OCR G324Advanced

ProductionWHITE, Sophie

3856

(With Rebekah Carroll, Grace Todhunter, Moiza Butt, Fiona Tucker and Emma Richardson)

Evaluation Questions:1.

2.

3.

4.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

How effective is the combination of your main product and ancillary texts?

What have you learned from your audience feedback?

How did you use media technologies in the construction and research, planning and evaluation stages?

My Products:

Final Soap Opera Trailer:

BORDERLINE

(Click to watch)

Final Magazine

Front Cover:TELEVISION

NOW

Final Billboard:

BORDERLINE

In what ways does your media product

use, develop or challenge

forms and conventions of real media

products?

Question 1

Colour coded words apply throughout this question1.

I have used three different existing media products to inspire and

inform me of the conventions of soap trailers.

1.

Comparing the

90210 trailer that inspired my own trailer with

my finished media product.

Click above image to see trailer.1.

What I have learnt from the 90210 trailer...

Two Person

close up.

Female slightly larger and in better focus than male in shot, due to soap being

a “female” dominated genre.

Also because

she is the one

portraying the

emotion.

Lighting: Soft, warm lighting, to complement the sad, but comforted emotion in the scene

The two person close up allows the viewer to

feel like they are actually in the scene,

watching the conversation.

Main character

is wearing hardly

any makeup to show that she has her

emotions on

display and isn't hiding

anything

1.

What I have learnt from the 90210 trailer...

Two Person

close up.

Lighting: Cold, bright, outdoor lighting, to

complement the threatening situation

shown.

The two characters have relatively equal spacing on the shot because they are both females, and both their emotions are equally important in the scene.

Colour coding the

lipstick shows the characters personality

and also the

emotions she is

feeling e.g: fear,

danger.

1.

What I have learnt from the 90210 trailer...

The character in shot is filling the right half of the screen. He is not central because this shows that there is a disequilibrium in the

shot/scene.

The colour red is used to connote

the confusion

and negative emotions

the character

is showing.

One Person close up; off

centre.

Lighting: The lighting is warm because that is the general

atmosphere of the soap, but brighter than the previous shot because the

emotion is harsher.

The background is out of focus so that the whole

attention of the viewer is on the character.1.

What I have learnt from the 90210 trailer...

The colour red is used to connote

the negative emotions the character is

showing.

The running makeup

is a audience recognis

ed indicatio

n of someone who has

been crying.

Lighting: Like the inspiring shot, the lighting is warm, but bright.

The background is plain so as not to detract from

the characters performance.

The character is looking down to signify

her storyline:

alone, sad,

hiding somethin

g.

One Person close up; off

centre.

1.

What I have learnt from the 90210 trailer...

Off centre, long shot.

Body language here shows the relationship between the two people; angle, proximity,

etc.

The out of focus couple is here to show the

audience what the in-focus couple are looking

at.

The Mise en Scene of the shot is created to

show that they are in a hotel lobby, due to the

layout and features.

Lighting: The

lighting is warm

because that is the

general atmosphere of the

soap, and also quite

dark to signify

that they are

indoors.

1.

What I have learnt from the 90210 trailer...

Off centre, long shot.

The railings here are used to

reflect the negative storyline

of the character.

Lighting: The character is walking away from a very bright light, through a shady area. This is reflective of the

characters storyline.

The effect of being able to see the whole of the character means that the audience can read the body language of the character:

fast walking = urgency, moodiness.

The use of dark colours contrasts with the bright light behind, and again

is used to reflect the inner darkness of the

character.

1.

The main co

nvention th

at I to

ok from th

e 90210

traile

r was t

he fact

that m

ost of it

s sce

nes were

random flash

es of in

formatio

n, that t

o a new

viewer would lo

ok confusin

g, but w

ill entic

e

them to

watch

it to

understand it

.

1.

Comparing the

Downton Abbey trailer that inspired my own trailer with

my finished media product.

Click above image to see trailer.1.

What I have learnt from the Downton Abbey trailer...

Both: Crash zoom, medium close up

Lighting: Dark, lit from one side, to show the

atmosphere. Links with dark music.

Lighting: Not particularly bright, but cold, so as to reflect the atmosphere.

1.

What I have learnt from the Downton Abbey trailer...

All: Extreme Close up of eyes.

Extreme close ups of eyes help the viewer to empathise and recognise the emotion being displayed

1.

Much lik

e in th

e 90210 traile

r, the D

ownton

Abbey traile

r has i

nspire

d my use

of short,

effective, n

on-connecti

ng shots

to grab th

e

attentio

n of the viewer.

1.

Comparing the

Hollyoaks trailer that inspired my own trailer with

my finished media product.

Click above image to see trailer.1.

What I have learnt from the Downton Abbey trailer...

Both: Crash zoom, medium close up

The crash zoom in the Hollyoaks trailer is

used to show that the character is shocked, or suddenly worried

about something, due to the facial expressions.

I have used the crash zoom to emphasise the

anger and sadness of the character, which I think

is developing the convention.

1.

What I have learnt from the Downton Abbey trailer...

Character similarities.

In the Hollyoaks trailer, there appears to be a character

who is obsessive over another girl. She is seen in a close up

two shot with the girl, and portrayed in cleverly emphasising lighting.

In my trailer, I have used a similar character, and

portrayed her in candle light, next to a picture

of the stalk-ee. The candle-light relies on

the viewers prior knowledge to link this set up to shrines and

places of worship.1.

As in th

e other t

raile

rs, t

he main co

nvention

that I

used fr

om the H

ollyoaks t

raile

r is t

he

fast

editing, a

nd the use

of short,

unexplained shots

to ca

pture

the audience

s

curio

sity.

1.

The music used in the Hollyoaks trailer was also the main influence for my own

music choice.

The heavy distressed guitar effect targets the intended audience.

Although guitar music isn't often used in this genre, I believe that the blurring of the boundaries between soap and TV drama means that it still attracts the correct

audience.See slide 43

Click image to watch YouTube video of my chosen

song

1.

1.

1.

Similar button, red, contrasting

white.

Inspired by second existing product.

Contrasting coloursYellow

‘halo’around main

characters to highlight

White outline

around ‘cut out’characters from other

soap

Barcode

Rhetorical questions

1.

Red colour-coding

Features I have used from the existing products...

Existing soap logos that

audiences are familiar with

Highlighting important

words.

After creating our original magazine front cover, my group and I decided that it did not conform to enough magazine front cover

conventions so we created another which seemed to be more like existing products of a similar genre.

Banner

Date

Bold, clear font title

website

Barcode

Capitalised, attention-

grabbing words

In-Show pictures in

boxes

Logos of actual broadcasters

Other pictures from other soaps in buttons

and bubbles, anchored to associated

text

Eye contact with

audienceMost

important feature

stands out more than

others and is anchored to cover starsubheadin

gs

strap

FLAT PLAN

Banner

Date

Bold, clear font title

website

Barcode

Capitalised, attention-

grabbing words

In-Show pictures in

boxes

Logos of actual broadcasters

Other pictures from other soaps in buttons

and bubbles, anchored to associated

text

Eye contact with

audienceMost

important feature

stands out more than

others and is anchored to cover star

subheadings

strap

Basic colour scheme

• red to match the conventions of the main soap• blue to link in with the colour of the cover-

stars shirt• Black to link to the hair, eyeliner

and jumper of the cover star