Why tsea?Questions? Call 312.842.TSEA (8732)
Although we are on opposite sides of the desk, and we approach
Face-to-face marketing from different directions, our needs are the
same. We have the need to make connections, utilize the strength
and power that numbers can bring to effect change, and continue to
grow as a person and a professional.
When these three needs can be brought together under the
umbrella of trade shows and event planning, you have a particularly
powerful partner in your corner to help ensure your success both
personally and professionally.We are all bombarded with options and
opportunities. Especially now with the internet, it makes it very
difficult to choose.
Finances are tight. Purse-strings are tighter. How do you
determine which organization is going to provide the most
value?
Time Constraints: We all have them. As companies downsize we are
all expected to do more with less. We may feel squeezed for time;
caught between what we want to do and what we can manage.
Accuracy of information - Is the information that is provided,
accurate? How do you know? The last thing you need is to present
data that may not hold water if challenged. You need to feel
confident that your research will stand the test of scrutiny.
Private Sources Conflict of interest There are many helpful hints
provided for our industry. The trick is to understand their
motivation. Service providers certainly have your best interest at
heart, but lets face it, their real motivation is to get a foot in
the door they are in business to make money and this is a way to
meet prospective customers.Skewed perspective the information they
provide will certainly be scrubbed to present their interests in
the best light. Its not that the information isnt accurate, it just
might not be totally objective.Limited information/skills For
profit publications may not offer you the total picture. They will
present the information that best depicts their organization and
agenda which might be lacking. You might have to search several
organizations offerings to find answers you are seeking. What are
the options?
Data Driven On line reports are great for quick answers but they
lack some of the benefits that a more robust, and rounded
organization might provide
No interaction we learn best from others who share a passion for
the things that are important to us.
No networking although you may get the data you need, you arent
strengthening your strategic connections both personally and
professionally. You never know when a key connection will be
needed. Industry and Event DrivenTHIS IS TSEADedicated. Think of
them as being your own personal genie There to help you 24/7. All
staff works on nothing but TSEA business. Not for profit TSEA
doesn't have a hidden agendaFocused on you. Because you are their
reason for existing, they can devote all their attention to serving
your needs. This means evolving and continually re-inventing
themselves to match pace with changing times and the demands of new
technology and industry needs.Voice of industry Can you say
strength in numbers? the more support you have in your corner, the
more you can accomplish.Focused only on face-to-face marketing. KFC
was successful because all they did was chicken. i.e. when you try
to do everything, and be everything to everyone, usually something
suffers. By focusing on the event and exhibit industry, TSEA is an
expert on the issues you need to know about to be successful.WHY
TSEA?Networking (Michael takes lead) Local Chapters take a few
minutes to elaborate on each of these points, explain your
involvement, what happens at these meetings etc.
Dont forget to emphasize the FUNWhy TSEA?Advocacy (Karen takes
the lead)
TSEA is your advocate but they can be only as strong as our
numbers. The more people who become a part, the more TSEA can
help.Voice in the industry. Specifically did not say voice OF the
industry. Because what you need is a voice. Someone to yell loudly
on your behalf when you cant. Someone who will stand up for you
when you alone cant make a dent because when you are alone, you are
only one voice. When you belong to an association, you have the
backing of many voices.
The stronger TSEA is, the more powerful the ability to take
action on your behalf.
Best Practices; TSEA will learn about practices in the industry
that just arent going quite the way they should. Could be service
providers hiking prices, hotels demanding up front deposits without
refunds. TSEA takes these issues and runs with them. Think of them
as a LIFELINE they are your personal flotation device when you are
sinking in a muck of red tape.
Why TSEA?Education. (Michael take the lead on this) Conferences
speak a bit about Emerging leaders and Masters. Since you have
attended Masters, you can speak specifically about your
experience.Regional Education CHAPTER MEETINGS, CME you have your
CME, I have my requirements, just havent submitted yet, but we can
both speak to the personal benefits an industry certification
affords. Why TSEA? Tie the three key initiatives back into their
personal growth.
PERSONAL GROWTH:Networking meeting the right
vendors/clients.Broadening your business/social circleBenefiting
your company by knowing the right resources to call on when you
need them
Advocacy Benefits your company by looking out for you.Lets you
do your job better, more efficient.
Education You become a better employeeYour increase in knowledge
about your industry benefits your company because you are a more
informed, and engaged resource.You become a more valuable
asset.Budget friendlyInvestment is comparable or below other
industry associations. Time friendlyWebinars can be conducted right
from your desk. Email alerts and blastsEducational events are
conveniently located in major cities several times a year.TSEA =
365/24/7Industry FriendlyFoundation gives backRoger LaForge
ScholarshipAs it grows we will be able to do more for the
industry.Funds research.
Why TSEA?
TSEA IS YOUR ASSOCIATOIN!
GET INVOLVED!
This is where we mention we are both serving on the board. We
mention that we both serve on the marketing committee, can mention
any past committees, etc.
![[Final] Erawan Shrine Tsea Presentation](https://img.pdfslide.net/doc/110x75/555637b5d8b42a28608b4f86/final-erawan-shrine-tsea-presentation.jpg)
