White City Living West London’s most exciting new neighbourhood

Located in the heart of west London, White City is surrounded by world-class retail and entertainment, creative businesses and cutting-edge research. It is transforming into a thriving new place to live, work and play.

Set within an eight acre site with five acres of open green space, secluded gardens and water features, White City Living will comprise 1,400 new homes.

White City Living will not only offer beautiful homes, but will also offer a wide range of boutique shops, restaurants, cafés and bars that alongside spaces for performances, markets exhibitions, contribute to overall sense of a flourishing, dynamic new district.

The first phase of White City Living will comprise 406 apartments across three buildings, which are estimated to complete towards the end of 2019.

White City Living London W12

2–3White City Living West London’s most exciting new neighbourhood

Interior specialists Arney Fender Katsalidis have taken minute care to ensure that the layout of every apartment evokes an extraordinary sense of space without compromising on practical necessities like storage and privacy.

Residents’ amenities

The same level of care and attention has been given to the design of the residents’ amenity areas. With a particular focus on creating spaces that are desirable to use and spend your leisure time in, these facilities are light-filled spaces with the swimming pool linking directly to a south facing terrace set within one of the private landscaped gardens.

– Residents’ club – Two 20-seat private cinemas with food and drink facilities

– Screen-entertainment suite – Exclusive dining room & dedicated private kitchen

– Business lounge & meeting rooms – Basement parking – 17m swimming pool – Therapeutic hydro-pool – Treatment & massage rooms – Personal training studios – Cardio & weights gym including free-weights room

– Club lounge with firepit – Café – Experiential games room – 24 hour concierge

The residences

4–5White City Living West London’s most exciting new neighbourhood

London lifestyle

London is the only city in the world to have hosted the

Summer Olympics three times (including 1908 here

in White City)

4 World-heritage sites, more than any other city

in western Europe

3 of the top10 most visited museums in the world are in London

Kew Gardens

Royal Observatory Greenwich

Tower of London

Palace of Westminster

22mTheatre visits per year

66Michelin star restaurants

520Hotels

761Gyms

241Professional theatres

200Museums and galleries

5,000Hair salons

9,224Cafes and restaurants

One of the world’s ‘greenest’ cities for its size

Reasons to buy in London

8Large royal parks

40%Total open green space.

More than NYC, Berlin, Paris and Amsterdam

Robust economy

Low interest rates

Population increase

London as a ‘safe haven’

Strong legal structure, asset protection and multi-cultural society

Ease of access to four main airports in close proximity

Favourable exchange

rates

World class education

Favourable timezone

Centrally located between Asia and

North America

6–7White City Living West London’s most exciting new neighbourhood

Below £80,000

£80,000 – £1m

£1m – £1.2m

£1.2m – £1.4m

£1.4m – £1.6m

Above £1.6m

White City

Royal Albert Hall

Natural History Museum

Imperial College London

Lycée Français Charles de Gaulle

St Mary Abbots Primary School

Holland Park School

Tabernacle School

Imperial West

Imperial College Hammersmith

Bassett House School

Ark Burlington Danes Academy

St John XXII Catholic School

Notting Hill Prep School

Hyde ParkHigh Street Kensington

Portobello Road Market

Westfield

Holland Park

Electric Cinema

Notting Hill

Paddington

Kensington

Kensington Olympia

Goldhawk Road

Shepherd’s Bush

Wood Lane

White City LivingWhite City

Latimer Road

Ladbrooke Grove

Westbourne Park Royal Oak

Paddington

Edgware Road

Lancaster GateBayswater

Queensway

Notting Hill Gate

Holland Park

High Street Kensington

Shepherd’s Bush Market

Loftus Road Stadium

O2 Shepherd’s Bush Empire

White City overview

Located next to Europe’s best retail centre, White City residents benefit from fast connections to central London. Yet compared with its famous neighbours of Notting Hill, Holland Park and Kensington, property in White City remains very good value.

White City is located in the heart of west London, in the borough of Hammersmith and Fulham, just 2.5 kilometres west of Hyde Park.

