Embed Size (px)
Citation preview
NAME Irene ROSENFELD
COMPANY NAME KRAFT FOODS
Irene Rosenfeld was born in 1953
Westbury New York to parents Seymour
and Joan Blecker a Jewish couple Her
fatherrsquos parents were Romanian Jews
her motherrsquos grandparents were German
Jews
Rosenfeld talks about being in a kind of
remedial gym class in grade school She was
embarrassed by that and pushed herself until
she developed the attitude skill and
perseverance to excel at sports In high school
she honed her naturally competitive nature via
participation on various sports teams and in
business she uses the sports techniques of
envisioning the desired outcome and using
motivational exercises to prepare for the action
as well as the coaching skills she saw
demonstrated along the way She believes that
keeping score is as important in business as it is
in sports ndash as those that keep score keep trying
to better the score they get Her advise on
losing ldquoThe best way to handle losing is to
make sure you learn something from it so that
you have higher odds of winning next time
She later attended WT Clarke High School
in Westbury NY She holds a PhD in
Marketing and Statistics a Master of Science
in Business and a BA degree in Psychology
from Cornell University
She lives in Kenilworth Village north of
Chicago on the North share of Lake Michigon
with her husband
She and her husband Philip Rosenfeld had
two girls Carol and Allison both now grown
Philip was also well educated having earned
three degrees prior to signing on with IBM
EDUCATION
Rosenfeld has been involved in the food
and beverage industry for about 30
years Her first job was at Dancer
Fitzgerald Sample advertising agency in
New York and she later joined General
Foods in consumer research With nearly
30 years of experience in the food and
beverage industry Irene Rosenfeld drives
business results by leading the global
team that understands consumer needs
constantly innovates and creates
delicious moments of joy
HER CAREER BEFORE KRAFT FOODS
In 2004 Rosenfeld was appointed Chairman and Chief Executive Officer of
Frito-Lay a division of PepsiCo where she focused on promoting healthy
products
Irene took a short break from Kraft Foods in 2004 serving for two years as
Chairman and CEO of Frito-Lay While there she accelerated growth in
better-for-you products and health and wellness offerings
Irene came home to Kraft Foods the predecessor to Mondelēz International Inc in June 2006 as CEO and Rosenfeld was appointed Chief Executive Officer of Kraft Foods in June 2006 She joined General foods which later became a part of Kraft foods Among her many accomplishments at Kraft foods she led the restructuring and turnaround of key business in the US Canada and Moscow She is active in a number of industry and community organisations including the Economic Club of Chicago She was appointed to the additional post of Chairman in March 2007 following Altria Groups spin-off of Kraft
CAREER
In 2008 she was placed sixth on The Wall
Street Journals 50 Women to Watch list Forbes
rated Rosenfeld 2nd on the top 10 Most Powerful
Women in 2010 and 10th in 2011
In 2010 Rosenfeld earned total compensation
of $19288 million placing her 48th on the
Forbes Executive Pay Rosenfeld is a member of
the Economic Club of Chicago She also serves on
the Board of Directors for the Grocery
Manufacturers Association and the Cornell
University Board of Trustees
CAREER
On August 4 2011 Kraft Foods said it plans to split into two publicly traded
companies with one focusing on its international snack brands like Trident gum and
Oreo cookies and the other on its North American groceries business that includes
Maxwell House coffee and Oscar Mayer meats
On December 5 2011 Kraft
announced that Rosenfeld
will stay on as chairman of
the $31 billion global
snacking company which
will be called Mondelēz
International Inc Tony
Vernon the president of
Kraft Foods North America
will become CEO of the $17
billion North American
grocery business which will
keep the Kraft Foods name
She repositioned the company to deliver
consistent top-tier growth by reinvigorating
iconic brands transforming the portfolio and
strengthening the companys presence in
fast-growing developing markets The
transformation she led culminated with the
spin-off of the companyrsquos North American
grocery operations and creation of Mondelēz
International Inc in October of 2012
Irene began her career in consumer
research later joining General Foods which
itself became part of Kraft Foods Irene led
the restructuring and turnaround of key
businesses in the US Canada and Mexico
She served on the team that spearheaded
the companys IPO in 2001 and successfully
integrated the Nabisco LU and Cadbury
businesses
The Financial Times and Fortune recently ranked Irene on their ldquoTop 50 Women in Global Businessrdquo and ldquo50 Most Powerful Women in Businessrdquo lists respectively Forbes has named Irene as one of the worldrsquos ldquo100 Most Powerful Womenrdquo for several years
Irene holds a PhD in Marketing and Statistics an MS in Business Administration and a BA in Psychology ndash all from Cornell University She is active in a number of industry and community organizations including The Economic Club of Chicago She also serves on the Grocery Manufacturers Association Board of Directors and Cornells Board of Trustees
Rosenfelds success as a female CEO in the
male-dominated CEO world extends even to
equal pay for similar positions Some
attribute this equality to the fact that
Rosenfeld ndash like most CEOs ndash opted for stock
and options over salary and bonus types of
compensation
This year Rosenfeld has been busy orchestrating a corporate split of Krafts North American grocery business and its global snacks business into two independent public companies The break-up was announced in August 2011 and is expected to be complete by the end of 2012 The doctor of marketing and statistics will lead the $35 billion snacks company with brands like Oreo cookies and Trident gum where she foresees substantial growth as busy consumers eat more frequently on-the-go It will leave behind the Kraft name and be called MondelezInternational an invented word meant to evoke the phrase delicious world in a variety of romance languages which was chosen through an employee contest to name the new company However some management decisions have been less whimsical Rosenfeld cut 1600 jobs relocated others and closed three Kraft offices to create leaner operations
AT PRESENT
httpwwwwikipediacom
httpwwwfamilymoneyvaluescom
httpwwwforbescom
Irene Rosenfeld was born in 1953
Westbury New York to parents Seymour
and Joan Blecker a Jewish couple Her
fatherrsquos parents were Romanian Jews
her motherrsquos grandparents were German
Jews
Rosenfeld talks about being in a kind of
remedial gym class in grade school She was
