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WHERE SEATTLE...millennial migration by JLL 3,780 new residential units were completed in 2018 33,000 more housing units are planned for Downtown MORE THAN 54,000 HOUSEHOLDS in Downtown

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Page 1: WHERE SEATTLE...millennial migration by JLL 3,780 new residential units were completed in 2018 33,000 more housing units are planned for Downtown MORE THAN 54,000 HOUSEHOLDS in Downtown
Page 2: WHERE SEATTLE...millennial migration by JLL 3,780 new residential units were completed in 2018 33,000 more housing units are planned for Downtown MORE THAN 54,000 HOUSEHOLDS in Downtown

W H E R E S E AT T L E

C O M E S T O L I F E

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Page 3: WHERE SEATTLE...millennial migration by JLL 3,780 new residential units were completed in 2018 33,000 more housing units are planned for Downtown MORE THAN 54,000 HOUSEHOLDS in Downtown

GDP per capita

#4 IN THE US

Wealthiest city

#9

IN THE US

WHY SEATTLE?

Visitors to Seattle each year

38 MILLION

Projected population growth by 2023

2x

NATIONAL AVERAGE

for total passenger traffic at Seatac Airport

#8 IN THE US

Wealthy millennial households

#4 IN THE US

From international tourism each year

16% VISITOR SPENDING

Largest population with 3,798,902 residents

#15 IN THE US

Number of cranes

Top expansion market for Bay Area tech companies

Population growth of 20-somethings

Multifamily construction spending per capita

Percentage of the population with a college degree

#1 I N T H E U S

UNIVERSITY VILLAGE

PACIFIC PLACE

BELLEVUE SQUARE

AIRPORT

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Page 4: WHERE SEATTLE...millennial migration by JLL 3,780 new residential units were completed in 2018 33,000 more housing units are planned for Downtown MORE THAN 54,000 HOUSEHOLDS in Downtown

1 Bil l & Melinda Gates Foundat ion

2 Apple

3 Facebook (Arbor Block s)

4 G oogle Cor porate

5 Ama zon Campu s

6 Ama zon World HQ & Spheres

7 Lig ht Rail Westlake Stat ion

8 P ike Place Market

9 Seat tle Ar t Mu seum

10 Benaroya Hall

11 The 5th Avenue Theat re

12 Wa shin g ton State Convent ion Center

13 Paramount Theat re

Enter tainment

Resident ial

Of f ice

Retail

Hotel

A CITY ON THE RISEIT’S ALL HAPPENING

DOWNTOWN

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Page 5: WHERE SEATTLE...millennial migration by JLL 3,780 new residential units were completed in 2018 33,000 more housing units are planned for Downtown MORE THAN 54,000 HOUSEHOLDS in Downtown

DEMOGRAPHICS

PACIFIC PLACE

UNIVERSITY VILLAGE

BELLEVUE SQUARE

PIONEER PLACE

CHERRY CREEK

CITY CREEK

GALLERIA EDINA

DENVER PAVILIONS

50k0 100k 150k 200k 250k 300k 1MM 1.5MM 2MM 2.5MM 3MM 3.5MM 4MM

POPULATION

In 2018, Seattle ranked #1 in the US for multifamily construction spending per capita

1 Mile

3 Miles

Metro Area

Denver Pavilions

$76,171

$91,6

83

$108,723

$50k

0

$100k

$150k

$200k

Pacific Place University Village

Bellevue Square

Pioneer Place Cherry Creek City Creek GalleriaEdina

$103,315

$128,823

$118,413

$95,131

$143,4

77 $118,413

$165,759

$184,70

7

$118,413

$78,46

6

$108,0

13

$100

,785

$194

,014

$96

,09

2

$108,723

$67,128

$82,425

$99

,90

5

$101,885

$130,59

6 $106

,780

AVERAGE HOUSEHOLD INCOME

In 2018, Seattle ranked #1 in the US for expansion markets for Bay Area tech companies

