Whether your customers plan to enjoy a quiet evening on the patio, have friends over for a pool-party, or hit the beach for some fun in the sun, EXCELSIOR WINES has a full portfolio of CRISP, REFRESHING WHITE WINES that are perfect pairings for any summer soiree!

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RIDE THE WAVE OF OPPORTUNITY• Chardonnay is the #1 varietal type, comprising 20% of Total Wine EQ Vol

• Americans are MAD for MOSCATO – now ranks #9 of all varietal types(more than Malbec!)

• Summer recipes tend to be light & cool so chilled & light-bodied wines are the perfect match

CHILLIN’ LIKE A VILLAIN WITH CHILEAN WHITES!• New! Frontera Specialties Pedro Jimenez! Introduce your customers to this

“charming” white wine and watch them be seduced by Pedro!• New! Casillero del Diablo “Devil’s White” – a proprietary blend from Legendary

winemaker, Marcelo Papa• “Best Buy” – Wine & Spirits Magazine (2011 Casillero del Diablo Coastal White)

• Concha y Toro – 2013 Winery of The Year - Wine & Spirits Magazine–19 of the past 27 years!

• Concha y Toro – Drinks International “2013 World’s Most Admired Wine Brand” – 3rd Year in a Row!

TANGO WITH TORRONTÉS & ARGENTINA • 90PTS “Best Buy” – Wine & Spirits Magazine (Amado Sur Torrontés 2012)

• New! Decopas Sauvignon Blanc! Put a Buenos Aires twist on “Happy Hour”!

WISH THEY ALL COULD BE CALIFORNIA… • Little Black Dress Wines are gaining momentum, up +13.1% in EQ Vol, with

growth in nearly every SKU: (Moscato +65.1%, Riesling +35.7%, Sauvignon Blanc +19.1%)¹ • Five Rivers Chardonnay – now designated Central Coast Appellation! • 93PTS GOLD MEDAL “Best in Class” – California State Fair (2011 LBD Moscato)

• 92PTS GOLD MEDAL – Los Angeles Int’l Wine Comp & GOLD MEDAL SFChronicle Wine Comp (2011 LBD Divalicious White)

• GOLD MEDAL SF Chronicle Wine Comp (2011 Five Rivers Central Coast Chardonnay)

POS ELEMENTS A. Case Card B. Cold Box Sticker C. MIR Bottle Necker D. $1 IRC Bottle Necker E. $2 IRC Bottle Necker F. Boat Wine Rack

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MIR—SAVE UP TO $24 on assorted white wines from Concha Y Toro, Trivento, Decopas, Little Black Dress & Five Rivers

• Save $2 off two (2) 750ml or 1.5L bottles • Save $8 off six (6) 750ml or 1.5L bottles • Save $24 off twelve (12) 750ml or

1.5L bottles • Valid through Labor Day, Sept.1, 2014

IRC—SAVE $1 / SAVE UP TO $2 Crab Cakes - Ideal Pairing for Chardonnay!

• Save $1 off Phillips Seafood• Save $1 off ReaLemon• Valid through October 31, 2014

MEDIA SUPPORT • Bon Appétit full page ad & Phillips

Crab Recipe (June issue on newsstands

mid-May)mid-May)

OFF-PREMISE©

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