Dealer Inspire (DI) is a dealer website platform rooted in challenging the norm. DI was created in 2012 to fill the need for a fully responsive, fully customizable dealer

website solution with a modern design. In just a few short years, our work has disrupted the automotive website landscape and has become the choice of progressive

dealerships looking to optomize their digital marketing efforts. DI has been nominated for the DSES Best Idea Award, and in 2014, 2015, 2016 and 2017 earned the AWA

Pinnacle Platform Award for the best automotive website platform.

Why Dealer Inspire?

Package Solutions

Modern Template Design (3 to choose from)

BASE$1,099

UPGRADE 1$1,899

UPGRADE 2$2,999

Three unique templates to choose from when creating new pages to further differentiate and customize your site.

Rebates and IncentivesDealer Inspire will be able to create a regional incentives page based on OEM information.

Custom Compliant DesignDealer Inspire can create custom pages that are brand compliant.

Responsive Mobile Website ReadyA responsive website design will adapt intelligently to each mobile device type, providing a clean, complete experience to all visitors.

Wordpress based CMS With Over 1000 Configurable OptionsDealer Inspire websites are built on top of Wordpress, the most agile Content Management System (CMS) and an ideal system for modern dealership marketing teams.

Volkswagen SupportDealer Inspire already has the necessary staffing in place for the Volkswagen support including an Operations Manager, OEM Project Team Lead, Performance Manager and Analyst. There will be dedicated call center support for dealers.

Inventory FeedDealer Inspire can accept an inventory feed from unlimited sources, and deliver exports to various third parties the dealership needs inventory syndicated to. Stock photos are provided by Chrome, and we have the capability to export both photos and videos.

Smart Credit Application50% of financing applications are started but never completed. To remedy this, Dealer Inspire has reinvented the credit application. The Smart Credit Application collects contact information and sends it to your CRM in the event of an incomplete credit application or leaving the page.

Goal/Conversion TrackingWhen we start working together, we’re going to define goals. Then we’re going to improve these goals; through a series of A/B testing, consumer survey, watching visitor perform tasks on your website, and by adjusting our marketing strategy. We’re going to find friction points and we’re going to fix ‘em. Traffic is expensive, let’s make sure the people we have on our website are finding what we need them to find. CRO Services include the following: development of your unique selling proposition (USP), A/B testing, visitor behavior tracking.

Reputation WidgetThere has to be a better way to collect reviews. That’s the question we asked when developing our built-in reputation management system. Instead of bombarding customers with options we ask them to choose the platforms they use most, resulting in more reviews for the dealership.

3 Dedicated Call Tracking NumbersPhone Tracking Dashboard provides detailed information about each caller. A callers location, date of the call, time of the call, and duration of the conversation is listed here. Additionally, the Phone Tracking Dashboard allows you to listen to each call. Minutes will be billed according to usage.

Support of All Required 3rd-Party IntegrationsSupport for the third-party integrations are handled through the same support channels.

Custom Blog or NewsFresh content being regularly added to your website is a best practice for ongoing SEO strategy and increases organic traffic.

Clicky AnalyticsClicky is similar to Google Analytics, but it’s another trusted web analytics tool. Dealer Inspire pays to use Clicky. This makes Clicky a little more accountable to its paying customers.

Basic “Thank You” Pages after Conversion Simple pages that appear after a conversion (filling out a form, submitting a lead, etc.) has taken place.

Google AnalyticsGoogle Analytics is the primary analytics tool utilized by Dealer Inspire.

Search Engine Optimization Set-up (SEO)Every single page of the Dealer Inspire platform allows for customization. Each page and post can be optimized for SEO title and meta descriptions. Dealerships can tweak snippets that appear in search engine result pages (SERPs).

DEALERINSPIRE.COM | 855-357-4677

Package Solutions Continued

Meta TitlesYour meta title is visible to users and search engine spiders; it shows search engines and your visitors what your page is about.

Schema.org and Rich Snippet CreatorA platform for structured data to appear in a way that maximizes the benefit of rich content efforts. This allows dealerships to tweak the snippets that appear in search engine result pages (SERPs).

Personalization with GeofencingPersonalizer is an amazing functionality that allows you to create customized messages to targeted visitors. You can create an unlimited amount of content that pertains to specific visitors, all with a few keystrokes.

SSL SupportA platform for structured data to appear in a way that maximizes the benefit of rich content efforts. This allows dealerships to tweak the snippets that appear in search engine result pages (SERPs).

Event PluginsThe event plugin for Dealer Inspire allows for easy content content creation on multiple websites. Create one post and push it to multiple websites in your group. Great for events, specials, and other information that multiple sites need to share.

Inventory AnalyticsDynamic algorithms based on factors such as VDP views and days on lot monitor every vehicle in your inventory to show you which cars are hot, and which need your attention. Price your stock based on advanced analytics and watch for the results.

True ROI DashboardThe True ROI Dashboard is the heart of the reporting system and is unique to Dealer Inspire. By combining sales data together with marketing analytics we’re able to attribute sales for each marketing strategy – providing a true ROI on marketing.

BreadcrumbsBreadcrumbs are visual navigational elements that helps users know where they are in the website and quickly jump back to the area of interest. Additionally, the Dealer Inspire platform supports the Breadcrumb Schema.

Meta DescriptionYour meta description appears directly below your meta title when your site information displays in the search engine result page. Optimizing the meta title and meta description helps to drive the appropriate users to your site - organically.

Enhanced Apple + Android Service SpecialsCoupons are more interactive and mobile friendly because we can add them to Google Wallet or Apple Passbook. No need to print out a coupon, it's 2016!

