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Why Compromise?
• SANDESH KAUP• Senior Business Manager• India
Friday 11th April 2014 12.20pm
• SANDESH KAUP• Senior Business Manager• MILESTONE SYSTEMS
Etymology
compromise
Originlate Middle English (denoting mutual consent to arbitration): from Old French compromis, from late Latin compromissum ‘a consent to arbitration’, neuter past participle of compromittere, from com- ‘together’ + promittere (see promise).
WhatsApp example
Facebook purchase of $19 billion consist of three parts:• $12 billion in Facebook shares, $4 billion in cash, $3 billion in RSUs for employee retention
WhatsApp Quick facts• has about 450M active users• has only 32 engineers• has about 1M new users daily• has about 99.9% uptime• 1 engineer supports 14M users!• handling about 27 BILLIONmessages daily
And what did Facebook pay for?• $35.55 per active user• $593.75M per engineer
WhatsApp in India
From Times of India:• Estimated that 55% of mobile messaging
users in India use WhatsApp• Estimate that WhatsApp’s monthly
active users in India is 35 million• $19bn = INR 1,200,000 crore
CAGR 37.3% @ USD 57.34B by 2020
Source: http://www.alliedmarketresearch.com/IP-video-surveillance-VSaaS-market
Allied Market Research Q1 2014
So…Why Compromise?
Why compromise on:• Reliability• Flexibility• Ecosystem• APIs• Documented SDKs• Business values & ethics• Profitability• Your partners• The company you work for
Video as Mission Critical
• Video as mission critical = a company cannot live without it!o Adds value to bottom lineo Imperative to daily operationso Business would not function without it
• Video is becoming a utility on which a company runs their daily operations
Deeper Integrations
• The ecosystem is adding more value to end users than what one company could do alone
o Each company controls the value they bring to the market
• Deeper integrations into digital business systems:o First, it was into other security solutions, such as access control and building management o Now: healthcare, education, and government, amongst many others
• Enables the incremental appreciation of value, rather than depreciation of a proprietary system that always ends with a forklift upgrade
End users are seeing and demanding this future proofing!
Video as mission critical:Proof points
• Transportation & City Surveillance
• Critical Infrastructure (Oil & Gas, Power
Plants, Nuclear Plants)
• Healthcare
• Manufacturing
• Education
• Retail
Horizontalization is key!
“…once you buy into a proprietary arrangement, you are stuck with it. If there is a problem, you can’t just throw out one part of the vertical stack; you will have to
abandon the entire stack”- Andy Grove, Only the Paranoid Survive
VMS as Mission Critical ‐Performance
• More than surveillanceo Ever increasing integrations into business systemso Increasing value to the end user
• Adding value to the bottom lineo Efficiency gainso Daily operations becomes dependent
on video system working
Why Compromise?Chose the long term partner for sustainable, profitable growth