With ample choice of public transport right on its doorstep, White City is extremely well connected. It has easy access to Wood Lane and White City underground stations as well as Overground, which provide residents with direct links to London’s major employment centres.

The area was transformed in 2008 with the opening of the Westfield shopping centre. A truly world class destination for fashion, food, entertainment and events, Westfield attracts some 28 million people every year.

White City is surrounded by a great offer of outstanding schools including St John XXIII Catholic Primary School and Ark Burlington Danes Academy. Students living in the area also enjoy easy access to London’s biggest universities; Kings College, LSE, UCL and Imperial College can all be reached within 30 minutes.

White City neighbours some of London’s most prestigious and picturesque areas such as Holland Park and Notting Hill. Both reached easily reached within a 30 minute walk, or in just two or three stops respectively on the central line, they are the prefect destination for a weekend stroll.

Westfield 6

Holland Park 9

Paddington 11

Hyde Park 14

Bond Street 15

Oxford Circus 19

Green Park 21

Kings Cross 27

Bank 28

London Heathrow 30

London Gatwick 70

White City £704,000

Notting Hill £704,000

Holland Park £2,600,000

Average travel times in minutes

Average house prices

Walking By tube By car

The local housing market has performed strongly over the last five years, with prices increasing by 43% over that time. This equates to 7.5% per annum. Demand for new homes is strong with 54% of all residential units under construction already sold.

However, with an average house price of just of £704,000, White City is significantly better value than its high end neighbours in the east; sales values in Notting Hill and Holland Park average £2.3 and £2.6 million respectively.

The private rented sector has also grown strongly in recent years. The number of households in the private rented sector has increased by 75% over the last decade.

Increasing demand for rented accommoda-tion has resulted in strong rental growth in recent years. The average rent has increased by 14.6% over the past 3 years, equating to 4.6% per annum.

There are currently around 52,500 private renters in White City and its neighbouring postcodes earning over £40,000 per annum. White City’s proximity to Notting Hill, Kensington and Holland park coupled with its excellent transport links to the west end and the City means that it is currently extremely popular with renters.

Being located close to an outstanding school can increase house price premium by:

13%

8–9White City Living West London’s most exciting new neighbourhood

White City Place

Westbourne ParkTelevision Centre

Marylebone

Westfield

The CityThe Shard

Hyde Park Holland Park

Imperial College WHITE CITY LIVING

Notting Hill

To complement the residential development at White City there are number of new initiatives underway, all of which represent a piece of the puzzle that will form a bright future for White City.

WestfieldBuilding on the success of its first phase, Westfield is now embarking on a £1 billion expansion that will see the current offer more than double. Anchored by a new John Lewis department store due to open in 2018, the expansion will create new over 70 new shops including an array of new luxury brands such as Sandro, Claude Pierlot and Voltaire. Surrounded by a new and vibrant pedestrian area, the Westfield expansion will also see the creation of a new residential neighbourhood as well cafés, restaurants and other amenities.

Television CentreJust across the road from White City Living lies one of the most iconic buildings in the country – the BBC Television Centre. Redevelopment of the former home of the BBC is currently underway, bringing with it a range of new independent cafés and restaurants including Bluebird and Cecconi’s. The scheme will also feature a Soho Private members club, an Electric Cinema and a 47-room hotel.

Imperial CollegeImperial College’s brand new 25 acre campus Think Space is already well underway and is set to bring a vibrant new research community to White City, transforming a previously derelict area into a lively hub of activity. One of its flagship buildings, the Translation and Innovation Hub (I-HUB) has just opened, providing a new home for early stage research and technology-based companies.

White City PlaceWhite City Place, formerly known as the BBC Media Village, is currently being redeveloped into a new business district. Whilst BBC will continue to be an important occupier, new tenants including the Royal College of Art (RCA) are also moving in. The RCA will open up a new hub for communication architecture and humanities, creating an academic community of over 700 students and staff. The rejuvenated White City Place will be set around a central avenue with high quality retail, restaurants, gardens and a square. In addition to the current buildings, new development has recently been proposed for an additional three commercial buildings at White City Place.