embarrassed by that and pushed herself until
she developed the attitude skill and
perseverance to excel at sports In high school
she honed her naturally competitive nature via
participation on various sports teams and in
business she uses the sports techniques of
envisioning the desired outcome and using
motivational exercises to prepare for the action
as well as the coaching skills she saw
demonstrated along the way She believes that
keeping score is as important in business as it is
in sports ndash as those that keep score keep trying
to better the score they get Her advise on
losing ldquoThe best way to handle losing is to
make sure you learn something from it so that
you have higher odds of winning next time
She later attended WT Clarke High School
in Westbury NY She holds a PhD in
Marketing and Statistics a Master of Science
in Business and a BA degree in Psychology
from Cornell University
She lives in Kenilworth Village north of
Chicago on the North share of Lake Michigon
with her husband
She and her husband Philip Rosenfeld had
two girls Carol and Allison both now grown
Philip was also well educated having earned
three degrees prior to signing on with IBM
EDUCATION
Rosenfeld has been involved in the food
and beverage industry for about 30
years Her first job was at Dancer
Fitzgerald Sample advertising agency in
New York and she later joined General
Foods in consumer research With nearly
30 years of experience in the food and
beverage industry Irene Rosenfeld drives
business results by leading the global
team that understands consumer needs
constantly innovates and creates
delicious moments of joy
HER CAREER BEFORE KRAFT FOODS
In 2004 Rosenfeld was appointed Chairman and Chief Executive Officer of
Frito-Lay a division of PepsiCo where she focused on promoting healthy
products
Irene took a short break from Kraft Foods in 2004 serving for two years as
Chairman and CEO of Frito-Lay While there she accelerated growth in
better-for-you products and health and wellness offerings
Irene came home to Kraft Foods the predecessor to Mondelēz International Inc in June 2006 as CEO and Rosenfeld was appointed Chief Executive Officer of Kraft Foods in June 2006 She joined General foods which later became a part of Kraft foods Among her many accomplishments at Kraft foods she led the restructuring and turnaround of key business in the US Canada and Moscow She is active in a number of industry and community organisations including the Economic Club of Chicago She was appointed to the additional post of Chairman in March 2007 following Altria Groups spin-off of Kraft
CAREER
In 2008 she was placed sixth on The Wall
Street Journals 50 Women to Watch list Forbes
rated Rosenfeld 2nd on the top 10 Most Powerful
Women in 2010 and 10th in 2011
In 2010 Rosenfeld earned total compensation
of $19288 million placing her 48th on the
Forbes Executive Pay Rosenfeld is a member of
the Economic Club of Chicago She also serves on
the Board of Directors for the Grocery
Manufacturers Association and the Cornell
University Board of Trustees
CAREER
On August 4 2011 Kraft Foods said it plans to split into two publicly traded
companies with one focusing on its international snack brands like Trident gum and
Oreo cookies and the other on its North American groceries business that includes
Maxwell House coffee and Oscar Mayer meats
On December 5 2011 Kraft
announced that Rosenfeld
will stay on as chairman of
the $31 billion global
snacking company which
will be called Mondelēz
International Inc Tony
Vernon the president of
Kraft Foods North America
will become CEO of the $17
billion North American
grocery business which will
keep the Kraft Foods name
She repositioned the company to deliver
consistent top-tier growth by reinvigorating
iconic brands transforming the portfolio and
strengthening the companys presence in
fast-growing developing markets The
transformation she led culminated with the
spin-off of the companyrsquos North American
grocery operations and creation of Mondelēz
International Inc in October of 2012
Irene began her career in consumer
research later joining General Foods which
itself became part of Kraft Foods Irene led
the restructuring and turnaround of key
businesses in the US Canada and Mexico
She served on the team that spearheaded
the companys IPO in 2001 and successfully
integrated the Nabisco LU and Cadbury
businesses
The Financial Times and Fortune recently ranked Irene on their ldquoTop 50 Women in Global Businessrdquo and ldquo50 Most Powerful Women in Businessrdquo lists respectively Forbes has named Irene as one of the worldrsquos ldquo100 Most Powerful Womenrdquo for several years
Irene holds a PhD in Marketing and Statistics an MS in Business Administration and a BA in Psychology ndash all from Cornell University She is active in a number of industry and community organizations including The Economic Club of Chicago She also serves on the Grocery Manufacturers Association Board of Directors and Cornells Board of Trustees
Rosenfelds success as a female CEO in the
male-dominated CEO world extends even to
equal pay for similar positions Some
attribute this equality to the fact that
Rosenfeld ndash like most CEOs ndash opted for stock
and options over salary and bonus types of
compensation
This year Rosenfeld has been busy orchestrating a corporate split of Krafts North American grocery business and its global snacks business into two independent public companies The break-up was announced in August 2011 and is expected to be complete by the end of 2012 The doctor of marketing and statistics will lead the $35 billion snacks company with brands like Oreo cookies and Trident gum where she foresees substantial growth as busy consumers eat more frequently on-the-go It will leave behind the Kraft name and be called MondelezInternational an invented word meant to evoke the phrase delicious world in a variety of romance languages which was chosen through an employee contest to name the new company However some management decisions have been less whimsical Rosenfeld cut 1600 jobs relocated others and closed three Kraft offices to create leaner operations
AT PRESENT
httpwwwwikipediacom
httpwwwfamilymoneyvaluescom
httpwwwforbescom
Rosenfeld talks about being in a kind of
remedial gym class in grade school She was
embarrassed by that and pushed herself until
she developed the attitude skill and
perseverance to excel at sports In high school
she honed her naturally competitive nature via
participation on various sports teams and in
business she uses the sports techniques of
envisioning the desired outcome and using
motivational exercises to prepare for the action
as well as the coaching skills she saw
demonstrated along the way She believes that
keeping score is as important in business as it is
in sports ndash as those that keep score keep trying
to better the score they get Her advise on
