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WHO WE ARE - TrafficStarsstatic.trafficstars.com/services/MediaKit.pdf · Programmatic API Improve your business by plugging your own programmatic ad buying tools or automating software

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Page 1: WHO WE ARE - TrafficStarsstatic.trafficstars.com/services/MediaKit.pdf · Programmatic API Improve your business by plugging your own programmatic ad buying tools or automating software
Page 2: WHO WE ARE - TrafficStarsstatic.trafficstars.com/services/MediaKit.pdf · Programmatic API Improve your business by plugging your own programmatic ad buying tools or automating software

Media Kit 2

WHO WE ARE TrafficStars was launched in December 2015. The founders boast many years of experience in the online advertising industry and have monetized hundreds of billions of internet visitors over the last decade. They know about traffic and wanted to use their knowledge to build the best advertising network.

TrafficStars was recently recognized as the fastestgrowing ad network in the entertainment industry managing over 1 billion ad impressions daily.

The company is now located in 3 major digital hubs across the world:

Page 3: WHO WE ARE - TrafficStarsstatic.trafficstars.com/services/MediaKit.pdf · Programmatic API Improve your business by plugging your own programmatic ad buying tools or automating software

Media Kit 3

WHAT WE DO We buy and sell PC, tablet and mobile traffic worldwide on a CPC, CPM and DCPM basis.

We studied all available technologies and mixed the best features from each one to develop what we believe is the most technically advanced RTB Ad Network in our industry.

We made advertising and publishing easier and more efficient for everyone: from beginners to affiliate marketing experts.

We created a powerful and easy to use ad network so everyone can benefit from our technology: from beginners to media buying experts. TrafficStars cut most intermediaries to provide a cost-effective ad network offering lower prices, better targeting options and a simpler interface to manage advertising campaigns.

Rémi St-MaurCBDO

Page 4: WHO WE ARE - TrafficStarsstatic.trafficstars.com/services/MediaKit.pdf · Programmatic API Improve your business by plugging your own programmatic ad buying tools or automating software

Media Kit 4

WORK WITH US Reach 30+ billion ad impressions every month. Buy desktop/tablet/mobile traffic from premium direct publishers.

Use our friendly self-service platform to buy and sell traffic or integrate your DSP/SSP technology to our RTB system.

Choose from high impact ad formats and target by location, device, browser, carrier and IP. Track sales in real time, split test your creatives and follow your ROI through granular custom stats reports.

Contact our Support Team at anytime:[email protected] or our Advertising Team:[email protected]

Visit us and register here.

Page 5: WHO WE ARE - TrafficStarsstatic.trafficstars.com/services/MediaKit.pdf · Programmatic API Improve your business by plugging your own programmatic ad buying tools or automating software

Media Kit 5

TOP COUNTRIES (Monthly Ad Impressions - in millions)

1. US 5,891,4612. Germany 3,345,9513. United Kingdom 2,668,9264. France 2,249,8145. Japan 1,963,244

6. India 947,8817. Italy 835,2298. Brazil 715,7649. Canada 680,15610. Spain 668,589

11. Netherlands 539,01812. Poland 376,03313. Mexico 363,39414. Thailand 339,89215. R. of Corea 315,818

16. Russian Fed 313,41017. Australia 272,21618. Sweden 242,27319. China 223,33220. Switzerland 219,289

Page 6: WHO WE ARE - TrafficStarsstatic.trafficstars.com/services/MediaKit.pdf · Programmatic API Improve your business by plugging your own programmatic ad buying tools or automating software

Media Kit 6

TRAFFIC SOURCES

47.86%

41.64%

10.50%

Desktop

Tablet

Mobile

Page 7: WHO WE ARE - TrafficStarsstatic.trafficstars.com/services/MediaKit.pdf · Programmatic API Improve your business by plugging your own programmatic ad buying tools or automating software

Media Kit 7

AD FORMATS

300x25044.85%

315x30018.81%

900x25015.62%

300x10013.56%

Popunder3.81%

728x903.00%

250x1500.33%

Page 8: WHO WE ARE - TrafficStarsstatic.trafficstars.com/services/MediaKit.pdf · Programmatic API Improve your business by plugging your own programmatic ad buying tools or automating software

Media Kit 8

Reach 30+ billion users every month

OpenRTB 2.3 Compliant

Powerful Targeting

Exclusive Traffic Marketplace

ADVANTAGES for advertisers

CPC, CPM or DCPM based campaigns

Granular Statistics

Experienced Account Managers

Programmatic API

Page 9: WHO WE ARE - TrafficStarsstatic.trafficstars.com/services/MediaKit.pdf · Programmatic API Improve your business by plugging your own programmatic ad buying tools or automating software

