Who really owns the ethics agenda in modern€¦ · Data blindness "Lack of perception, awareness, or judgement; ignorance." Does the individual know what's happening to their data

© Copyright 2020 Socitm Advisory Limited

Who really owns the ethics agenda in modern technology?

Mark Adams – Wright

Director

Technology ethics are principles that can be used to govern technology including factors like risk

management and individual rights. They are basically used to understand and resolve moral issues that

have to do with the development and application of technology of different types.

Ethics – what does it mean?


Ethics – What is the Debate?

Or is it about whether the means to

achieve those things is appropriate?

Is the debate about whether things can

be done?


Ethics in Practice

What?

• Digital Transformation

• IOT

• Applications

• Cyber Security

• Infrastructure/Cloud

• AI/Predictive Analytics

• Robotics

• Virtual Realities

• Nano Tech

…. the list goes on...

Where?

• Military

• Government

• Pedagogical

• Scientific

• Industrial

• Logistics and Transport

• Personal and Macro

Computing

• Financial

Why?

• User Demand and Customer

Centric Design

• Mobility

• Scalability and Value

• Speed and Accuracy

• Pushing our knowledge and

capability boundaries

It is an increasingly big diverse and challenging landscape to

navigate and interpreting the ethical, moral and trust issues is almost

too big for an individual to handle....so what can we do?


Technology advancements or ethical dilemmas?

Living organism cloning

Neurohacking

Invasive nanobots

Behavioural biometrics

Datafication of children

Autonomous movement and translation

Seeding trials

5G

And the SARCO Suicide Machine


The digital new world order

The societal shift from customer

satisfaction to customer

experience is nothing new.....but

the realities of the ethical

questions posed by the actions

required to deliver personalised

value to create the right individual

experience is a different question


Design for who again?

Customer or user

centered design we

get....... but who

considers the ethics

of this?

Do all our user journeys lead to

ethical destinations? Was my 'experience' really

delivered considering the

ethical implications to me ?


Is it all too much to grasp?

The explosion of user friendly simple

to use technologies has never been

greater but are the ethical and

moral considerations across all

those new 'things' too much to

understand and grapple with at a

personal or societal level?


Ethics – Is it all about data?

Precious Information

Internet data flows Multiple drawsAll routes lead to our data dna, our

data crown jewels but are we all

skilled enough to guard them?


Preconceptions of data and value Care

Don't Know Know

Don't Care

Generation

Name

Births

Start

Births

End

Youngest

Age Today*

Oldest Age

Today*

The Silent

Generation1925 1945 75 95

Baby Boomer

Generation1946 1964 56 74

Generation X

(Baby Bust)1965 1979 41 55

Xennials1975 1985 35 45

Millennials

Generation Y,

Gen Next

1980 1994 26 40

iGen / Gen Z 1995 2012 8 25

Gen Alpha 2013 2025 1 7


Data blindness

"Lack of perception, awareness, or judgement;

ignorance."

Does the individual know what's happening to their

data once it is sent (accept cookies vs GDPR)?

Are organisations so overwhelmed with the data they

have or can access that do they know how to process

and use it for positive outcomes (Big Data vs

personalised content) ?

The data superhighway – is it ethical?


Can we trust how data is used?

Can we trust data usage, and do we ?

This recent survey in the US suggests

the majority of adults have serious

concerns of trust!

Trust is earned not given..... is the

gauntlet thrown down by society to

business and government to 'do better

to gain trust'?


So what does it mean for an individual?

➢ Engaging with the ethics and data agendas is not optional?

➢ If you do not put value on your data, someone will do it for you, or nobody will!

➢ Bring data trust to the top of the global tech agenda

➢ The small print is there for a reason, read it

➢ Be part of improving ethical thinking by being an active participant not a lazy

bystander


What does it mean for IT and Digital Leaders?


So who owns the ethics agenda then?

If the information here does anything it poses the

most basic of questions...who does own the

agenda?

The answer to that clearly is not, nor could it

possibly be, any single source

We all own the ethics agenda because we all

must. It is not something to leave to others, to

handover to the great thinkers to find solutions.

We need to own and drive this from inherent

individual perceptions, values, habits and

behaviours to the way the most important global

engines behave and act to ensure a future with

technology that passes the morality and trust tests

Documents

Who really owns the ethics agenda in modern€¦ · Data blindness "Lack of perception, awareness, or judgement; ignorance." Does the individual know what's happening to their data