losing ldquoThe best way to handle losing is to
make sure you learn something from it so that
you have higher odds of winning next time
She later attended WT Clarke High School
in Westbury NY She holds a PhD in
Marketing and Statistics a Master of Science
in Business and a BA degree in Psychology
from Cornell University
She lives in Kenilworth Village north of
Chicago on the North share of Lake Michigon
with her husband
She and her husband Philip Rosenfeld had
two girls Carol and Allison both now grown
Philip was also well educated having earned
three degrees prior to signing on with IBM
EDUCATION
Rosenfeld has been involved in the food
and beverage industry for about 30
years Her first job was at Dancer
Fitzgerald Sample advertising agency in
New York and she later joined General
Foods in consumer research With nearly
30 years of experience in the food and
beverage industry Irene Rosenfeld drives
business results by leading the global
team that understands consumer needs
constantly innovates and creates
delicious moments of joy
HER CAREER BEFORE KRAFT FOODS
In 2004 Rosenfeld was appointed Chairman and Chief Executive Officer of
Frito-Lay a division of PepsiCo where she focused on promoting healthy
products
Irene took a short break from Kraft Foods in 2004 serving for two years as
Chairman and CEO of Frito-Lay While there she accelerated growth in
better-for-you products and health and wellness offerings
Irene came home to Kraft Foods the predecessor to Mondelēz International Inc in June 2006 as CEO and Rosenfeld was appointed Chief Executive Officer of Kraft Foods in June 2006 She joined General foods which later became a part of Kraft foods Among her many accomplishments at Kraft foods she led the restructuring and turnaround of key business in the US Canada and Moscow She is active in a number of industry and community organisations including the Economic Club of Chicago She was appointed to the additional post of Chairman in March 2007 following Altria Groups spin-off of Kraft
CAREER
In 2008 she was placed sixth on The Wall
Street Journals 50 Women to Watch list Forbes
rated Rosenfeld 2nd on the top 10 Most Powerful
Women in 2010 and 10th in 2011
In 2010 Rosenfeld earned total compensation
of $19288 million placing her 48th on the
Forbes Executive Pay Rosenfeld is a member of
the Economic Club of Chicago She also serves on
the Board of Directors for the Grocery
Manufacturers Association and the Cornell
University Board of Trustees
CAREER
On August 4 2011 Kraft Foods said it plans to split into two publicly traded
companies with one focusing on its international snack brands like Trident gum and
Oreo cookies and the other on its North American groceries business that includes
Maxwell House coffee and Oscar Mayer meats
On December 5 2011 Kraft
announced that Rosenfeld
will stay on as chairman of
the $31 billion global
snacking company which
will be called Mondelēz
International Inc Tony
Vernon the president of
Kraft Foods North America
will become CEO of the $17
billion North American
grocery business which will
keep the Kraft Foods name
She repositioned the company to deliver
consistent top-tier growth by reinvigorating
iconic brands transforming the portfolio and
strengthening the companys presence in
fast-growing developing markets The
transformation she led culminated with the
spin-off of the companyrsquos North American
grocery operations and creation of Mondelēz
International Inc in October of 2012
Irene began her career in consumer
research later joining General Foods which
itself became part of Kraft Foods Irene led
the restructuring and turnaround of key
businesses in the US Canada and Mexico
She served on the team that spearheaded
the companys IPO in 2001 and successfully
integrated the Nabisco LU and Cadbury
businesses
The Financial Times and Fortune recently ranked Irene on their ldquoTop 50 Women in Global Businessrdquo and ldquo50 Most Powerful Women in Businessrdquo lists respectively Forbes has named Irene as one of the worldrsquos ldquo100 Most Powerful Womenrdquo for several years
Irene holds a PhD in Marketing and Statistics an MS in Business Administration and a BA in Psychology ndash all from Cornell University She is active in a number of industry and community organizations including The Economic Club of Chicago She also serves on the Grocery Manufacturers Association Board of Directors and Cornells Board of Trustees
Rosenfelds success as a female CEO in the
male-dominated CEO world extends even to
equal pay for similar positions Some
attribute this equality to the fact that
Rosenfeld ndash like most CEOs ndash opted for stock
and options over salary and bonus types of
compensation
This year Rosenfeld has been busy orchestrating a corporate split of Krafts North American grocery business and its global snacks business into two independent public companies The break-up was announced in August 2011 and is expected to be complete by the end of 2012 The doctor of marketing and statistics will lead the $35 billion snacks company with brands like Oreo cookies and Trident gum where she foresees substantial growth as busy consumers eat more frequently on-the-go It will leave behind the Kraft name and be called MondelezInternational an invented word meant to evoke the phrase delicious world in a variety of romance languages which was chosen through an employee contest to name the new company However some management decisions have been less whimsical Rosenfeld cut 1600 jobs relocated others and closed three Kraft offices to create leaner operations
AT PRESENT
httpwwwwikipediacom
httpwwwfamilymoneyvaluescom
httpwwwforbescom
She later attended WT Clarke High School
in Westbury NY She holds a PhD in
Marketing and Statistics a Master of Science
in Business and a BA degree in Psychology
from Cornell University
She lives in Kenilworth Village north of
Chicago on the North share of Lake Michigon
with her husband
She and her husband Philip Rosenfeld had
two girls Carol and Allison both now grown
Philip was also well educated having earned
three degrees prior to signing on with IBM
EDUCATION
Rosenfeld has been involved in the food
and beverage industry for about 30
years Her first job was at Dancer
Fitzgerald Sample advertising agency in
New York and she later joined General
Foods in consumer research With nearly
30 years of experience in the food and
beverage industry Irene Rosenfeld drives
business results by leading the global
team that understands consumer needs
constantly innovates and creates
delicious moments of joy
HER CAREER BEFORE KRAFT FOODS
In 2004 Rosenfeld was appointed Chairman and Chief Executive Officer of
Frito-Lay a division of PepsiCo where she focused on promoting healthy
products
Irene took a short break from Kraft Foods in 2004 serving for two years as
Chairman and CEO of Frito-Lay While there she accelerated growth in
