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Understand how IBO’s are profitable- WIN categories You need to understand the times….

Why an Optimal Health Business? - Weeblythecycle.weebly.com/uploads/5/2/6/0/5260900/presentation... · 2012-01-04 · Direct selling distributors need to ... proud to sell you brand.-

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• Understand how IBO’s are profitable-

WIN categories

• You need to understand the times….

• There is a Wellness Revolution taking

place in America

“$1 trillion of the US Economy will be devoted to the yet-unnamed Wellness Business”

• How do we tap into this market today?

Information taken from The Wellness Revolution by Paul Zane Pilsner.

• No. 1 in Health and Beauty on the

internet for 8 consecutive years.

• Largest global vitamin and mineral

supplement company in the world based

on global retail sales.

• Our farms, scientists, manufacturing

facilities, and sponsorships position us

to take and strong percentage of the

market share.

• Sickness – is a Reactive business

• Wellness – is a Proactive business

People voluntarily become customers to feel healthier, to reduce the effects of aging, and to avoid becoming a customer of the sickness business

“$1 trillion of the US Economy will be devoted to the yet-unnamed Wellness Business”

The Wellness Revolution

by Paul Zane Pilsner.

• Intellectual Distribution - process of

educating customers about products and

services that will improve their lives

• Physical Distribution- process of helping

customers physically obtain products

and services they already know they

want.

• Education can be the first step in

distribution!!!

Information taken from The Wellness Revolution by Paul Zane Pilsner.

“Thus teaching customers about such

products and services, intellectual

distribution is the greatest

entrepreneurial opportunity now and

the foreseeable future.” The Wellness Revolution by

Paul Zane Pilsner

When we educate the consumer about

Optimal Health we gain the customers trust!

If you don’t do it, the local health food store will!

Information taken from The Wellness Revolution by Paul Zane Pilsner.

Direct selling distributors need to

•understand the difference between

selling and education,

•and between physical and intellectual

distribution,

in order to fully exploit the high-touch

advantage they have over traditional

retailers.

– If they don’t purchase, KEEP IN TOUCH.

They will!

– You may reap the sale on the first

appointment because they were ready-

opportunity and preparedness meet.

– It takes several exposures to the product or

service to get 3 of the affirmative decisions

that lead to the purchase.”

“Consumers purchase a new product when

– They made the decision twice before and

forgot to do so.

Information taken from The Wellness Revolution by Paul Zane Pilsner.

• “As you go each day to market your wellness

products and services,

• you carry a message more important than the

actual product or service you are trying to sell

• Underlying the pitch for each wellness product is

the notion that your customers can take

control of their lives and begin a road to

wellness.” p.199

• Empower people and invite them to join the

path to Optimal Health supported by

NUTRILITE®. Information taken from The Wellness Revolution by Paul Zane Pilsner.

• It helps IBO’s and customers love the

brand.

• Insights are taken from

How to Become a Marketing Superstar

by Jeffery Fox

• You must be publically and privately

proud to sell you brand.- personal use

• You must love the brand and live the

brand- making the brand part of you.

• The blood of the brand must flow

through your veins.

• You must understand the value delivered by your brand so well that you are never shy about its price.

• You must be able to articulate the quantified, dollarized value of every benefit and every point of difference of your brand.

• Loving your brand is not a guarantee of personal success. But not loving your brand is a guarantee of lackluster performance, if not outright, dismal failure.

• People-Centered- do you actively look to

improve products, results or situations.

• Paradigm Breaking- Have the courage to

defend your new better approach and

expect resistance.

• Partnership- combined result is greater

than individual results

• Passion – passion in the presentation

• Persuasion- 3 types of persuaders-• Educators are winners because they know the

power of bringing others in the conversation –

Education is the most effective

form of persuasion, because it

promotes knowledge, wisdom,

and ultimately empowerment….

• I address many objections before they

come up & equip the IBO to address

them as they arise.

What is Optimal Health?“Optimal Health is the best health possible given your

genetic heritage, personal health history, and environment.”

OP

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Center of

Optimal Health

Exercise

Healthy

Environment

Good

Medical Care

Rest

Reduce

Risk Factors

Mindset

Supplementation

Healthy Diet

Did you know there are 8 pillars to Optimal Health?

Happy Birthday!

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This presentation will

cover some steps to

help ensure your body

stays healthy.

Our bodies are our vehicles!