1 Mile

3 Miles

Metro Area

1 MILE

42.7%

47.5%

33.5%

40.5%

31.8%

36.0%

30.1%

46.8%

3 MILES

40.4%

40.8%

30.5%

37.3%

42.4%

36.6%

26.8%

41.9%

MSA

30.5%

30.5%

30.5%

28.7%

30.1%

31.0%

27.7%

30.1%

MILLENNIALS (20 TO 39)

1 MILE

$103,315

$95,131

$165,759

$78,466

$194,014

$67,128

$101,885

$76,171

3 MILES

$128,823

$143,477

$184,707

$108,013

$96,092

$82,425

$130,596

$91,683

MSA

$118,413

$118,413

$118,413

$100,785

$108,723

$99,905

$106,780

$108,723

AVG HOUSEHOLD INCOME

CENTER

Pacific Place (Seattle, WA)

University Village (Seattle, WA)

Bellevue Square (Bellevue, WA)

Pioneer Place (Portland, OR)

Cherry Creek (Denver, CO)

City Creek (Salt Lake City, UT)

Galleria Edina (Edina, MN)

Denver Pavilions (Denver, CO)

EMPLOYEES

1 MILE

189,299

17,518

51,580

109,397

23,935

65,667

27,496

127,754

3 MILES

325,147

105,954

100,316

280,759

225,344

145,647

113,547

253,841

MSA

1.7MM

1.7MM

1.7MM

1.1MM

1.4MM

615,615

2.1MM

1.4 MM

POPULATION

1 MILE

84,194

40,015

25,431

38,461

18,446

25,299

18,423

43,457

3 MILES

242,973

208,202

84,372

189,653

225,016

136,589

111,516

238,914

MSA

4.0MM

4.0MM

4.0MM

2.5MM

2.9MM

1.2MM

3.7MM

2.9 MM

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Page 6: WHERE SEATTLE...millennial migration by JLL 3,780 new residential units were completed in 2018 33,000 more housing units are planned for Downtown MORE THAN 54,000 HOUSEHOLDS in Downtown

San Francisco

Seattle

Nashville

Austin

Portland

Boston

Denver

Los Angeles

Atlanta

Phoenix

Houston

50% 60% 70% 80% 90% 100%

93%

90%

89%

89%

88%

86%

85%

85%

81%

80%

76%

OFFICE OCCUPANCY

Compared to peer U.S. cities

PERCENT OF ALL CENTRAL BUSINESS DISTRICT OFFICE CONSTRUCTION

in the U.S. by city in 2017

SEATTLE WORKPLACES300,000 jobs are located Downtown—approximately 30 jobs per day were added from 2010 through 2018

71MM square feet of of f ice space Downtown represents 79% of the total of f ice inventory in Seattle

69,000+ TECH WORKERS 4 companies within 1 mile: Amazon, Facebook, Google, Apple

NEARLY 13MM square feet of of f ice was added to Downtown Seattle since 2010 to support the 39% increase in jobs

MAJOR EMPLOYERS

20.4%

SEATTLE

19.9%

CHICAGO

48.3%

ALL OTHER

CITIES

11.4%

WASHINGTON, DC

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Page 7: WHERE SEATTLE...millennial migration by JLL 3,780 new residential units were completed in 2018 33,000 more housing units are planned for Downtown MORE THAN 54,000 HOUSEHOLDS in Downtown

Washington State Convention Center Expansion Project©LMN2017

20110

100k

200k

300k

400k

2012 2013 2014 2015 2016 2017 2018

420k 422k404k

420k

380k 380k 383k400k

CONVENTION CENTER ATTENDANCE

A $1 .6 BILLION ADDITION TO THE

WASHINGTON STATE CONVENTION

CENTER WILL OPEN IN Q1 2022 ,

DOUBLING ITS SIZE AND POTENTIAL

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Pac

ific

Pla

ce

Page 8: WHERE SEATTLE...millennial migration by JLL 3,780 new residential units were completed in 2018 33,000 more housing units are planned for Downtown MORE THAN 54,000 HOUSEHOLDS in Downtown