Public realmNature and green space will form an important part of the landscape surrounding the buildings throughout the White City Opportunity Area. Open parkland, public squares and gardens will be interwoven with footpaths and cycling routes, creating a beautiful and relaxing environment to live, work and spend your free time.

White City Living lies at heart of an £8 billion regeneration project, the White City Opportunity Area. This brand new neighbourhood is set to bring 6,000 new homes and 10,000 new jobs to the local area and will soon become one of London’s most exciting places to live. White City is already well underway in its transformation to become a world-leading hub of research, innovation and education, as well as fashion, retail, media and entertainment.

House price uplift from regeneration:

4.7% paPrice premium for a scheme with effective placemaking:

10%

the upgrade, there will be significant improvements with up to 32 trains per hour and an increase in passenger capacity by 33%. This upgrade has potential to add an additional 2.4% to house prices in White City by 2021, over and above underlying price inflation.

Placemaking is also hugely important in ensuring the maximum benefit occurs from regeneration. This multi-faceted approach to design brings all elements of a development together in a cohesive and diverse environment. Placemaking ensures an area has the appropriate amount and type of residential, retail, education, leisure, work space, restaurants, open space, transport, exhibition and community space. Effective placemaking clearly benefits an area and this impacts property prices. Our research shows that effective placemaking can add 10% to property prices compared with the wider area.

From the famous transformations of Covent Garden, Southbank and Kings Cross, regeneration has always been an important part of the ever-evolving London landscape. Regeneration can take many forms; the simple rejuvenation of a rundown area, a complete aesthetic overhaul of an area through to an effective remodel of the underlying fabric by addressing the deeper social and economic environment.

Whatever form it takes regeneration works to greatly improve the quality of life for its residents and transforms it into a more desirable place to live. And our research shows this can have a marked impact on property prices, with prices in regeneration zones increasing by 4.7% per annum over and above wider house prices growth.

Connectivity is important for regeneration. Whilst already well connected, White City will benefit from ongoing improvement works on the Hammersmith & City and Circle lines, which will enhance public transport services at Wood Lane station, through faster more frequent and more reliable trains. Following

Regeneration and placemaking premiumThe transformation of White City

10–11White City Living West London’s most exciting new neighbourhood

Comparison with Kings Cross

Kings Cross is widely seen as one of the most successful regeneration and placemaking projects in the UK. An area that was previously synonymous with dereliction and crime has now been completely transformed into a thriving hub of new homes, shops, offices, galleries, bars, restaurants, schools, a university and great public spaces.

Upon completion in 2019, Kings Cross Central will have created 3.4 million sq ft of office space, 500,000 sq ft of retail, leisure, hotel and educational facilities as well as 2,000 new homes.

The success of Kings Cross is manifested by the office occupiers it has attracted, including Google’s new headquarter at

White City and its extensive ongoing regeneration have many parallels with Kings Cross, which has undergone a major transformation over the last few years. The story of Kings Cross holds many clues to what the future will bring for White City.

St Pancras Square. Having previously been of the cheapest central London office locations, Kings Cross now commands a significant premium on rents, and is expected to achieve up to £80psf.

Its attraction as a place to live has also grown significantly. The first residential blocks sold at an average price of £850 per sq ft in 2010. The development is now averaging £1,550 per sq ft, with the latest phase, the Gasholders, achieving £1,900 per sq ft.

There are synergies between the redevelopment of Kings Cross and White City. We believe this means the same success at Kings Cross will be replicated at White City.

Kings Cross North London

White City West London

The University of Arts’ Central St Martins College was the first organisation to arrive in 2011. This provided an immediate vibrancy to the area and was instrumental in attracting business tenants such as Google.

Imperial College’s new campus Think Space is currently underway, bringing a new community of researchers, students, and business to the area. The Royal College of Art is also relocating to White City, bringing further creative spirit to the area.

The Kings Cross St Pancras transport hub is major selling point for this development, with London underground, national and international rail connections on its doorstep.

White City is extremely well connected, with White City & Wood Lane underground stations, as well as Shepherd’s Bush Overground and bus station all within a few minutes’ walk.

