issue four news, views and industry buzz

Who Are You?

Hands.Feet.Beauty.

Pure and natural? Bold and brazen? We’ve got you covered.

Put it in Neutral

The hottest trendthis season is flesh-toned nails

Mix It UpLook inside fornew creative ways to layer CND Shellac

PASS IT ONCND Shellac is back with 12 new shades!

Happy Hour Cocktail-inspired mani-pedis put Paint Shop on the map

Changing Lanes

LETTER FROM THE EDITOR

Jan Arnold

W hen I asked you to let me know what

you thought of my first issue of Nailink,

I never expected to get an email like the

one I got from Toni Arends, whose story

was so compelling that I wanted to share

it with you. “Just read my first issue of

Nailink and LOVED it!” wrote Toni, who just finished cosmetology

school and is “gobbling up CND and everything about it.” What’s

compelling about Toni’s story is that at 57, she quit her job as

an executive assistant at the Iowa College of Science to enroll in

beauty school, giving up a great salary as well as medical and

dental benefits. For Toni, it all started with an ad she saw in the

window of La James International College in Cedar Falls, Iowa. The

ad was for CND Shellac. “I had always been interested in fashion

and was an artist in high school, and while I was just 5’2” I’d also

done some modeling,” she said. “Now after four kids, I am twice

my size (I’m working on that, too), but my passion for art and

fashion came back in a rush when I saw that ad. In that moment I

just knew that I had to learn everything I could about CND Shellac.”

Toni signed up for beauty school that day, then gave her employer

three months notice before quitting her job.

Now that she has her license, Toni plans to go into business with

her hairdresser, Wanda Van Mill. For Toni and Wanda, it’s all in the

family—Wanda’s oldest son is married to Toni’s youngest daughter.

They’re waiting for funding to come through so they can renovate

a former beauty salon in New Hartford, a small town near Cedar

Rapids that survived a tornado in 2008, only to be completely

flooded a week later. For the time being, Toni has set up shop in

Wanda’s home where they share a room. For prom night, Toni

offered local high school girls a deal on a CND Shellac mani-pedi,

even throwing in some nail art and a little bling. “With Shellac, they

could have their nails done up to a week before and have more

time to do other things the day of the prom,”

says Toni, whose goal is to bring fashion and

beauty to a small farming community.

Oh, and to have her photo taken

with Jan Arnold. “She

is my inspiration,” says

Toni, who has started

a blog to document her

experience. Check it out at

http://55andchanginglanes.

blogspot.com. In the

meantime, keep those

emails coming to marianne.

dougherty@gmail.com. You

just might find your own story

in a future issue.

THE LIST1. IN THE MOOD FOR NUDE. I can’t wait to wear the new summer Flesh Forward trend for nails. There’s something very cleansing about stripping off dark color and going nude. I think I’ll use two coats of CND Shellac Cocoa, but I’ll ice the edge of the nail in Black Pool…a trick that makes my nail bed look longer and keeps me connected to my dark side. 2. NEARLY NEONS. Another major color trend for summer is bold, crayon brights! I am especially entertained by the bold graphic contrasts shown at Jill Sander. The best piece is a great dress with a short sleeved T-shirt in neon green and an electric orange bubble skirt that goes all the way to the floor. What a smashing look for a summer soiree! Feel free to try the same mix on fingers and toes! I’d do CND Green Scene on fingers and Electric Orange on toes! Guess I need to plan a party!

3. BIRDSONG. The sweet chirp of baby birds reminds me of spring. It’s a happy song that inspires me to take more long walks and get some fresh air and a little bit of sun (we need the vitamin D). Maybe I’ll even pamper myself with a citrusy SpaManicure or deeply cooling Marine SpaPedicure!

4. ARUGULA. I love arugula. I love the color, the smell, the peppery taste, the artistic shape, the texture and the flavor it adds to salads, pasta and veggies. One of nature’s splendors!

5. HEARTFELT GOOD WISHES. The natural disasters in New Zealand and Japan remind us to be thankful for life, family, friends, good health and well being. Our hearts go out to dear CND friends Aimee, Ann, Wayne, Miho and Mr. Yoshikawa. May God protect you and yours.

Think of it as the new take on natural—a porcelain nail that positively shimmers.