$0 $1k $2k $3k $4k $5k

San Francisco

Los Angeles

Boston

Seattle

Denver

Portland

Atlanta

Austin

Nashville

Houston

Phoenix

$4,550

$3,595

$2,700

$2,600

$2,095

$1,995

$1,725

$1,695

$1,675

$1,550

$1,397

82,000 residents (more than one in ten Seattleites) call Downtown home

38% INCREASE in Downtown Seattle population since 2010

RANKED #1 in the U.S in 2018 for greatest population growth for 20-somethings by CBRE and for the highest net millennial migration by JLL

3,780 new residential units were completed in 2018

33,000 more housing units are planned for Downtown

MORE THAN 54,000 HOUSEHOLDS in Downtown Seattle, and eight out of ten are renters

RANKED #1 in the U.S. in 2018 for multifamily construction spending per capita

RESIDENTIAL

MEDIAN RENTS compared to peer U.S. cities RESIDENTIAL UNITS by scheduled completion date

2012

1,875

10k

18k

2013 2014 2015 2016 2017 2018 2019 2020 2021

2,4463,292 3,600

2,199

5,677

3,780 3,535

5,617

17,454

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Page 9: WHERE SEATTLE...millennial migration by JLL 3,780 new residential units were completed in 2018 33,000 more housing units are planned for Downtown MORE THAN 54,000 HOUSEHOLDS in Downtown

TOURISM

Seattle40%

60%

80%

100%

Boston Portland

92.2%91.6%

89.8%

SF Denver Nashville LA

87.8%85.9% 84.8% 83.7%

Atlanta Austin Phoenix Houston

73.5% 73.2%

58.6% 58.4%

DOWNTOWN HOTEL OCCUPANCY

Upon recent completion of the Hyatt Regency, the largest hotel in the Pacific Northwest, Downtown Seattle now has 16,000 hotel rooms and 2,00 Airbnb listings

CRUISE SHIP PASSENGER BOARDINGS

Cruise ship passengers disembark from Pier 66 and Pier 91, 1 mile away

THE 2019 EMERALD CITY EXPERIENCE

Since 2010, Downtown Seattle has seen a 63% increase in sales for entertainment, food, recreation, sports, and arts.

8.6 MILLIONmuseum and

performance attendees

3.5 MILLIONsports fans

15 MILLIONvisitors to

Pike Place Market

3.6 MILLIONhotel room

nights booked

$1.6 BILLIONin entertainment

industry retail sales

1 .1 MILLION cruise passengers

board or disembark at Piers 66 & 91

20140

200k

400k

600k

800k

1MM

1.2MM

2015 2016 2017 2018

823,780898,032

983,539

1,071,594 1,100,600

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Page 10: WHERE SEATTLE...millennial migration by JLL 3,780 new residential units were completed in 2018 33,000 more housing units are planned for Downtown MORE THAN 54,000 HOUSEHOLDS in Downtown

DOWNTOWN SEATTLE RETAIL

WESTLAKE AVE

7TH AVE

OL

IVE

WA

Y

PIK

E S

T

PIN

E S

T

UN

ION

ST

UN

IVE

RS

ITY

ST

ST

EW

AR

T S

T

VIR

GIN

IA S

T

5TH AVE

4TH AVE

3RD AVE

6TH AVE

8TH AVE

9TH AVE

ParamountTheatre

I-5

I-5

ConventionCenter

ExpansionConvention

CenterExpansion

Light RailConstruction

Site

Ruth’sChris Steakhouse

WashingtonState Convention &

Trade Center

Grand HyattHotel

Tower @ 801Hyatt Regency

United StatesDistrict Courthouse

1700 7th Office Towers

blueacre

Plaza600Bldg.

