, compliance and real-time monitoring and reporting

10 When “pull” turns to “push”: Mobile computing is now mission critical

Behind the scenes, IBM solutions power mobile computingIBM solutions are the foundation of online transactions world-wide. From airline ticket purchases over the Internet to with-drawals of cash from a bank’s ATM, IBM mainframes and related software products serve the critical needs of users and businesses every day.

Consider IBM Customer Information Control System (CICS®), the family of application servers and connectors that provides online transaction management. Every second, every day, all around the world, organizations process 1.3 million CICS trans-actions. In comparison, 68,542 Google searches occur every second globally.9

What are those transactions accessing? In many cases, it’s data residing on IMS, a transaction and hierarchical database man-ager for online applications, or on DB2 database software. The combined transaction and database capabilities of IMS on the System z platform and DB2 v11 for z/OS are all designed to

deliver unprecedented levels of performance and the greatest levels of availability, reliability and security—with IMS v13 capa-ble of handling more 117,000 transactions per second.

What applications are users employing? Typically, transactions and data access are made possible by a variety of tools—from a variety of devices. But with IBM, that’s no problem. IBM Worklight® Foundation enables developers to create mobile applications once and deploy them across many different mobile devices for easy, secure access.

And how can organizations learn from mobile activity? The IBM Cognos® family of products provides business intelligence and performance management software designed to give organi-zations the analytics capabilities they need to make better and smarter business decisions. The IBM Cognos Mobile solution extends business intelligence capabilities to mobile devices, providing reports, dashboards, metrics, analysis and other information to support business decisions regardless of location.

Systems of engagement meet systems of record on IBM z/OS

Mobile-optimized

Cloud Cloud-basedservices

Systems of engagement

IBM WebSphereLiberty z/OS Connect

Systems of record

Enterprisesystems

integration

Enterpriseapplications

Enterprisedata

Enterprisetransactionprocessing

IBM IMS IBM DB2Interface connectingback-end and

mobile systemsOn-premisesenterprise

11IBM Systems and Technology

Growing the mobile channel more than 600 percent

In a climate of rapid national growth, Credit Unions System for Brazil (Sicoob) saw opportunity in offering services with what it terms “strong social appeal” such as mobile banking that differed from the services offered by traditional banks. The bank’s distributed infrastructure, however, which required adding servers one by one, proved to be an unsustainable model for increasing business to its 2.5 million customers.

To meet its need, Sicoob instead switched to the IBM System z platform—and more than 300 virtual servers processing and storing huge amounts of financial data. Sicoob has 50 DB2 databases storing more than 22 TB of data on Linux for System z. The largest of these—growing by 300 GB a month—contains scanned images of credit contracts and deposited checks. Business decision making is further supported with a strong Cognos-bas ed business analytics architecture and Cognos Mobile supporting timely data analysis for optimized business results.

In the first year, the enhanced possibilities made possible by the combination of IBM mainframes and IBM database and analytics software supported a growth through its self- service, mobile channels of nearly 600 percent, with Internet banking growing by 200 percent.

ConclusionSystem z is the platform of choice for extending an organiza-tion’s business capabilities and brand value to the mobile chan-nel. It delivers ease of access to data sources and transactions.

It ensures the ability to cope with new workload demands and the unexpected spikes that occur in mobile business. It meets the high-availability needs of always- on devices with an always- on mainframe solution.

Built-in security and the inherent scalability of System z can empower business initiatives of all types and sizes. The ability to extend enterprise applications to mobile users can support timely and confident decision making by mobile employees. Its analyt-ics capabilities can support business insight and initiatives to interact with customers in new and innovative ways to more effectively inf luence their buying decisions.

The IBM mainframe was introduced more than 50 years ago, and each subsequent model has included innovations and inven-tions. In addition, 5,000 mobile experts at IBM have been at the forefront of mobile enterprise innovation. IBM has secured more than 4,300 patents in mobile, social and security that have been incorporated into solutions that enable enterprise clients to streamline and accelerate mobile adoption, engage more people and capture new markets.

IBM has established the world’s deepest portfolio in big data and analytics consulting and technology expertise based on experiences drawn from more than 40,000 data and analytics client engagements. This analytics portfolio spans research and development, solutions, software and hardware, and includes more than 15,000 analytics consultants, 4,000 analytics patents, 6,000 industry solution business partners, and 400 IBM mathe-maticians who are helping clients use big data to transform their organizations.

Please Recycle

For more informationTo learn more about IBM z/OS mainframes and related solu -tions for mobile computing, please contact your IBM represen-tative or IBM Business Partner, or visit ibm.com/systems/z/solutions/mobile.html

Additionally, IBM Global Financing can help you acquire the IT solutions that your business needs in the most cost-effective and strategic way possible. We’ll partner with credit-qualified clients to customize an IT financing solution to suit your business goals, enable effective cash management, and improve your total cost of ownership. IBM Global Financing is your smartest choice to fund critical IT investments and propel your business forward. For more information, visit: ibm.com/financing

© Copyright IBM Corporation 2014

IBM Corporation Systems and Technology Group Route 100 Somers, NY 10589

Produced in the United States of America September 2014

IBM, the IBM logo, ibm.com, System z, zEnterprise, z/OS, CICS, Cognos, DB2, IMS, SPSS, Worklight, and z10 are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/le gal/c opytrade.shtml

This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates.

The performance data and client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions.

THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT . IBM products are warranted according to the terms and conditions of the agreements under which they are provided.

The client is responsible for ensuring compliance with laws and regulations applicable to it. IBM does not provide legal advice or represent or warrant that its services or products will ensure that the client is in compliance with any law or regulation.

1 Compuware, “The Beating Heart of Enterprise I.T.: The Mainframe in a Hyper-Distributed W orld,” November 27, 2013. http:// www.compuware.com/c ontent/da m/c ompuware/mainf rame-s olutions/white-pa pers/2 0262_MF_Survey_WP_FINAL_Final.pdf

2 Cisco, “Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2013 – 2018,” February 5, 2014. http:// www.cisco.com/c/ en/ us/ s olutions/c ollateral/s ervice-pr ovider/visual-n etworking-in dex-vni/ whit e_paper_c11-52 0862.html

3 IDC, “Maximizing Your Opportunity by Extending the IBM System z Mainframe Environment to Support Mobility,” February 2014.

4 Carl Husson, “Make The Most Of Analytics To Meet Your Mobile Objectives,” Forrester, September 9, 2013. http:// www.forrester.com/Make+The+Most+Of+Analytics+To+Meet+Your+Mobile+Objectives/fulltext/- /E- RES101641

5 IBM, “Apple and IBM Forge Global Partnership to Transform Enterprise Mobility,” July 15, 2014. http:// www-03.ibm. com/pr ess/us/ en/ pressrelease/4 4370.wss

6 Janet Sun, “Don’t Believe the Myth-information about the Mainframe: Part 1,” SHARE, May 07, 2013. http://w ww.share.org/p/ bl/ e t/blo gid=2&blogaid=234

7 Based on preliminary internal measurements and projections and compared to IBM zEnterprise z114 and/or IBM zEnterprise z10® BC. Official performance data will be available upon announce. Results may vary by customer based on individual workload, configuration and software levels. Visit LSPR website for more details at: ibm.com/s ervers/resourcelink/lib03060.ns f/page s/lspr index?OpenDocument

8 Information Technology Intelligence Consulting (ITIC) Global Server Hardware, Server OS Reliability Report, February 2013.

9 IBM estimates based on real client usage. http://w ww.statisticbrain.com/go ogle-s earches

IMW14794-USEN-00