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IllustrationDirect Marketing
Clothing ManufacturingVacuum CleanersStreaming Media
Financial TechnologySaaS Medical Marketing
Motorhome ChassisCollege Admissions
Fishing TackleSenior Living
Fine WineTrucking
Insurance…
Student Responsibilities• Show up on time• Participate• Start your project early• Get to know your classmates• No food• No Laptops (mostly)
Make Up• Late= field report (1 week)• Unexcused absence = makeup report (1 week)• Excused absence = makeup report (2 weeks)• Cell phone rings = cookies for class
Class Project• Business concept development• Complete Team Survey• Complementary Skills• Pick a CEO• Firing and poaching is okay
Market Validation• Will the dogs eat the dog food?• If not…nothing else matters• Focus of class• Love the problem, not the solution
Individual Papers• Interview/Book Report/Event– Due class 10– Lose 5% for every class it’s late
• Or make a sale!• Reflection– Due the last class
Get to Know Classmates• Two classmates per class• Post to comments online- make it meaningful• Do not wait until the end!
Meaningful
“Mike loves to sail. He started sailing when he was a kid growing up in Massachusetts. His first boat was a Sunfish that he kept on the beach. Over the years he’s owned a number of different kind of boats including a Hobie Cat, Snipe and an M-20 racing scow. After Mike had kids he realized that unless his family could go with him he wouldn’t do much sailing. He and his wife bought a larger boat with a galley (kitchen) and a head (bathroom). He and his family sail all summer long and the kids love it.”
Outside of Class• Maroua is planning 1 or 2 social gatherings
with 325 and 225• Field trip (Technori Pitch, Funding Feeding
Frenzy)• Movie- Startup.com• Outside speakers
GRADESClass Participation 10%
Get to Know Your Classmates 10%
Homework/Quizzes 20%
Midterm 15%
Class Presentations 15%
Final Presentation 25%
Peer Evaluations 5%
100%
How to Get an A• Meet with your team weekly• Participate in class discussion• Practice pitches and presentations• Turn in assignments online• Network• Get traction
How to Get a B• Poor peer reviews• Sit in back and keep your mouth shut• Don’t show improvement in style• Don’t show progress between
pitches
Don’t Sulk!• Talk to Mike, Ekkehard or find a
mentor–Mike (773) 426-6353–[email protected]
• Feedback required and encouraged!
1. Who is your customer?2. What can you do for your customer?3. How does she acquire your product?4. How do you make money off your
product?5. How do you design & build your business?6. How do you scale your business?