OP

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Today…Put Health Puzzle Pieces Together

Why are Fruits &

Vegetables so

important?

Lead people to phytonutrients, farms, plants at Nutrilite

Helps IBO’s put pieces together

On the Amway site.

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Phytonutrients as Antioxidants helpfight free radicals.

Free RadicalsTake my

electronHealthy & Happy Cells

I need an

electron

Slows down oxidative damage

caused by free radicals!

OP

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Today…Put Health Puzzle Pieces Together

Why Supplement?Why are Fruits &

Vegetables so

important?

Phytonutrients, farms, plants

OP

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You may have said or heard,“I eat healthy, therefore, I don’t

need to supplement.”

How Many Fruits & Vegetables did You eat today?

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Question #4

Image: m_bartosch / FreeDigitalPhotos.net

Is there

a gap?

OP

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Today…Put Health Puzzle Pieces Together

Why Supplement?Why are Fruits &

Vegetables so

important?

Why Nutrilite

Supplements?

Phytonutrients, farms, plants

OP

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You may have heard this before…

It doesn’t matter what you

take. Vitamins aren’t

regulated. So just buy the

buy 1 get 1 free.

Supplements are

not created equal.

There is a clear quality

difference

with Nutrilite!

Image: photostock / FreeDigitalPhotos.net

Nutrilite Supplements are Color …

OP

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Clear benefit –

Contains antioxidants, free radical fighters

to help negate the effects of stress on the

body.

Why NUTRILITE?

Quality matters for food supplements!

Certified

Organic

Plant

Concentrates-

Phytonutrients

GMP - Harvested at

peak nutrients &

Guaranteed Potency

OP

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If could have the

best for your body,

wouldn’t you?

It is NUTRILITE’s attention to detail

that sets it apart from all the rest!

OP

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What experts say

we need….

A multivitamin with

minerals is the

foundation of

healthy

supplementation,

without it, the rest of

the pyramid has

nothing to stand on

Start Here…

… and work your

way up to

Optimal Health!

VIT

AM

INS

MIN

ER

AL

SS

UP

PLE

ME

NT

S

THE PERFECT PACK

fills in the most gaps

=

Multivitamin

20 plant concentrates Antioxidants Omega 3s

For Only $4.73/day

1. Use the product- you are your first & best customer.

2. Learn- about the products and the role of nutrition & supplements in

achieving & maintaining optimal health.

3. Be a Product of the Product- your hearty appearance, your high

energy, and your healthy outlook wil tell the Nutrilite story for you!

4. Be a friend- You will earn the trust of your potential customers and be

able to make a stronger impact helping them achieve optimal health.

5. Share the Product & the Plan- this is the most important step. Help

your customer answer these questions

1. Why do I need to supplement?

2. What supplements do I need?

3. Why are Nutrilite supplements the best?

6. Service, Service, Service!

Taken from The Nutrilite Story by Dr. Sam Rehnborg, son of the

founder of Nutrilite.

• Just the beginning of the journey

supported by NUTRILITE®.

• You are building a long-term relationship

with your IBO’s and customers.

• This is long-term sustainable volume

• Let’s see how we can continue with the

customer.

Good Medical

Care

Healthy

EnvironmentHealthy Diet

Supplementation

Positive Attitude

Reduce Risk Factors

Exercise

Rest

8 Pillars of Optimal Health

Supported by NUTRILITE ®

Optimal Health Revolution by Dr. Duke Johnson

• It is a major factor in our health, but it is not our absolute fate.

Need to know 2 words- genotype & phenotype.

– There may be things that you can do to offset the increased risk

indicated by your family history.

• Genotype is your genetic makeup, which you inherited from your

parents.

• Phenotype is the expression of your genes as influenced by many

environmental factors and life experience.

– Optimal Health Revolution, Dr. Duke Johnson

• The overall aim of this knowledge (of your DNA) is to empower

individuals to understand how dietary components interact

with their genes to achieve lasting optimal health….By making

the right nutritional choices you will change your genetic destiny.

(What is Nutritional Genomics, Dr. Margaret Smith)

• How can we help?

Here is how Inherent Health

personally helps you on the path

to Optimal Health by knowing

your personal gene risk factors

and following through with

lifestyle & supplementation

NUTRITIONAL NEEDS

BONE HEALTH

HEART HEALTH

WEIGHT MANAGEMENT

NUTRILITE Supplements and how they work in the supplement pyramid

Sneak peak and more to come….