In theFlesh

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The most important trend

this season has to be Flesh

Forward, CND’s take on the

‘70s-inspired rich bohemian

look. It’s like a first-class ticket

on the Marrakech Express with

luxe fabrics paired with a flawless porcelain

creme nail. At Elie Saab, nails were painted

in Desert Suede Colour, while toes sporting

Putty peeked through a floaty caftan. A

Desert Suede pedi at Catherine Malandrino

got a Super Matte Top Coat. Meanwhile

at Diego Binetti, Roxanne Valinoti paired

Perfectly Bare Colour with Perfectly Bare

Shimmer Effect for a sophisticated look

that’s a little less flower child and a lot more

trust-fund baby. So go ahead, put it in neutral

this summer. You can’t go wrong.

Perfectly Bare Colour and Perfectly Bare Shimmer Effect

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RUNWAY REPORT

IMAGINE THE POSSIBILITIES

WHO DO YOU THINK YOU ARE?

Let’s face it, most of us weren’t blessed with

a perfect set of nails. Fortunately, CND nail

coatings level the playing field. Start with 50

beautiful shades of nail Colour and 15 Effects

that can be layered to create infinite possibilities.

Or, reinvent the manicure with CND Shellac,

a revolutionary new “power polish” that has

zero dry time and lasts up to 14 days. Brisa

Gel lets you sculpt, enhance and extend, while

Glamour GurrrlCOMMITMENT LEVEL: MEDIUM-HIGH

She’s a study in contrasts, a

real go-getter, who may need

a little help to get the nails

she’s always wanted. BRISA

GEL lets you sculpt, enhance

and extend—or even just

correct the tiniest or toughest

flaws. From nakeds to neutrals,

shimmers and bolds, you can

kick it up a notch or even 10.

The Style StandoutCOMMITMENT LEVEL: HIGH

The girl with edge knows what

she wants. She’s an iconoclast

who makes a statement without

saying a word, and RETENTION+

LIQUID & POWDER lets her be

as bold or as beautiful as she

desires. Gorgeous color. Endless

creativity. What’s not to love?

And Justice For AllFrom a simple coating to a total rebuild, CND has a comprehensive product range to give you precisely what you need—and exactly what you want!

Retention+ Liquid & Powder enables you to

actually transform nails.

With a range of products to fit the mood,

personality and time constraints of any client

who walks through the door, you’re only limited

by your imagination. To help you figure out

which product is right for each of your clients,

we’ve matched four personality types with the

nail coating that gets the job done. Take a look!

“This is not your mother’s acrylic. It’s more like nails with no limits.”

Practical and FearlessCOMMITMENT LEVEL: MEDIUM

With 14-day wear, zero dry

time and a mirror finish,

CND SHELLAC is made

for the girl who’s too busy

to worry about her nails.

Secure in the knowledge

that her manicure will go

the distance, she’s free

to enjoy two weeks of

indelible shine and color

that lasts.

Quick Change ArtistCOMMITMENT LEVEL: LOW

“Think of Colours as the clothes and Effects as the accessories.”

The brush-‘n’-go girl who

changes her nail color as often

as she changes her mind, or her

wardrobe, will never be bored

with COLOUR & EFFECTS. With

65 shades to choose from, the

possibilities are endless.

VISIT CND.COM TO TAKE THE QUIZ YOURSELF!

THE BIG O You know you’ve arrived when you get

a ringing endorsement from Oprah, and

CND Shellac got a major shout-out in

the May issue of her magazine. After

trying Shellac for themselves, the beauty

editors couldn’t say enough about the

revolutionary manicure. Alessandra, the

assistant beauty editor, reported that her

fiery red manicure remained chip-free

for 21 days. Even more astonishing is that

Val, the beauty department’s “skeptic in

chief,” was won over when she had a CND

Shellac pedicure and was back at the

office “wearing socks and boots in less

than an hour.” Enough said.

Solar SystemYour CND Shellac clients should be using SolarOil

daily and repeatedly. Why? It helps moisturize

their natural nails and keep them flexible. If your

client’s natural nails are overly dry, try a warm

SolarOil soak. You can use an oil warmer or place

a small bowl of SolarOil in a larger bowl of warm

water until it’s the

desired temperature.

Have your client

soak her fingertips

in the oil for about

five minutes. If white

spots appear on

the natural nail after

Shellac removal,

massage SolarOil

into nails before

reapplying Shellac.