Westin HotelWestinBldg.

6th &Lenora Bldg.

Bank ofAmerica

CreditUnion

Lloyd Bldg.

TheTower Bldg.

Do The Extraordinary

The WarwickHotel

HotelAndra

Olive 8Hyatt Hoteland Condos

ParamountHotel

1600 7th Office Tower

Mr. West

Zane+Wylie’s

ClubMonaco

SeattleSheraton Hotel

RocheBobois

Bed Bath & Beyond

CentennialBldg.

MayflowerPark Hotel

Westlake Center

HotelTheodore

GameWorks

Timbuk2

Motif Hotel

U.S. BankCentre

SeattleHilton

RedevelopmentOffice Tower,

Hotel and Retail

Rainer Square

IBM Plaza

Park PlaceBuilding

TwoUnionSquare

OneUnion Square

WashingtonAthletic

Club

SecuritiesBldg.

FairmontHotel

Capital Grill

UW Store

Seattle Symphony

Triple Door

Tim

es S

quare

Bld

g.

5th AveTheater

BrooksBrothers

Doc Marten’s

Mountain Hardwear

Ross DressFor Less

Mario’s

NorthFace

Despite being less than 6% of Seattle’s land mass, Downtown Seattle is home to 1/3 OF BRICK-AND-MORTAR RETAIL SALES and nearly 1/2 of leisure spending (including dining )

$1.6B in brick-and-mortar retail sales Downtown in 2018

MORE THAN A MILLION square feet of retail leases were signed in the past f ive years

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Page 11: WHERE SEATTLE...millennial migration by JLL 3,780 new residential units were completed in 2018 33,000 more housing units are planned for Downtown MORE THAN 54,000 HOUSEHOLDS in Downtown

FIVE LEVELS OF FASHION, FLAVOR & FASCINATION

MODERN DESIGN

MARRIES WITH

NATURAL ELEMENTS

TO CREATE A

CONTEMPORARY

URBAN RETAIL

AND DINING

ENVIRONMENT

1,200 PARKING SPACES

DEDICATED SOCIAL MEDIA & MARKETING TEAM

24HR SECURITY

VALET

COVERED RIDESHARE DROP OFF

CONCIERGE

339,000 SQUARE FEET & f ive le vel s of shoppin g span an ent ire Downtown c it y block

DRAMATIC NEW ENTRANCE open s up to Seat tle ’s tech neig hborhood s

LIGHT-FILLED ATRIUM and t ran sfor med inter iors energ i ze gather in g spaces & connect the outdoors to The Great Indoors

OLIVE WAY | STREET LEVEL

PINE ST. |

STREET LEVEL

CONCOURSE

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Page 12: WHERE SEATTLE...millennial migration by JLL 3,780 new residential units were completed in 2018 33,000 more housing units are planned for Downtown MORE THAN 54,000 HOUSEHOLDS in Downtown

PACIFIC PLACE’S

EIGHT FIGURE RENOVATION

af ter

be fore

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Page 16: WHERE SEATTLE...millennial migration by JLL 3,780 new residential units were completed in 2018 33,000 more housing units are planned for Downtown MORE THAN 54,000 HOUSEHOLDS in Downtown

PA C I F I C P L A C E S E AT T L E . C O M

F O L L O W U S O N I N S TA G R A M :

@ PA C I F I C _ P L A C E

F O R L E A S I N G I N F O R M AT I O N

R O S S P E Y T O N

R O S S . P E Y T O N @ M A D I S O N M A R Q U E T T E . C O M

R I C H J O H N S O N

R I C H @ O DY S S E Y R E TA I L A D V I S O R S . C O M

D A N I E L L E W I S

D A N I E L @ O DY S S E Y R E TA I L A D V I S O R S . C O M

L I Z M C L AY

L I Z @ O DY S S E Y R E TA I L A D V I S O R S . C O M

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