better-for-you products and health and wellness offerings
Irene came home to Kraft Foods the predecessor to Mondelēz International Inc in June 2006 as CEO and Rosenfeld was appointed Chief Executive Officer of Kraft Foods in June 2006 She joined General foods which later became a part of Kraft foods Among her many accomplishments at Kraft foods she led the restructuring and turnaround of key business in the US Canada and Moscow She is active in a number of industry and community organisations including the Economic Club of Chicago She was appointed to the additional post of Chairman in March 2007 following Altria Groups spin-off of Kraft
CAREER
In 2008 she was placed sixth on The Wall
Street Journals 50 Women to Watch list Forbes
rated Rosenfeld 2nd on the top 10 Most Powerful
Women in 2010 and 10th in 2011
In 2010 Rosenfeld earned total compensation
of $19288 million placing her 48th on the
Forbes Executive Pay Rosenfeld is a member of
the Economic Club of Chicago She also serves on
the Board of Directors for the Grocery
Manufacturers Association and the Cornell
University Board of Trustees
CAREER
On August 4 2011 Kraft Foods said it plans to split into two publicly traded
companies with one focusing on its international snack brands like Trident gum and
Oreo cookies and the other on its North American groceries business that includes
Maxwell House coffee and Oscar Mayer meats
On December 5 2011 Kraft
announced that Rosenfeld
will stay on as chairman of
the $31 billion global
snacking company which
will be called Mondelēz
International Inc Tony
Vernon the president of
Kraft Foods North America
will become CEO of the $17
billion North American
grocery business which will
keep the Kraft Foods name
She repositioned the company to deliver
consistent top-tier growth by reinvigorating
iconic brands transforming the portfolio and
strengthening the companys presence in
fast-growing developing markets The
transformation she led culminated with the
spin-off of the companyrsquos North American
grocery operations and creation of Mondelēz
International Inc in October of 2012
Irene began her career in consumer
research later joining General Foods which
itself became part of Kraft Foods Irene led
the restructuring and turnaround of key
businesses in the US Canada and Mexico
She served on the team that spearheaded
the companys IPO in 2001 and successfully
integrated the Nabisco LU and Cadbury
businesses
The Financial Times and Fortune recently ranked Irene on their ldquoTop 50 Women in Global Businessrdquo and ldquo50 Most Powerful Women in Businessrdquo lists respectively Forbes has named Irene as one of the worldrsquos ldquo100 Most Powerful Womenrdquo for several years
Irene holds a PhD in Marketing and Statistics an MS in Business Administration and a BA in Psychology ndash all from Cornell University She is active in a number of industry and community organizations including The Economic Club of Chicago She also serves on the Grocery Manufacturers Association Board of Directors and Cornells Board of Trustees
Rosenfelds success as a female CEO in the
male-dominated CEO world extends even to
equal pay for similar positions Some
attribute this equality to the fact that
Rosenfeld ndash like most CEOs ndash opted for stock
and options over salary and bonus types of
compensation
This year Rosenfeld has been busy orchestrating a corporate split of Krafts North American grocery business and its global snacks business into two independent public companies The break-up was announced in August 2011 and is expected to be complete by the end of 2012 The doctor of marketing and statistics will lead the $35 billion snacks company with brands like Oreo cookies and Trident gum where she foresees substantial growth as busy consumers eat more frequently on-the-go It will leave behind the Kraft name and be called MondelezInternational an invented word meant to evoke the phrase delicious world in a variety of romance languages which was chosen through an employee contest to name the new company However some management decisions have been less whimsical Rosenfeld cut 1600 jobs relocated others and closed three Kraft offices to create leaner operations
AT PRESENT
httpwwwwikipediacom
httpwwwfamilymoneyvaluescom
httpwwwforbescom
Rosenfeld has been involved in the food
and beverage industry for about 30
years Her first job was at Dancer
Fitzgerald Sample advertising agency in
New York and she later joined General
Foods in consumer research With nearly
30 years of experience in the food and
beverage industry Irene Rosenfeld drives
business results by leading the global
team that understands consumer needs
constantly innovates and creates
delicious moments of joy
HER CAREER BEFORE KRAFT FOODS
In 2004 Rosenfeld was appointed Chairman and Chief Executive Officer of
Frito-Lay a division of PepsiCo where she focused on promoting healthy
products
Irene took a short break from Kraft Foods in 2004 serving for two years as
Chairman and CEO of Frito-Lay While there she accelerated growth in
better-for-you products and health and wellness offerings
Irene came home to Kraft Foods the predecessor to Mondelēz International Inc in June 2006 as CEO and Rosenfeld was appointed Chief Executive Officer of Kraft Foods in June 2006 She joined General foods which later became a part of Kraft foods Among her many accomplishments at Kraft foods she led the restructuring and turnaround of key business in the US Canada and Moscow She is active in a number of industry and community organisations including the Economic Club of Chicago She was appointed to the additional post of Chairman in March 2007 following Altria Groups spin-off of Kraft
CAREER
In 2008 she was placed sixth on The Wall
Street Journals 50 Women to Watch list Forbes
rated Rosenfeld 2nd on the top 10 Most Powerful
Women in 2010 and 10th in 2011
In 2010 Rosenfeld earned total compensation
of $19288 million placing her 48th on the
Forbes Executive Pay Rosenfeld is a member of
the Economic Club of Chicago She also serves on
the Board of Directors for the Grocery
Manufacturers Association and the Cornell
University Board of Trustees
CAREER
On August 4 2011 Kraft Foods said it plans to split into two publicly traded
companies with one focusing on its international snack brands like Trident gum and
Oreo cookies and the other on its North American groceries business that includes
Maxwell House coffee and Oscar Mayer meats
On December 5 2011 Kraft
announced that Rosenfeld
will stay on as chairman of
the $31 billion global
snacking company which
will be called Mondelēz
International Inc Tony
Vernon the president of
Kraft Foods North America
will become CEO of the $17
billion North American
grocery business which will
keep the Kraft Foods name
She repositioned the company to deliver
consistent top-tier growth by reinvigorating