Kings Cross capitalises on its industrial past, taking advantage of its old warehouse style buildings. The mix of old with new gives the area great character.

The world famous former home of the BBC - the Television Centre - is one the country’s most iconic buildings.

A great mix of established brands and independent shops now feature at Kings Cross. For example, Nike has recently opened a new megastore at St Pancras Square.

White City benefits from the world-class, unrivalled retail offer at Westfield, which is currently undergoing a £1 billion expansion to create an additional 70 new shops, bringing the total to 420 retail outlets.

Kings Cross has attracted world class office occupiers, with a strong presence of creative business such Google, PRS for Music, Havas & Louis Vuitton.

Creative business will have a strong presence in White City, with BBC Worldwide already in place and leading fashion brands & online retailers Yoox Net-a-Porter and Stella McCartney arriving soon.

Proximity to attractions such Regent’s Canal, Regent’s Park and Camden Market provide Kings Cross with a unique advantage.

White City benefits from its proximity to Notting Hill and its world famous Portobello Road market. Holland Park and Kensington High Street are also within walking distance.

Education, research, innovation

Transport links / connectivity

Architecture

Retail

Office occupiers

Weekend lifestyle

12–13White City Living West London’s most exciting new neighbourhood

Levels 3 and 6

Estimated rental values £ per week

Estimated rental yields

Suite £425 – £450 3.5 – 3.6%

One bedroom £495 – £575 3.5 – 3.8%

Two bedroom (small) £625 – £695 3.1 – 3.2%

Two bedroom (large) £695 – £775 3.0 – 3.1%

Key facts

Key services

Tenant profile

Tenant Nationality(Region of origin) %

Europe, Middle East and Africa 69

Asia Pacific 19

Americas 12

Tenant Occupation % Of those employed %

TMT (Tech/Media/Telecoms) 32

Finance 29

Arts and Entertainment 7

Legal 6

Property 6

Healthcare 6

Retail/Fashion 5

Energy/Oil 5

Government/Embassy 2

Retired 2

Employed 61

Student 39

Lettings service Full property management service

Post completion handover service

11%, discounted for White City Living buyers to 8%

17%, discounted for White City Living buyers to 12%

£700, free of charge for White City Living buyers

(All prices are subject to VAT at prevailing rate, currently 20%)

White City is extremely well connected and the area attracts a broad base of residents. There are currently 22,300 renters in the surrounding area that earn over £60,000 per annum, illustrating the underlying depth of demand for homes here. This demand will surely grow as White City Living further transforms into a world-leading hub of research, innovation and education, fashion, retail, media and entertainment.

White City Living lettings investment

Tenant profile data taken from the CBRE Residential tenant database 2016. All rental values are estimates as of March 2017 and based upon the specification of the apartments which may vary.

14–15White City Living West London’s most exciting new neighbourhood

Jennet Siebrits Head of Residential Research +44 20 7182 2066 jennet.siebrits@cbre.com

Frida Skytt Senior Analyst +44 20 7182 2535 frida.skytt@cbre.com

Luke Mills Executive Director +44 20 7182 2949 luke.mills@cbre.com

James Thornett Lettings Director +44 20 7182 2515 james.thornett@cbre.com

Oliver Spriggs Sales Director +44 20 7182 2123 oliver.spriggs@cbre.com

Jack Hudson Negotiator +44 20 7182 2007 jack.hudson@cbre.com

CBRE Limited confirms that information contained herein, including projections, has been obtained from sources believed to be reliable. While we do not doubt their accuracy, we have not verified them and make no guarantee, warranty or representation about them. It is your responsibility to confirm independently their accuracy and completeness. This information is presented exclusively for use by CBRE clients and professionals and all rights to the material are reserved and cannot be reproduced without prior written permission of CBRE. Images provided are computer generated. All travel times taken from TFL. © 2017 CBRE Ltd.

Page 12: Ron Ellis / Shutterstock.com

CBRE, Experian, Molior, Nationwide, ONS, TFL, UCAS

Disclaimer 2017 CBRE

Photography:

Sources:

Contacts:

Sales enquiries: