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This is my research proposal for MPhil study at the University of Cambridge.
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WHO ARE THESE GUYS!? PROFESSIONAL IDENTITIES OF PEDAGOGICAL TECHNOLOGISTS IN SCHOOLS 1
Who are these guys!? Professional identities of pedagogical technologists in schools
David J. Woo
A research proposal for the Faculty of Education, University of Cambridge
WHO ARE THESE GUYS!? PROFESSIONAL IDENTITIES OF PEDAGOGICAL TECHNOLOGISTS IN SCHOOLS 2
Purpose of the Study
Pedagogical technologists are full-time coordinators of pedagogy and technology in schools.
They are not teachers in a traditional sense nor do they focus predominantly on supporting the
technical aspects of teaching with information technology (IT). Their primary duty is supporting
the pedagogical aspects of teaching with and through IT and helping teachers and other school
stakeholders use technology to best support student learning, taking into account technological,
pedagogical, content knowledge. These pedagogical technologists are often drivers of school
change through technology.
The purpose of this study is to explore the pedagogical technologist role. This study
is particularly concerned with the identities of pedagogical technologists in schools. This
study constructs pedagogical technologist identities by taking into account individual and
organizational factors. This study will develop some general principles about pedagogical
technologist identities in schools. This study addresses the main research question: What are the
identities of the pedagogical technologist in primary schools in Asia?
The plural form of identity is used in the research question to account for insider and
outsider perspectives, because the way a pedagogical technologist views himself in a school
may not be the same way by which others in the school view the pedagogical technologist. In
addition, the plural form of identity accounts for the possibility of different identities emerging
from the several cases which this study will develop.
Background Information
A body of literature has been developed on how new technology changes teaching and learning
and more generally, schools. Mishra and Koehler’s (2006) technological, pedagogical content
knowledge (TPACK) framework has drawn attention to how the interaction between a person’s
WHO ARE THESE GUYS!? PROFESSIONAL IDENTITIES OF PEDAGOGICAL TECHNOLOGISTS IN SCHOOLS 3
knowledge of technology, pedagogy and content affect how a person integrates technology
into teaching and learning. Subsequent literature has extended the TPACK framework (Angeli
& Valanides, 2009; Lee & Tsai, 2010) and applied it for the improvement of teaching and
learning (Hofer & Swan, 2008; Schmidt et al., 2009). Additionally, the literature is replete with
frameworks (Davis, 2008) by which to categorize the integration of a school’s information
technology (IT) into its curriculum, which, broadly speaking, encompasses what is being or
should be taught in schools, as well as why and how it is being taught (Law & Plomp, 2003).
The literature has established different stages or degrees to which a school’s core technology
of teaching and learning is affected by new technologies. The literature (Zhao & Frank, 2003;
Davis, 2008; Law et al., 2011; Microsoft Partners in Learning, 2011) has also presented ways
to understand the interaction between actors in the technology in teaching and learning change
process. In particular, the ecological metaphor (Zhao & Frank, 2003) has been an influential way
to understand technology use and pedagogical innovation in education in terms of its species.
New technologies’ in teaching and learning affect school roles. A body of literature
has emerged on the new and changing school roles which facilitate technology integration in
teaching and learning in education. In the United Kingdom (UK) higher education context, a
body of literature (Oliver, 2002; Lisewski & Joyce, 2003; Ellaway et al., 2006; Davis & Fill,
2007) has emerged on the learning technologist role. In a similar way, literature that describes
the IT coordinator role in mainstream primary and secondary schools around the world (Law
et al., 2008; Davis, 2008) and, even, in the Hong Kong context (Law, 2000; Woodhead, 2009;
Harbutt, 2011), has emerged. Findings from these studies suggest that these school roles are
highly contextualized and influenced by individual and organizational factors.
WHO ARE THESE GUYS!? PROFESSIONAL IDENTITIES OF PEDAGOGICAL TECHNOLOGISTS IN SCHOOLS 4
Motivation for the Study
I study pedagogical technologists in schools because I am curious about the pedagogical
technologist phenomenon at the individual and organizational levels. Although I had been a
teacher for eight years and an IT coordinator for five of those years, and although I had been
a heavy user of Web 2.0 technology in my teaching and learning for the past several years,
I had not come across the pedagogical technologist role until 2011. At the 21st Century
Learning Conference Hong Kong, I met several pedagogical technologists: their role and their
personalities fascinated me because of their unfamiliarity. Likewise, their schools fascinated me
because the ways by which they operated did not resemble at all any school that I had worked
at in my career. From what I could gather at the conference, these pedagogical technologists’
schools had subsidized the conference fee not only for the pedagogical technologists but also
for other stakeholders such as teachers and principals. These schools were in the main scattered
across Asia and allowed these stakeholders to attend a conference in Hong Kong, on weekdays
no less. From these facts and from my previous study at the Master’s level of organizational
learning and change agency, I concluded that these schools were unique organizations capable of
supporting these unique, change agency roles. I want to investigate further these select people in
these select schools.
