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BRAZIL/CANADA WORKSHOPON THE MANAGEMENTOF CREATIVITY AND INNOVATION
RIO DE JANEIROAUGUST 26th TO AUGUST 30th 2013
FAQ
How do I reserve my place?Please send an email to [email protected] registration form will be sent to you.
Whom should I contact for more information?Marlei Pozzebon ([email protected])Jose Vitor Bomtempo Martins ([email protected])
WHO
Jose Vitor Bomtempo – Associate professor, UFRJMarlei Pozzebon – Professor, HEC MontréalPatrick Cohendet – Professor, HEC MontréalLaurent Simon – Associate professor HEC MontréalRafael Goldszmidt – Associate professor, FGV-EBAPEFabio Prado Saldanha – Master Student, HEC Montreal
WHERE
FGV – EBAPEPraia do Botafogo, 190, 5th floorRio de Janeiro – RJ – Brazil
OUR COLLABORATORS
OUR PARTNERS
Instituto de Economia, UFRJEscola de Quimica, UFRJ
Montreal-Rio: creativities in dialogue
19h – Opening dinner – José Vitor Bomtempo & Marlei Pozzebon
New models of cultural production
9h – Opening – Marlei Pozzebon, Patrick Cohendet & Laurent Simon
9h15 – Tal.tv – Malu Viana Batista; Infomutation first impacts on culture – René Barsalo; Fora de eixo – Luis de Césaris
11h – Coffee break
Diverse cultural production experimentations in Montreal
11h15 – Multiple Canadian cases: SAT, Art Souterrain, Star Wars exhibition, Jean Paul Gauthier exhibition and Tohu – Patrick Cohendet & Laurent Simon
12h30 – Lunch
Creativity and happiness
14h – Round Table: Crescer e Viver – Junior Perim; Cirque du Soleil – Brigitte Carbonneau; Agência de Redes para a Juventude – Marcus Vinícius Faustini
15h – Projeto Oficina da Alegria, Movimento Buena Onda – Rogério Oliveira
15h30 – Social/urban innovation: Daily tous les jours, La conspiration du bien – Patrick Cohendet & Laurent Simon
16h – Coffee break
Social design and new forms of organizations
16h15 – Yunus Negócios Sociais Brasil – Rogério Oliveira
17h15 – Brazilian living labs – Bigneti & Pieso
18h15 – Closure
A visit to one of the biggest Brazilian health institutions(transportation included)
9h – Opening – Jose Vitor Bomtempo & Jorge Antonio Zepeda Bermudez (Fiocruz VP).
9h15 – Fiocruz innovative chain – Jorge Bermudez
9h30 – Creative economy – Patrick Cohendet & Laurent Simon
9h45 - Health innovating networks cases: CDTS business model and ICC partnership networking – Carlos Morel & Mario Moreira
10h30 – Tour of the Fiocruz Campus
12h30 – Lunch (courtesy of Fiocruz)
Healing through creativity
13h30 – Clowns and Alzheimer disease – Dr. Jerson Laks (Instituto de Psiquiatria da UFRJ), Dr. Morgana Masetti (Doutores da Alegria), Olivier-Hugues Terreault & Flavia Marco (Dr. Clown Canada & Teatro Do Sopro)
15h – Coffee break
Open innovation, crowdsourcing, co-creation and crowdfunding
15h15 – Multiple cases: Fiat Brazil (Joao Ciaco), Catarse (Diogo Biazuz - BR), Benfeitoria (Dorly Neto ), Misteur Valaire (Laurent Simon), International Graduation Competition (Mai Thai)
16h30 – Closure
A visit of the PROJAC studios of TV Globo (transportation included – limited places)
9h30 – Arrival at the Projac studios complex and visit
13h – Lunch (courtesy of TV Globo)
Walking tour on the streets of Rio, meeting social and cultural Brazilian projects (by public transportation)
10h – Circus: Crescer e Viver Project
12h – Music: AfroReggae Project
13h – Lunch at the AfroReggae community
15h – Fashion: Daspu Project
16h – Graffiti: Comando Selva 22
17h – Return to the hotel
19h – End of the Workshop: Chorinho/samba jam session
Monday 26th / EBAPE-FGV
Tuesday 27th / EBAPE-FGV
Wednesday 28th / FIOCRUZ
Thursday 29th / TV Globo
Friday 30th / Rio outdoors
WORK SCHEDULE*Challenges for new TV business models
14h – i9 Project – Nelson Faria (Technology and innovation Director of TV Globo); Radio-Canada and Tou.tv – Laurent Simon & Sylvain Lafrance; Real-time collaborations: when are you? – René Barsalo
15h30 – Coffee break
15h45 – Round table and discussion
17h – Closure / Return to Rio de Janeiro city
*Subject to change without notice