iconic brands transforming the portfolio and
strengthening the companys presence in
fast-growing developing markets The
transformation she led culminated with the
spin-off of the companyrsquos North American
grocery operations and creation of Mondelēz
International Inc in October of 2012
Irene began her career in consumer
research later joining General Foods which
itself became part of Kraft Foods Irene led
the restructuring and turnaround of key
businesses in the US Canada and Mexico
She served on the team that spearheaded
the companys IPO in 2001 and successfully
integrated the Nabisco LU and Cadbury
businesses
The Financial Times and Fortune recently ranked Irene on their ldquoTop 50 Women in Global Businessrdquo and ldquo50 Most Powerful Women in Businessrdquo lists respectively Forbes has named Irene as one of the worldrsquos ldquo100 Most Powerful Womenrdquo for several years
Irene holds a PhD in Marketing and Statistics an MS in Business Administration and a BA in Psychology ndash all from Cornell University She is active in a number of industry and community organizations including The Economic Club of Chicago She also serves on the Grocery Manufacturers Association Board of Directors and Cornells Board of Trustees
Rosenfelds success as a female CEO in the
male-dominated CEO world extends even to
equal pay for similar positions Some
attribute this equality to the fact that
Rosenfeld ndash like most CEOs ndash opted for stock
and options over salary and bonus types of
compensation
This year Rosenfeld has been busy orchestrating a corporate split of Krafts North American grocery business and its global snacks business into two independent public companies The break-up was announced in August 2011 and is expected to be complete by the end of 2012 The doctor of marketing and statistics will lead the $35 billion snacks company with brands like Oreo cookies and Trident gum where she foresees substantial growth as busy consumers eat more frequently on-the-go It will leave behind the Kraft name and be called MondelezInternational an invented word meant to evoke the phrase delicious world in a variety of romance languages which was chosen through an employee contest to name the new company However some management decisions have been less whimsical Rosenfeld cut 1600 jobs relocated others and closed three Kraft offices to create leaner operations
AT PRESENT
httpwwwwikipediacom
httpwwwfamilymoneyvaluescom
httpwwwforbescom
In 2004 Rosenfeld was appointed Chairman and Chief Executive Officer of
Frito-Lay a division of PepsiCo where she focused on promoting healthy
products
Irene took a short break from Kraft Foods in 2004 serving for two years as
Chairman and CEO of Frito-Lay While there she accelerated growth in
better-for-you products and health and wellness offerings
Irene came home to Kraft Foods the predecessor to Mondelēz International Inc in June 2006 as CEO and Rosenfeld was appointed Chief Executive Officer of Kraft Foods in June 2006 She joined General foods which later became a part of Kraft foods Among her many accomplishments at Kraft foods she led the restructuring and turnaround of key business in the US Canada and Moscow She is active in a number of industry and community organisations including the Economic Club of Chicago She was appointed to the additional post of Chairman in March 2007 following Altria Groups spin-off of Kraft
CAREER
In 2008 she was placed sixth on The Wall
Street Journals 50 Women to Watch list Forbes
rated Rosenfeld 2nd on the top 10 Most Powerful
Women in 2010 and 10th in 2011
In 2010 Rosenfeld earned total compensation
of $19288 million placing her 48th on the
Forbes Executive Pay Rosenfeld is a member of
the Economic Club of Chicago She also serves on
the Board of Directors for the Grocery
Manufacturers Association and the Cornell
University Board of Trustees
CAREER
On August 4 2011 Kraft Foods said it plans to split into two publicly traded
companies with one focusing on its international snack brands like Trident gum and
Oreo cookies and the other on its North American groceries business that includes
Maxwell House coffee and Oscar Mayer meats
On December 5 2011 Kraft
announced that Rosenfeld
will stay on as chairman of
the $31 billion global
snacking company which
will be called Mondelēz
International Inc Tony
Vernon the president of
Kraft Foods North America
will become CEO of the $17
billion North American
grocery business which will
keep the Kraft Foods name
She repositioned the company to deliver
consistent top-tier growth by reinvigorating
iconic brands transforming the portfolio and
strengthening the companys presence in
fast-growing developing markets The
transformation she led culminated with the
spin-off of the companyrsquos North American
grocery operations and creation of Mondelēz
International Inc in October of 2012
Irene began her career in consumer
research later joining General Foods which
itself became part of Kraft Foods Irene led
the restructuring and turnaround of key
businesses in the US Canada and Mexico
She served on the team that spearheaded
the companys IPO in 2001 and successfully
integrated the Nabisco LU and Cadbury
businesses
The Financial Times and Fortune recently ranked Irene on their ldquoTop 50 Women in Global Businessrdquo and ldquo50 Most Powerful Women in Businessrdquo lists respectively Forbes has named Irene as one of the worldrsquos ldquo100 Most Powerful Womenrdquo for several years
Irene holds a PhD in Marketing and Statistics an MS in Business Administration and a BA in Psychology ndash all from Cornell University She is active in a number of industry and community organizations including The Economic Club of Chicago She also serves on the Grocery Manufacturers Association Board of Directors and Cornells Board of Trustees
Rosenfelds success as a female CEO in the
male-dominated CEO world extends even to
equal pay for similar positions Some
attribute this equality to the fact that
Rosenfeld ndash like most CEOs ndash opted for stock
and options over salary and bonus types of
compensation
This year Rosenfeld has been busy orchestrating a corporate split of Krafts North American grocery business and its global snacks business into two independent public companies The break-up was announced in August 2011 and is expected to be complete by the end of 2012 The doctor of marketing and statistics will lead the $35 billion snacks company with brands like Oreo cookies and Trident gum where she foresees substantial growth as busy consumers eat more frequently on-the-go It will leave behind the Kraft name and be called MondelezInternational an invented word meant to evoke the phrase delicious world in a variety of romance languages which was chosen through an employee contest to name the new company However some management decisions have been less whimsical Rosenfeld cut 1600 jobs relocated others and closed three Kraft offices to create leaner operations
