Why drupal is so popular?

Drupal is a popular content management system used in the area of web development. It is all secure, robust, powerful and

well supported. This CMS is a choice for many large organizations. And it is also popular among small businesses as it is very

simple to use.

Drupal provides a scalable flexible platform for any organization to innovate in ever evolving digital world. It makes it easy to

create and manage web content and engaging digital marketing experiences. It’s a world-leading CMS and assures continued

development in the open source community.

Why drupal is so popular? Let’s discuss here.

Open source – Open source technology is a simple technology built and maintained for free by an open group.

Standards based – Drupal helps in building standard based websites. According to a recent survey and government analysis,

non-standard sites are always being targeted as potential threats to web servers and the Internet community at a large. When

you use standard-based technology, you are assured to have a solid web presence with sturdy and reliable foundation.

Highly customizable – Because of its unique design, drupal has the capability to mimic any other content management

system, and no other management system can make this claim. It can imitate Wordpress, Joomla, or any other CMS. There is

no limit to what drupal can do for you. You will get maximum flexibility in terms of design, layout and technology.

Expandable – Drupal is one of the most highly expandable frameworks and has the built-in features to support and grow with

your organizational needs. One of the main reasons why it is so popular is it provides unparallel extensibility.

Secure – Today when all the eyes are on Internet security, website owners want to make sure their website is away from any

kind of site vulnerability hazards. Website vulnerability hazards affect both the clients and the organization. In order to make

sure your website is more secured, you should use a framework that mitigates security threats and offers maximum site

security. Drupal maintains a vigilant security community. For this reason, maximum government websites around the world

use Drupal.

After reading the above post, you will also think of using drupal for creating your website. Along with all the benefits, drupal is

also a powerful database-driven platform designed specifically with that core functionality in mind. Hire a professional web

development company for your web development needs. You will end up creating a professional website that has a robust

and scalable foundation.

ZMOT – A crucial stage in buying cycle influencing buying behavior

Today, the number of people making online purchases has increased at a pace no one could have ever predicted. And, the

credit goes to the ever evolving online technology and digital marketing strategies. So, with more figure of individuals

shopping online, it is important you make your brand stand apart in the crowd and get noticed.

How you will make your brand stand out from the crowd? The answer is Content.

The Zero Moment of Truth (ZMOT) is commonly used term in marketing industry. It particularly revolves around Content

Marketing. ZMOT is different from traditional marketing. Traditional marketing model generally involves three stages, the

first one is stimulus, second one is shelf or First Moment of Truth, and the third is the experience.

Stimulus is the stage when you first see the product or the service advertised. Second is the Shelf stage or First Moment OF

Truth where you make the purchase. The finishing stage is the experience where you take the product home, use it, and share

experiences with people. A survey by Google into customer buying habits indicated there is now an extra stage in buying cycle

which occurs in between stimulus and First Moment of Truth. Google coined this stage as ZMOT. It is a point where you begin

your journey of research as customer, and start learning about a product or a company making a purchase.

In this well-connected digital world, we do a lot of research before shopping for any product or service. The research is done

by a variety of content channels. For example – the top channels are social media, reviews, the brand website, YouTube and

taking opinions of family and friends. In simple words, ZMOT is where we study, make our shopping decision, and form

opinions on a brand.

As a business aiming high to grab the situation, you should keep yourself posted about the questions your customers may ask

at the ZMOT. You must find out what do they want to know about your brand, your service or product. You need to answer all

these questions in your content. If your customers leave your website or social media channels unanswered, chances are they

will go elsewhere.

At TechGlobe Media, our content marketing strategies is all about the ZMOT. We are a top ZMOT agency offering exceptional

content marketing services. We will help you make sure your customers have all the answers they need to know about you

and your business. We can help you tell your brand story in a more interesting way.