Embed Size (px)
DESCRIPTION
Why Are We Here Today?. Exciting New Market Opportunity – Make Money! Brand New Business Revenue Generating How Can This Be? Gradient Study Results – Brief Review Go-to-Market Strategy – It’s Easy to Begin ! Reward Programs!. Why Are We Here Today?. - PowerPoint PPT Presentation
Citation preview
Why Are We Here Today?
• Exciting New Market Opportunity – Make Money!
– Brand New Business
– Revenue Generating
• How Can This Be?
– Gradient Study Results – Brief Review
• Go-to-Market Strategy – It’s Easy to Begin!
• Reward Programs!
Why Are We Here Today?
• Exciting Market Opportunity – Make Money!
– Brand New Business
– Revenue Generating
• What’s the Dirt on Shop Towels?
– Gradient Study Results – Brief Review
– Ingestion and Exposure
• A Solution Does Exist
• Getting Started
Who is Gradient?Gradient Corporation: Renowned environmental and risk science consulting firm specializing in Toxicology, Epidemiology, Risk Assessment, Product Safety, Contaminant Fate and Transport, and Environmental/Forensic Chemistry.
This Study:Evaluation of Potential Exposure to Metals in Laundered Shop Towels
–15 different industries were represented
http://www.gradientcorp.com/index.php
Information/Key Findings
• 26 different heavy metal elements found in “clean” shop towels sampled across North America
• 100% of shop towels tested contained toxic heavy metals
• More heavy metals found in the laundered shop towels tested than in the 2003 study
• Workers reported higher shop towel usage – average 12/day
– Increased towel use = increased exposure to heavy metals
Gradient Study Findings
Based on Gradient’s research, here’s what the 12-towel user would be predicted to ingest on a daily basis over the regulatory exposure limits.
• 10x beryllium• 43x cadmium• 17x cobalt• 9x copper• 3,600x lead
Exposure compared to US EPA Oral RfD, ATSDR Oral MRL and CalEPA MADL and NSRL toxicity criteria for non-cancer and cancer endpoints.
Why Does This Matter?
Shop Towels & Personal Wiping
Personal wiping is one of the most common uses of shop towels. It’s a habit that may increase employee exposure to heavy metals.
Oral Exposure to Heavy Metals on Laundered Shop Towels via Hand Contact
Who Are We Talking To?
Customers across North America are learning about the risks associated with laundered shop towels.
Target Audiences:— Safety Professionals— Production Workers— Next Generation Shop Towel Users (via trade schools)— Purchasing— Friends, family and influential communicators
The Alternative Solution
– A truly clean and consistent wiping solution – Wide variety of application-specific solutions to meet a
range of customer needs
So… If laundered shop towels aren’t an option, what is?
www.theDirtOnShopTowels.comwww.theDirtOnShopTowels.com
12
Market Programs to Sell WypAll* Wipers
Qualified Lead
Sales Claims
Computer Based Training
• 10-case/month end user $50• 20-case/month end user $100
$25
$5
Get Started!
• Get comfortable with Dirt on Shop Towels positioning • Contact your local KCP Rep to identify Dirt on Shop Towels
conversion opportunities• Convert opportunties and watch your rewards grow!• Go to www.kcpzone.com and earn rewards for your team
for Dirt on Shop Towels activities (learning), joint calls and SALES
Anytime you see laundered shop towels, think about WypAll* wipers and the new business you can get!