AT PRESENT
httpwwwwikipediacom
httpwwwfamilymoneyvaluescom
httpwwwforbescom
Irene came home to Kraft Foods the predecessor to Mondelēz International Inc in June 2006 as CEO and Rosenfeld was appointed Chief Executive Officer of Kraft Foods in June 2006 She joined General foods which later became a part of Kraft foods Among her many accomplishments at Kraft foods she led the restructuring and turnaround of key business in the US Canada and Moscow She is active in a number of industry and community organisations including the Economic Club of Chicago She was appointed to the additional post of Chairman in March 2007 following Altria Groups spin-off of Kraft
CAREER
In 2008 she was placed sixth on The Wall
Street Journals 50 Women to Watch list Forbes
rated Rosenfeld 2nd on the top 10 Most Powerful
Women in 2010 and 10th in 2011
In 2010 Rosenfeld earned total compensation
of $19288 million placing her 48th on the
Forbes Executive Pay Rosenfeld is a member of
the Economic Club of Chicago She also serves on
the Board of Directors for the Grocery
Manufacturers Association and the Cornell
University Board of Trustees
CAREER
On August 4 2011 Kraft Foods said it plans to split into two publicly traded
companies with one focusing on its international snack brands like Trident gum and
Oreo cookies and the other on its North American groceries business that includes
Maxwell House coffee and Oscar Mayer meats
On December 5 2011 Kraft
announced that Rosenfeld
will stay on as chairman of
the $31 billion global
snacking company which
will be called Mondelēz
International Inc Tony
Vernon the president of
Kraft Foods North America
will become CEO of the $17
billion North American
grocery business which will
keep the Kraft Foods name
She repositioned the company to deliver
consistent top-tier growth by reinvigorating
iconic brands transforming the portfolio and
strengthening the companys presence in
fast-growing developing markets The
transformation she led culminated with the
spin-off of the companyrsquos North American
grocery operations and creation of Mondelēz
International Inc in October of 2012
Irene began her career in consumer
research later joining General Foods which
itself became part of Kraft Foods Irene led
the restructuring and turnaround of key
businesses in the US Canada and Mexico
She served on the team that spearheaded
the companys IPO in 2001 and successfully
integrated the Nabisco LU and Cadbury
businesses
The Financial Times and Fortune recently ranked Irene on their ldquoTop 50 Women in Global Businessrdquo and ldquo50 Most Powerful Women in Businessrdquo lists respectively Forbes has named Irene as one of the worldrsquos ldquo100 Most Powerful Womenrdquo for several years
Irene holds a PhD in Marketing and Statistics an MS in Business Administration and a BA in Psychology ndash all from Cornell University She is active in a number of industry and community organizations including The Economic Club of Chicago She also serves on the Grocery Manufacturers Association Board of Directors and Cornells Board of Trustees
Rosenfelds success as a female CEO in the
male-dominated CEO world extends even to
equal pay for similar positions Some
attribute this equality to the fact that
Rosenfeld ndash like most CEOs ndash opted for stock
and options over salary and bonus types of
compensation
This year Rosenfeld has been busy orchestrating a corporate split of Krafts North American grocery business and its global snacks business into two independent public companies The break-up was announced in August 2011 and is expected to be complete by the end of 2012 The doctor of marketing and statistics will lead the $35 billion snacks company with brands like Oreo cookies and Trident gum where she foresees substantial growth as busy consumers eat more frequently on-the-go It will leave behind the Kraft name and be called MondelezInternational an invented word meant to evoke the phrase delicious world in a variety of romance languages which was chosen through an employee contest to name the new company However some management decisions have been less whimsical Rosenfeld cut 1600 jobs relocated others and closed three Kraft offices to create leaner operations
AT PRESENT
httpwwwwikipediacom
httpwwwfamilymoneyvaluescom
httpwwwforbescom
In 2008 she was placed sixth on The Wall
Street Journals 50 Women to Watch list Forbes
rated Rosenfeld 2nd on the top 10 Most Powerful
Women in 2010 and 10th in 2011
In 2010 Rosenfeld earned total compensation
of $19288 million placing her 48th on the
Forbes Executive Pay Rosenfeld is a member of
the Economic Club of Chicago She also serves on
the Board of Directors for the Grocery
Manufacturers Association and the Cornell
University Board of Trustees
CAREER
On August 4 2011 Kraft Foods said it plans to split into two publicly traded
companies with one focusing on its international snack brands like Trident gum and
Oreo cookies and the other on its North American groceries business that includes
Maxwell House coffee and Oscar Mayer meats
On December 5 2011 Kraft
announced that Rosenfeld
will stay on as chairman of
the $31 billion global
snacking company which
will be called Mondelēz
International Inc Tony
Vernon the president of
Kraft Foods North America
will become CEO of the $17
billion North American
grocery business which will
keep the Kraft Foods name
She repositioned the company to deliver
consistent top-tier growth by reinvigorating
iconic brands transforming the portfolio and
strengthening the companys presence in
fast-growing developing markets The
transformation she led culminated with the
spin-off of the companyrsquos North American
grocery operations and creation of Mondelēz
International Inc in October of 2012
Irene began her career in consumer
research later joining General Foods which
itself became part of Kraft Foods Irene led
the restructuring and turnaround of key
businesses in the US Canada and Mexico
She served on the team that spearheaded
the companys IPO in 2001 and successfully
integrated the Nabisco LU and Cadbury
businesses
The Financial Times and Fortune recently ranked Irene on their ldquoTop 50 Women in Global Businessrdquo and ldquo50 Most Powerful Women in Businessrdquo lists respectively Forbes has named Irene as one of the worldrsquos ldquo100 Most Powerful Womenrdquo for several years
Irene holds a PhD in Marketing and Statistics an MS in Business Administration and a BA in Psychology ndash all from Cornell University She is active in a number of industry and community organizations including The Economic Club of Chicago She also serves on the Grocery Manufacturers Association Board of Directors and Cornells Board of Trustees
Rosenfelds success as a female CEO in the
male-dominated CEO world extends even to
equal pay for similar positions Some