Media Kit 9

ADVANTAGES for publishers

Global Fill Rate

On Time Payments

Extreme Compliance Monitoring

We offer publishers the following payment methods:

Multiple Ad Formats

Available to SSPs

Experienced Traffic Managers

Page 10: WHO WE ARE - TrafficStarsstatic.trafficstars.com/services/MediaKit.pdf · Programmatic API Improve your business by plugging your own programmatic ad buying tools or automating software

Desktop Ad Formats

Page 11: WHO WE ARE - TrafficStarsstatic.trafficstars.com/services/MediaKit.pdf · Programmatic API Improve your business by plugging your own programmatic ad buying tools or automating software

Media Kit 11

Ad Formats

Desktop

Display Banner Instant Message Pop-Under

In Video Ad Pop-Up

Page 12: WHO WE ARE - TrafficStarsstatic.trafficstars.com/services/MediaKit.pdf · Programmatic API Improve your business by plugging your own programmatic ad buying tools or automating software

Media Kit 12

Mobile Ad Formats

Page 13: WHO WE ARE - TrafficStarsstatic.trafficstars.com/services/MediaKit.pdf · Programmatic API Improve your business by plugging your own programmatic ad buying tools or automating software

Media Kit 13

Mobile

Display Banner Interstitial Ad Pop-Under

Ad Formats

Pop-Up

Page 14: WHO WE ARE - TrafficStarsstatic.trafficstars.com/services/MediaKit.pdf · Programmatic API Improve your business by plugging your own programmatic ad buying tools or automating software

Media Kit 14

Powerful Stats Clear StatsDiagrams and pie charts allow you to check your stats in a blink of an eye.

Live ReportReal-time stats updated every 5 minutes.

Data cross-checkTo analyse per geo, site, ad format, ad spot, carrier, device, OS and browser.

Easy ExportCSV Exports available.

Granular statisticsCheck by day, week, month, year. Follow your clicks, CTR %, impressions, eCPM, eCPC, leads and revenues.

Page 15: WHO WE ARE - TrafficStarsstatic.trafficstars.com/services/MediaKit.pdf · Programmatic API Improve your business by plugging your own programmatic ad buying tools or automating software

OpenRTB 2.3

Page 16: WHO WE ARE - TrafficStarsstatic.trafficstars.com/services/MediaKit.pdf · Programmatic API Improve your business by plugging your own programmatic ad buying tools or automating software

Media Kit 16

OpenRTB 2.3 In addition to offering a cutting-edge self-service advertising platform, TrafficStars also complies with the OpenRTB 2.3 protocol.

The openRTB ecosystem allows advertisers and publishers to increase their control over the offer and the demand.

Advertisers can target with more precision on a per impression basis while publishers get access to a unprecedented traffic demand. TrafficStars’ advanced algorithm is able to process hundreds of thousands of ad requests per second in order to select the highest bid and the best impression.

DSPs and SSPs are welcome to plug in to TrafficStars’ RTB system to increase their business.

For more information, contact our RTB experts here

RTB documentation

Page 17: WHO WE ARE - TrafficStarsstatic.trafficstars.com/services/MediaKit.pdf · Programmatic API Improve your business by plugging your own programmatic ad buying tools or automating software

Media Kit 17

OpenRTB 2.3

USER AD REQUEST

TrafficStars Direct Demand

TrafficStars DSP Partners

$1.40CPM bid

$3.10CPM bid

$0.80CPM bid

$1.80CPM bid

$2.20CPM bid

$3.05CPM bid

RTB Auction Algorithm

Winning Bids$3.10 CPM$3.05 CPM$2.20 CPM$1.80 CPM$1.40 CPM

1 millisecond 50 to 80 milliseconds

RTB Network

Page 18: WHO WE ARE - TrafficStarsstatic.trafficstars.com/services/MediaKit.pdf · Programmatic API Improve your business by plugging your own programmatic ad buying tools or automating software

Media Kit 18

TrafficStars API Tracking API

TrafficStars tracking API gives you the possibility to track sales and payouts directly in your campaign statistics. Additional dynamic parameters (tokens) are also available to improve the level of information you can get in your tracking software.

TrafficStars is integrated to and

Programmatic API

Improve your business by plugging your own programmatic ad buying tools or automating software directly to TrafficStars using our powerful API.

AdvertisersGrab statistics by date, site, ad spot, banner, lander, country, device, OS, browser, carrier, and IP. You can also create, clone, update, pause and restart campaigns.

PublishersGrab statistics by date, site, ad spot, country, device, OS and browser.

API Documentation