ON OUR RADAR

It’s always happy hour at Paint Shop in Beverly Hills.

ith its Moroccan-inspired

interior and relaxing

outdoor patio, Paint

Shop in Beverly Hills has

the kind of laid-back

atmosphere that attracts

a passionate tribe of fashion-forward followers,

including Tyra Banks and Janet Jackson. “We

believe it’s happy hour all the time, and not just

someplace else, but right here, right now,” says

owner Julie Serquinia, who began receiving

favorable press almost the minute she opened

Paint Shop 10 years ago. A master of marketing,

Serquinia created a menu of cocktail-inspired

services like the ‘Ritas & Rocks pedicure and the

Shaken, Not Stirred mani-tini (clients soak their

nails in an oversize martini glass).

“‘Ritas and Rocks is still the house favorite,”

says Serquinia of the invigorating pedicure that

features limes in the footbath and a foot polish

infused with agave extract. Legs are massaged

with lime-scented oil before polish is applied.

Another popular service is the Lemoncello

Double Peel Smoothie, the ultimate warm

weather treatment. A footbath is filled with

lemon slices, hot rocks and extra virgin olive oil.

After a lively lemon scrub, legs are wrapped in

cold towels.

Socializing has always been on the menu for

Paint Shop regulars, and Serquinia supervises

the high-energy musical selections that invite

Wmixing and bonding among clients. After nearly a

decade on Robertson Blvd. in Beverly Hills, Paint

Shop has relocated to larger digs on Third Street

where Serquinia’s husband, former Juan Juan

Artistic Director Domingo Serquinia, oversees a

7-station hair styling area. The move has been

good for business, attracting the kind of upscale

clients who shop at The Grove, a boutique

shopping mall and restaurant complex across the

street.

But that’s not all that’s changed at Paint Shop.

Recently Serquinia discovered CND Shellac, which

has revitalized her nail business. Can’t wait to see

what kind of mani-pedi she comes up with next.

Perhaps a non-alcoholic CND Shellac Strawberry

Smoothie?

Happy Feet

FIVE EASY PIECESCND has been collaborating with designer Jason Wu for the past several seasons. Now he’s created a limited collection of four new shades of nail colour

exclusively for CND that he showed on the runway at his spring 2011 show. Three were inspired by iconic

beauties Veronica Lake (a deep oxblood red), Sophia Loren (a mushroomy gray) and Brigitte Bardot (a muted rose-pink). Miss Wu is the designer’s signature shade—a light gray that dries with an opaque matte finish. Last but not least, an Effect called Anna simulates the look of tweed when applied over dry nail polish.

In The PinkPantone, the global authority on color, has announced that Honeysuckle will be one of the hottest colors in women’s fashion this season. As luck would have it, CND just happens to make a shade of hot pink called Smoochie that’s a dead ringer for Honeysuckle. We see fashionistas everywhere sporting Smoochie mani-pedis this summer.

Tough as Nails!CND Shellac is still generating buzz in the press, and now there are 12 new shades for even more layering options.

Hit Us With Your Best ShotOne of the things we love best about CND Shellac is the look of surprise on a client’s face when she digs around in her handbag for her car keys right after the service and her manicure remains smudge-free. How sweet it is.

You Asked For ThemFor those of you who have

been jonesing for new shades

of CND Shellac, the wait is

over. CND has just unveiled 12

new colors that range from

beige to black, expanding the

Shellac line to 24 chic shades

that offer unlimited layering

options.

THE LAYERED LOOKWith CND SHELLAC and a little

imagination, there’s no limit to what

you can create. One of our favorite

combinations is Black Pool with a

coat of Beau on top that creates

an entirely new shade that looks

like gunmetal. One nail tech wrote

to tell us that her favorite layering

combo for spring is Hot Pop Pink

and Hot Chilis. Another cool combo

you might want to try is Rock

Royalty and Negligee.

+Black Pool Beau

+Hot Pop Pink Hot Chilis

+Rock Royalty Negligee

JAS

ON

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FIVE EASY PIECESCND has been collaborating Wu for the past several seasons. Now he’s created a limited collection of four new shades of nail colour

exclusively for CND that he showed on the runway at his spring 2011 show. Three were inspired by iconic

beauties Veronica Lake (a deep oxblood red), Sophia Loren (a mushroomy gray) and Brigitte Bardot (a muted rose-pink). Miss Wu is the designer’s signature shade—a light gray that dries with an opaque matte finish. Last but not least, an Effect called Anna simulates the look of tweed when applied over dry nail polish.

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