attribute this equality to the fact that
Rosenfeld ndash like most CEOs ndash opted for stock
and options over salary and bonus types of
compensation
This year Rosenfeld has been busy orchestrating a corporate split of Krafts North American grocery business and its global snacks business into two independent public companies The break-up was announced in August 2011 and is expected to be complete by the end of 2012 The doctor of marketing and statistics will lead the $35 billion snacks company with brands like Oreo cookies and Trident gum where she foresees substantial growth as busy consumers eat more frequently on-the-go It will leave behind the Kraft name and be called MondelezInternational an invented word meant to evoke the phrase delicious world in a variety of romance languages which was chosen through an employee contest to name the new company However some management decisions have been less whimsical Rosenfeld cut 1600 jobs relocated others and closed three Kraft offices to create leaner operations
AT PRESENT
httpwwwwikipediacom
httpwwwfamilymoneyvaluescom
httpwwwforbescom
On August 4 2011 Kraft Foods said it plans to split into two publicly traded
companies with one focusing on its international snack brands like Trident gum and
Oreo cookies and the other on its North American groceries business that includes
Maxwell House coffee and Oscar Mayer meats
On December 5 2011 Kraft
announced that Rosenfeld
will stay on as chairman of
the $31 billion global
snacking company which
will be called Mondelēz
International Inc Tony
Vernon the president of
Kraft Foods North America
will become CEO of the $17
billion North American
grocery business which will
keep the Kraft Foods name
She repositioned the company to deliver
consistent top-tier growth by reinvigorating
iconic brands transforming the portfolio and
strengthening the companys presence in
fast-growing developing markets The
transformation she led culminated with the
spin-off of the companyrsquos North American
grocery operations and creation of Mondelēz
International Inc in October of 2012
Irene began her career in consumer
research later joining General Foods which
itself became part of Kraft Foods Irene led
the restructuring and turnaround of key
businesses in the US Canada and Mexico
She served on the team that spearheaded
the companys IPO in 2001 and successfully
integrated the Nabisco LU and Cadbury
businesses
The Financial Times and Fortune recently ranked Irene on their ldquoTop 50 Women in Global Businessrdquo and ldquo50 Most Powerful Women in Businessrdquo lists respectively Forbes has named Irene as one of the worldrsquos ldquo100 Most Powerful Womenrdquo for several years
Irene holds a PhD in Marketing and Statistics an MS in Business Administration and a BA in Psychology ndash all from Cornell University She is active in a number of industry and community organizations including The Economic Club of Chicago She also serves on the Grocery Manufacturers Association Board of Directors and Cornells Board of Trustees
Rosenfelds success as a female CEO in the
male-dominated CEO world extends even to
equal pay for similar positions Some
attribute this equality to the fact that
Rosenfeld ndash like most CEOs ndash opted for stock
and options over salary and bonus types of
compensation
This year Rosenfeld has been busy orchestrating a corporate split of Krafts North American grocery business and its global snacks business into two independent public companies The break-up was announced in August 2011 and is expected to be complete by the end of 2012 The doctor of marketing and statistics will lead the $35 billion snacks company with brands like Oreo cookies and Trident gum where she foresees substantial growth as busy consumers eat more frequently on-the-go It will leave behind the Kraft name and be called MondelezInternational an invented word meant to evoke the phrase delicious world in a variety of romance languages which was chosen through an employee contest to name the new company However some management decisions have been less whimsical Rosenfeld cut 1600 jobs relocated others and closed three Kraft offices to create leaner operations
AT PRESENT
httpwwwwikipediacom
httpwwwfamilymoneyvaluescom
httpwwwforbescom
On December 5 2011 Kraft
announced that Rosenfeld
will stay on as chairman of
the $31 billion global
snacking company which
will be called Mondelēz
International Inc Tony
Vernon the president of
Kraft Foods North America
will become CEO of the $17
billion North American
grocery business which will
keep the Kraft Foods name
She repositioned the company to deliver
consistent top-tier growth by reinvigorating
iconic brands transforming the portfolio and
strengthening the companys presence in
fast-growing developing markets The
transformation she led culminated with the
spin-off of the companyrsquos North American
grocery operations and creation of Mondelēz
International Inc in October of 2012
Irene began her career in consumer
research later joining General Foods which
itself became part of Kraft Foods Irene led
the restructuring and turnaround of key
businesses in the US Canada and Mexico
She served on the team that spearheaded
the companys IPO in 2001 and successfully
integrated the Nabisco LU and Cadbury
businesses
The Financial Times and Fortune recently ranked Irene on their ldquoTop 50 Women in Global Businessrdquo and ldquo50 Most Powerful Women in Businessrdquo lists respectively Forbes has named Irene as one of the worldrsquos ldquo100 Most Powerful Womenrdquo for several years
Irene holds a PhD in Marketing and Statistics an MS in Business Administration and a BA in Psychology ndash all from Cornell University She is active in a number of industry and community organizations including The Economic Club of Chicago She also serves on the Grocery Manufacturers Association Board of Directors and Cornells Board of Trustees
Rosenfelds success as a female CEO in the
male-dominated CEO world extends even to
equal pay for similar positions Some
attribute this equality to the fact that
Rosenfeld ndash like most CEOs ndash opted for stock
and options over salary and bonus types of
compensation
This year Rosenfeld has been busy orchestrating a corporate split of Krafts North American grocery business and its global snacks business into two independent public companies The break-up was announced in August 2011 and is expected to be complete by the end of 2012 The doctor of marketing and statistics will lead the $35 billion snacks company with brands like Oreo cookies and Trident gum where she foresees substantial growth as busy consumers eat more frequently on-the-go It will leave behind the Kraft name and be called MondelezInternational an invented word meant to evoke the phrase delicious world in a variety of romance languages which was chosen through an employee contest to name the new company However some management decisions have been less whimsical Rosenfeld cut 1600 jobs relocated others and closed three Kraft offices to create leaner operations