Open GraphOpen graph meta tags are optimized to create great presence on social networks. The tags connect your vehicles and services to a shared vocabulary that allows Facebook, Google+ and a variety of other websites to format your content in a way that makes sense.

Canonical TagsCanonicalization is a big advancement in the fight against duplicate content and allowing search engines to determine which version to keep in their index. When necessary, specialists will be able to point search engines to the right place quickly.

Return Visitor NotificationCustomers who come back to your website for another look are primed to buy, so Dealer Inspire automatically notifies you of their return — providing you with their contact information, the specific models they’ve been looking at, the number of days they’ve been in market, and many other details that put you in position to make a sale.

301 Redirects for the Top Pages on Previous WebsiteAn SEO tool that redirects If a 301 or wildcard redirect is necessary, your team will have the tools they need.

Authorship Google Plus ConnectionIntegrate Google Plus account with Wordpress.

Website HostingDealer Inspire will host your new website.

Roxanne Advanced True ROI DashboardAn advanced feature on the True ROI dashboard that allows you to track cookies across devices to ensure that touch points can extend to visitors on any device they use.

Price Alert EmailsShopper must save vehicle and provide contact information. Once they do when the price drops on the vehicle their looking at, we send an email prompting them to return to the site.

Sales, Traffic and AOR/DMA Mapping in DashboardThe ROI section of Dealer Inspire can be customized to provide a visualization of sales data around your AOR/DMA.

Real Time Lease and Finance CalculatorCalculate a lease/payment based off of OEM rates/residuals/etc., and prompt a lead form.

Ability to Choose from 2 High Resolution VDP DesignsMultiple VDP designs allow for further customization.

DEALERINSPIRE.COM | 855-357-4677

DEALERINSPIRE.COM | 855-357-4677

Feature Details

Built-In Wordpress

Your customers are now mobile — shopping on phones and tablets as much as desktops — so

your website needs to be fully-optimized on all devices. Our responsive website design adapts

beautifully to each of these different device types, providing a clean, complete experience to all

visitors.

Responsive Design

Your Dealer Inspire website constantly updates to display the latest lease offers from your

manufacturer, so you don’t have to. OEM lease specials and their monthly finance payments will

automatically populate into feeds that can be conveniently filtered by customers for an enticing

shopping experience.

Dynamic OEM Lease and Finance Payments

Dealer Inspire is built on top of Wordpress, the most powerful, agile, and easy-to-use Content

Management System on the web. 25% of all new websites are using Wordpress for a reason —

this open-source system is constantly evolving with new functionality, search engines favor its

easily indexable pages, and your team can jump in and start using your new site right away

without learning any complicated tools.

Dynamic Instant Site Search with Knowledge Graph

Our new homepage site search goes from 0 to 60 faster than any other platform out there. Once

users type a single letter, our site search intelligently displays a dynamic knowledge graph with

relevant VDPs, inventory feeds, and pages, instantly giving visitors what they came for, and

leading them towards conversions.

Personalization

Like any good salesman, Dealer Inspire remembers information about customers,

recognizes what they want, and then instantly creates a personalized experience to make

sure each visitor finds what they’re looking for right away. Based on over 30 different

personalization factors — including location, interest, and browser history — Dealer Inspire

allows you to tailor relevant messaging and offers to each individual.

Feature Details Continued

True ROI Dashboard

Dealer Inspire enables visitors to create a wishlist of vehicles they’re interested in, making their

shopping experience easier while generating leads for your team. Accounts can be instantly

created with email addresses or through social media platforms, connecting you with more

active shoppers.

Save Vehicles Module

The geo-fencing module takes personalization to the next level, allowing you to target customers

in specific areas — including your competitor's showroom floor — with customized messaging,

offers, and conquest campaigns. Appeal to new customers with pin-point, personalized accuracy and gain

market share.

Geo-Fencing

The True ROI Dashboard is the heart of Dealer Inspire's reporting system. By combining sales

data with marketing analytics our platform is able to attribute sales to each marketing strategy,

providing a true ROI on all of your marketing efforts. The True ROI Dashboard breaks down

conversions by paid, organic, direct, and calls — detailing exactly what the return on investment

is for each.

Advanced SEO

Dealer Inspire comes fully optimized for search engines, with advanced meta, schema

microdata, and flawless internal link structure before your site even launches. Working with our

digital marketing partner, LDM (a Google Premier Partner), our teams optimize every page with

painstaking detail to increase search visibility for your new, powerful site.

Return Visitor Notification

Customers who come back to your website for another look are primed to buy, so Dealer

Inspire automatically notifies you of their return — providing you with their contact

information, the specific models they’ve been looking at, the number of days they’ve been in

market, and many other details that put you in position to make a sale.

DEALERINSPIRE.COM | 855-357-4677

Feature Details Continued

Page Builder with Inventory and Forms

Online credit applications can be one of the most effective lead generators for dealers — when

they’re filled out — but the vast majority of customers are too wary to give over financial

information online, and don’t submit. We’ve created a Smart Credit Application that only asks for

simple contact information before more personal details, capturing the lead upfront and putting

your team in touch with customers who will be happy to come in for face-to-face financing.

Smart Credit Application

Our Page Builder enables beginners to create the kind of fully customizable pages that would

take extensive HTML coding experience on other platforms. Choose from a simple menu to build

pages that pull in highly-specific inventory feeds and field forms to bring your customers a

dynamic user experience that leads to conversions.

Inventory Analytics

Dynamic algorithms based on factors such as VDP views and days on lot monitor every

vehicle in your inventory to show you which cars are hot, and which need your attention.

Price your stock based on advanced analytics and watch for the results.

DEALERINSPIRE.COM | 855-357-4677