Significance of the Study
This study is significant for education practitioners and researchers. Many people do not
know about the pedagogical technologist. This is because the pedagogical technologist role is
emergent. This is also because the pedagogical technologist is rare. Most schools do not employ
one because most schools lack a suitable ecology to sustain one. As a result, there is a literature
WHO ARE THESE GUYS!? PROFESSIONAL IDENTITIES OF PEDAGOGICAL TECHNOLOGISTS IN SCHOOLS 5
gap on the pedagogical technologist. Nonetheless, the pedagogical technologist role in schools
is significant because it signals a shift in how teaching through IT is supported in schools, and
more generally, changes to the specific ways that schools think about IT in education. The
pedagogical technologist may signal the future for many schools: the more schools mature in
their IT use, the more pedagogical technologist role will be needed.
This study contributes to the body of knowledge on the pedagogical technologist, and
specifically, the pedagogical technologist’s identities in schools. In practical terms, participants
in this research can reflect on their and others’ professional identities. The readership can
reflect on their personal and professional identities in comparison with those described in this
study. In addition, this study’s findings on pedagogical technologist identities may influence
schools’ policies and practices concerning the pedagogical technologist. In the UK, this study
may have greater significance since the demise of the British Educational Communications and
Technology Agency (BECTA) has created a gap in research and reports to influence educational
technology policy and practice.
Methodology
This study is exploratory and adopts a qualitative approach to make meaning and understanding
(Merriam, 2009) of pedagogical technologists and, specifically, their identities in schools. More
specifically, this study adopts a multiple case study approach because the research phenomenon
of pedagogical technologist identities is highly contextualized. Besides, this research aims for
analytical generalization (Yin, 2003) about pedagogical technologist identities and not statistical
generalization about all pedagogical technologists and their identities. For those reasons, each
case can be considered a separate experiment.
The primary unit of analysis for each case would be the pedagogical technologist and
WHO ARE THESE GUYS!? PROFESSIONAL IDENTITIES OF PEDAGOGICAL TECHNOLOGISTS IN SCHOOLS 6
the sub-units would be identities. The research participants for this study are pedagogical
technologists and other stakeholders in primary schools in Asia. This author has access to
them and they comprise a purposeful, snowball sample, because the pedagogical technologists
can recommend others in the school and other technologists in other schools for the sample.
Nonetheless, there will be a focus on balance and variety (Stake 1995; 2010) in the cases. Data
would be collected through interviews by video chat and email as this author would be in the
UK for data collection. This study proposes three cases, each case comprising data from one
pedagogical technologist and at least three other people in the technologist’s school. One of
the other people will be the pedagogical technologist’s school head or an assistant school head.
Another will be a teacher. Each research participant would be interviewed at least once, with the
possibility of a follow-up interview.
Interview questions would be developed on the theoretical propositions for the
construction of professional identities. Data will be analyzed by pattern matching within those
same theoretical propositions (Yin, 2003). For each case, this study would examine such factors
on professional identity construction as the pedagogical technologist’s professional history, the
pedagogical technologist’s and others’ attitudes toward the profession, and the greater context of
the pedagogical technologist’s ecology in terms of scope and specific job activities and practices,
as well as school policies which influenced the creation of the pedagogical technologist role,
and the school background. This exploration of features also includes critical incidents which
influence or indicate pedagogical technologist identity. Key concepts will be identified and
tabulated in the discourse. Patterns which lead to specific identities can be found. Shared
patterns between cases can be considered a theoretical replication across cases (Yin, 2003).
WHO ARE THESE GUYS!? PROFESSIONAL IDENTITIES OF PEDAGOGICAL TECHNOLOGISTS IN SCHOOLS 7
Personal Statement
Finally, I learned about the MPhil program at the University of Cambridge from the University
of Hong Kong (HKU), which, through the HKU-Cambridge Hughes Hall Scholarships, sponsors
annually several HKU students to study at Hughes Hall, University of Cambridge. I am good
friends with a past HKU-Cambridge Hughes Hall Scholarship winner, Terence Wang, who
studied in the Faculty of Education at Cambridge, who had a fruitful experience, and who
recommended I apply. I reviewed the MPhil strands, contacted a possible supervisor within
the Faculty of Education for my MPhil study and have selected this individual strand for this
research proposal.
WHO ARE THESE GUYS!? PROFESSIONAL IDENTITIES OF PEDAGOGICAL TECHNOLOGISTS IN SCHOOLS 8
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