AT PRESENT
httpwwwwikipediacom
httpwwwfamilymoneyvaluescom
httpwwwforbescom
She repositioned the company to deliver
consistent top-tier growth by reinvigorating
iconic brands transforming the portfolio and
strengthening the companys presence in
fast-growing developing markets The
transformation she led culminated with the
spin-off of the companyrsquos North American
grocery operations and creation of Mondelēz
International Inc in October of 2012
Irene began her career in consumer
research later joining General Foods which
itself became part of Kraft Foods Irene led
the restructuring and turnaround of key
businesses in the US Canada and Mexico
She served on the team that spearheaded
the companys IPO in 2001 and successfully
integrated the Nabisco LU and Cadbury
businesses
The Financial Times and Fortune recently ranked Irene on their ldquoTop 50 Women in Global Businessrdquo and ldquo50 Most Powerful Women in Businessrdquo lists respectively Forbes has named Irene as one of the worldrsquos ldquo100 Most Powerful Womenrdquo for several years
Irene holds a PhD in Marketing and Statistics an MS in Business Administration and a BA in Psychology ndash all from Cornell University She is active in a number of industry and community organizations including The Economic Club of Chicago She also serves on the Grocery Manufacturers Association Board of Directors and Cornells Board of Trustees
Rosenfelds success as a female CEO in the
male-dominated CEO world extends even to
equal pay for similar positions Some
attribute this equality to the fact that
Rosenfeld ndash like most CEOs ndash opted for stock
and options over salary and bonus types of
compensation
This year Rosenfeld has been busy orchestrating a corporate split of Krafts North American grocery business and its global snacks business into two independent public companies The break-up was announced in August 2011 and is expected to be complete by the end of 2012 The doctor of marketing and statistics will lead the $35 billion snacks company with brands like Oreo cookies and Trident gum where she foresees substantial growth as busy consumers eat more frequently on-the-go It will leave behind the Kraft name and be called MondelezInternational an invented word meant to evoke the phrase delicious world in a variety of romance languages which was chosen through an employee contest to name the new company However some management decisions have been less whimsical Rosenfeld cut 1600 jobs relocated others and closed three Kraft offices to create leaner operations
AT PRESENT
httpwwwwikipediacom
httpwwwfamilymoneyvaluescom
httpwwwforbescom
The Financial Times and Fortune recently ranked Irene on their ldquoTop 50 Women in Global Businessrdquo and ldquo50 Most Powerful Women in Businessrdquo lists respectively Forbes has named Irene as one of the worldrsquos ldquo100 Most Powerful Womenrdquo for several years
Irene holds a PhD in Marketing and Statistics an MS in Business Administration and a BA in Psychology ndash all from Cornell University She is active in a number of industry and community organizations including The Economic Club of Chicago She also serves on the Grocery Manufacturers Association Board of Directors and Cornells Board of Trustees
Rosenfelds success as a female CEO in the
male-dominated CEO world extends even to
equal pay for similar positions Some
attribute this equality to the fact that
Rosenfeld ndash like most CEOs ndash opted for stock
and options over salary and bonus types of
compensation
This year Rosenfeld has been busy orchestrating a corporate split of Krafts North American grocery business and its global snacks business into two independent public companies The break-up was announced in August 2011 and is expected to be complete by the end of 2012 The doctor of marketing and statistics will lead the $35 billion snacks company with brands like Oreo cookies and Trident gum where she foresees substantial growth as busy consumers eat more frequently on-the-go It will leave behind the Kraft name and be called MondelezInternational an invented word meant to evoke the phrase delicious world in a variety of romance languages which was chosen through an employee contest to name the new company However some management decisions have been less whimsical Rosenfeld cut 1600 jobs relocated others and closed three Kraft offices to create leaner operations
AT PRESENT
httpwwwwikipediacom
httpwwwfamilymoneyvaluescom
httpwwwforbescom
Rosenfelds success as a female CEO in the
male-dominated CEO world extends even to
equal pay for similar positions Some
attribute this equality to the fact that
Rosenfeld ndash like most CEOs ndash opted for stock
and options over salary and bonus types of
compensation
This year Rosenfeld has been busy orchestrating a corporate split of Krafts North American grocery business and its global snacks business into two independent public companies The break-up was announced in August 2011 and is expected to be complete by the end of 2012 The doctor of marketing and statistics will lead the $35 billion snacks company with brands like Oreo cookies and Trident gum where she foresees substantial growth as busy consumers eat more frequently on-the-go It will leave behind the Kraft name and be called MondelezInternational an invented word meant to evoke the phrase delicious world in a variety of romance languages which was chosen through an employee contest to name the new company However some management decisions have been less whimsical Rosenfeld cut 1600 jobs relocated others and closed three Kraft offices to create leaner operations
AT PRESENT
httpwwwwikipediacom
httpwwwfamilymoneyvaluescom
httpwwwforbescom
This year Rosenfeld has been busy orchestrating a corporate split of Krafts North American grocery business and its global snacks business into two independent public companies The break-up was announced in August 2011 and is expected to be complete by the end of 2012 The doctor of marketing and statistics will lead the $35 billion snacks company with brands like Oreo cookies and Trident gum where she foresees substantial growth as busy consumers eat more frequently on-the-go It will leave behind the Kraft name and be called MondelezInternational an invented word meant to evoke the phrase delicious world in a variety of romance languages which was chosen through an employee contest to name the new company However some management decisions have been less whimsical Rosenfeld cut 1600 jobs relocated others and closed three Kraft offices to create leaner operations
AT PRESENT
httpwwwwikipediacom
httpwwwfamilymoneyvaluescom
httpwwwforbescom
httpwwwwikipediacom
httpwwwfamilymoneyvaluescom
httpwwwforbescom
